Internet Watch: Rough Trade Records VELLUET Quentin
Whatis Rough Trade Records?• Birth in 1978• Developpedthrough Geoff Travis’ shop oppened in 1976 in London.• First release with a french punk rock band: Metal Urbain – Paris Maquis
Whatis Rough Trade Records?• 1980, due to success, the label moves to Blenheim Crescent (London) in biggerpremises.• 1983 the label signs The Smiths• 1984 Rough Trade moves again in Kings Cross.• 1991: Unfortunate business decisions, credits issues, Rough Trade was over…until 2001.
« The Modern Age »• 2001, the label reappears and signs the first release of The Strokes: The Modern Age.• Sincethis times, the label don’t stop its ascension and signed peoples like The Libertines, Arcade Fire or Belle &Sebastian…
Audience• The targetherewouldbe music lovers of all ages.• Rough Trade cantouch all people, becausetheirphilosophyis the openness of mind.
Example of a message• Message of the 14/10/2011: – Abstract: Rough Trade records presents a new chroniclethat invites theirartists to perform a song in the basement of the label, hereis Ryan SambolfromStrange Boys. – Author: Rough Trade Records – Date of publication: 14/10/2011 – Index terms: Rough Trade Records/Strange Boys/Show – FoundwithTwitter: https://twitter.com/#!/RoughTradeRecs – URL: http://www.roughtraderecords.com/strangeboys/4145/strange-boys-rough- trade-basement-tapes
Watch Strategy• Manywatchstrategies: – Rough Trade’sTwitteraccount – Rough Trade’s Newsletter – Google Alertwith « Rough Trade Records » as keyword. – Searching for blogs whowould talk about the actuallity of the label.