Brand New China - Driving from China to Holland using only Chinese brands!

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This is our report of how we drove from China to Holland using only Chinese brands! With 7 sponsors and 4 media partners we made a journey happen that proved that 'Made in China' is a quality label.

For any questions, just drop us an email: rogierbikker[at]gmail[dot]com.

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Brand New China - Driving from China to Holland using only Chinese brands!

  1. 1. #1 A journey by Maren Striker & Rogier Bikker 2 DUTCH GUYS DRIVING FROM CHINA TO HOLLAND USING ONLY CHINESE BRANDS PROJECT REPORT
  2. 2. #2 SUMMARY (for very busy people only) 2 Dutch guys have driven from China to Holland, using only Chinese brands. Their main sponsor was BYD (car). Product sponsors included Huawei (smart phones), Lenovo (laptops), AEE (camera’s), XIYOUJI (clothing) and Braos (sunglasses). In 3 months they drove through 11 countries, covering 20,000 kilometres on the ancient Silk Road, without any of the Chinese products breaking down. This remarkable achievement got picked up by the media and has contributed to change the image of ‘made in China’. Without media budget, the project reached 5.6mln people, worth a media value of over 801,000 Euro. The video’s shot during the travel where watched more than 100k times and 112 media reported on the project. With an est. total project cost of only 70k Euro the ROI of this project is 1145%. But above all, this has been a project that has inspired thousands and made the dream of 2 guys come true.
  3. 3. #3 OUR STORY After living in China for more than 5 years, we decided to drive from China to Holland, using only Chinese brands. With our passion for travel, and our enthusiasm for China, we aimed to share with the world what we see around us: a ‘brand new China’. This is our story of how we travelled around the world, captured the attention of millions, and changed the image of ‘made in China’ for the better. Maren and Rogier
  4. 4. #4 A YEAR OF PREPARATION We left our daily lives behind and in a year of preparation we turned our dream into reality. We realised we are the first foreigners to drive a Chinese registered car out of China. Not an easy task, so we learned. But also sponsors, media, partners, website, videos, photos, visa’s, gear, routing, car, planning, border crossings, paperwork… you name it, we planned it. Luckily, Maren has ‘Planning’ in his job title, and Rogier ‘Strategy’, so the year of preparation was just as much fun (in our opinion) as the travel itself. Watch Episode 0: A Week Before Departure http://youtu.be/w9Ef0Cvk2Zc
  5. 5. #5 OUR SPONSORS Chinese car brand BYD (Build Your Dreams) signed for main sponsorship by providing us a car (a BYD F5 gasoline powered sedan) and organisational support. The brand is the largest auto maker in China and about to enter the European market. A match made in heaven. Other Chinese brands that believed in us and signed for product sponsorship are Huawei (smart phones), Lenovo (laptops), Ozark (outdoor gear), AEE (camera’s), XIYOUJI (clothing) and Braos (sunglasses). With can’t be more proud to have so many great Chinese brands behind us, all aiming to improve their image abroad and in China by joining our Brand New China project.
  6. 6. #6 OUR PARTNERS We couldn’t make this project happen just by ourselves. So we found partners that where happy to support us organisationally and with the promotion of the project. Likemind provided video production support, Nuffnang Chinese social media updates, Yunio provided cloud storage and ChinaNetCloud hosted our website. Our media partners AutoWeek, Arting365 and GoChinaTV made sure our project reached large audiences. The amount of time and dedication invested by these partners still amazes and humbles us. A big thank you to all of them. Organisational partners Media partners
  7. 7. #7 OUR SOCIAL REACH (without media budget) TOTAL VIDEO VIEWS: 110,097 Our videos where promoted on our own Facebook and Youtube / Youku channel, as well as by our media partners AutoWeek, GoChinaTV and our sponsors. TOTAL SOCIAL MEDIA FANS: 101,645 During our travel we updated our own Facebook, while our social media partner Nuffnang kept our Chinese fans up-to-date on Weibo and Wechat. TOTAL WEBSITE VIEWS: 44,377 Our website brandnewchina.net has been viewed more than 40k times by more than 10k unique visitors, with an avg. time on site of 5+ minutes. VISIT BRANDNEWCHINA.NET
  8. 8. #8 OUR MEDIA REACH (without media budget) TOTAL MEDIA COVERAGE: 113 MEDIA Our project got covered by 113 mainstream, travel or automotive media in China, Kazakhstan, Iran, Holland and even Brazil. TOTAL MEDIA REACH: 5,670,000 PEOPLE Our coverage in the 113 media has reached more than 5.6mln people. KEY MEDIA TITLES: China Daily (3x), AutoWeek (6x), Algemeen Dagblad, Advertising Age, Radio 1, Xinhua, Sina, ICS TV Channel, Campaign Asia (2x), AdAge, Arting365, Auto Home, Bright, Persdienst, RTV, Asian News, Nieuws.nl, Blauwe Kamer, etc.
  9. 9. #9 THE RESULT TOTAL MEDIA VALUE: 801,000 EURO An independent PR agency has calculated the media value of the achieved media coverage to be more than 801,000 Euro. TOTAL PROJECT COST: 70,000 EURO Total project costs including departure event in Shanghai, all travel costs, all travel gear (incl. car) , sponsored products, video production and arrival event in Rotterdam. RETURN ON INVESTMENT: 1145% Based on a media value of 801,000 Euro the return on investment is more than 11 times the total project cost.
  10. 10. #10 View complete media list: http://www.brandnewchina.net/media/
  11. 11. #11 View complete media list: http://www.brandnewchina.net/media/
  12. 12. #12 View complete media list: http://www.brandnewchina.net/media/ JOUW CHINA DAILY ARTICLE?
  13. 13. #13 View complete media list: http://www.brandnewchina.net/media/
  14. 14. #14 View complete media list: http://www.brandnewchina.net/media/
  15. 15. #15 OUR ROUTE The highest mountains, the hottest deserts: that’s the ancient Silk Road. We set out to trace the steps of Marco Polo in a 20,000 kilometre journey, covering 11 countries in 3 months.
  16. 16. #16 OUR DEPARTURE FROM SHANGHAI We left Shanghai with a bang! We organised a departure party for all our friends. Chinese drinks, food and more than 50 friends made this an unforgettable night. The next day our main sponsor BYD organised a media event for more than 20 media. They covered the project extensively after a media ceremony at the BYD showroom in Shanghai.
  17. 17. #17 EATING OUR WAY UP THE YANGTZE SHANGHAI > CHONGQING Watch Episode 1: http://youtu.be/P5hohEQum0M
  18. 18. #18 INTO THE WILD IN SICHUAN CHONGQING > YUSHU Watch Episode 2: http://youtu.be/Kxj6dYAjVp4
  19. 19. #19 DASHBOARD DIARIES INTO THE DESERT YUSHU > TURPAN Watch Episode 3: http://youtu.be/chuW3LlQzHU
  20. 20. #20 CROSSING THE BORDER FROM CHINA TO KAZAKHSTAN TURPAN > KHORGAS Watch Episode 4: http://youtu.be/RifKBHn5G_E
  21. 21. #21 ON STAGE IN KAZAKHSTAN KHORGAS > ALMATY Watch Episode 5: http://youtu.be/ONiSX0L8lpY
  22. 22. #22 FINDING LOVE IN A KAZAKH CAVE ALMATY > SHYMKENT Watch Episode 6: http://youtu.be/fKyuNsxyNzY
  23. 23. #23 LOOKING FOR MARCO POLO IN UZBEKISTAN SHYMKENT > BUKHARA Watch Episode 7: http://youtu.be/iYeZMsDoYmg
  24. 24. #24 CRUISING THROUGH TURKMENISTAN ON CHEAP FUEL BUKHARA > SARAGHS Watch Episode 8: http://youtu.be/ggsUC5e6IKo
  25. 25. #25 EAT, PRAY AND LOVE IN IRAN SARAGHS > TEHRAN Watch Episode 9: http://youtu.be/h8sD4_XZRcI
  26. 26. #26 CELEBRITY FOR A DAY IN IRAN TEHRAN > TABRIZ Watch Episode 10: http://youtu.be/S_nGSenrFN8
  27. 27. #27 FLYING INTO EUROPE TABRIZ > ISTANBUL Watch Episode 11: http://youtu.be/Cv9oRkSyQbc
  28. 28. #28 BROMANCE WITH THE GREEK GODS ISTANBUL > IGOUMENITSA Watch Episode 12: http://youtu.be/TuAJt5x6Rm8
  29. 29. #29 VIVA L’ITALIA! IGOUMENITSA > SESTO Watch Episode 13: Coming soon!
  30. 30. #30 HOMEWARD SESTO > ROTTERDAM
  31. 31. #31 OUR ARRIVAL IN ROTTERDAM
  32. 32. #32 Longest drive in 1 day SHANGHAI TO WUHAN 1100KM
  33. 33. #33 Hottest place TURPAN, XINJIANG, CHINA 48 DEGREES AT 7:30 PM
  34. 34. #34 Coldest place SESTO, ITALY -2 DEGREES
  35. 35. #35 Highest altitude driven with the car ROAD S217, ANBANASHANKOU PASS, MANIGANGO TO YUSHU, CHINA 4859 METERS
  36. 36. #36 Lowest altitude driven with the car TURPAN, XINJIANG, CHINA -154 METERS (BELOW SEA LEVEL)
  37. 37. #37 Most expensive fuel ITALY 1.82 EURO PER LITER
  38. 38. #38 Cheapest fuel TURKMENISTAN 0.20 EURO PER LITER
  39. 39. #39 Total amount of days from Shanghai to Rotterdam 97 DAYS Amount of days driving 46 DAYS
  40. 40. #40 Worst road condition ROAD S217, ANBANASHANKOU PASS, MANIGANGO TO YUSHU, CHINA RAIN, MUD AND POTHOLES
  41. 41. #41 Most beautiful woman ALMATY, KAZAKHSTAN
  42. 42. #42 Most surprising country IRAN
  43. 43. #43 Most expensive country (avg. daily spend during our stay) TURKEY 250 EURO/DAY
  44. 44. #44 Cheapest country (avg. daily spend during our stay) IRAN 77 EURO/DAY
  45. 45. #45 Avg. fuel usage of our BYD F5 1 lITRE / 12 KILOMETERS Avg. driving speed 56 KM/HOUR
  46. 46. #46 Amount of photos shot 3768 PHOTOS 39 PER DAY Amount of video clips shots 3207 VIDEO CLIPS 33 PER DAY
  47. 47. #47 Broken Chinese products ZERO Car breakdown or repairs ZERO
  48. 48. #48 Border crossings with inspection 6 BORDERS Avg. time spend per border 6 HOURS
  49. 49. #49 Amount of car accidents 1 CAR ACCIDENT Amount of bribes 4 BRIBES
  50. 50. #50 Hours Rogier called with his girlfriend 73.5 HOURS Wechat messages Rogier exchanged with his girlfriend 4018 MESSAGES
  51. 51. #51 Total KM 20,368 KM Avg. KM per day of total days 210 KM Avg. KM per day of driving days 443 KM
  52. 52. #52 Stay in touch! Rogier Bikker ROGIER@BRANDNEWCHINA.NET Maren Striker MAREN@BRANDNEWCHINA.NET facebook.com/brandnewchina youtube.com/user/brandnewchina weibo.com/thisisbrandnewchina brandnewchina.net/wechat i.youku.com/brandnewchina

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