Sustainable software
The community way
Sustainability, in a broad sense is the ability to
 maintain a certain process or state. It is now
 most frequently used i...
Is there any value in
      software?
“software is largely a service industry
operating under the persistent but
unfounded delusion that it is a
manufacturing i...
“In spite of the rise of Microsoft and
other giant producers, software
remains in large part a craft industry.”

Freeman D...
*-intensive
“If copying hurts the software industry but has no effect on
       general welfare a prohibition is not morally justifiable...
1970
http://www.flickr.com/photos/ddebold/2386922188/
“Any technology which creates abundance
       poses problems for any process which existed
       to benefit from scarcity...
“Well, for starters the classic definition of economics is
    quot;the science of choice under scarcityquot;. That's a war...
What about
Open Source?
Open source is a
development method for
 software that harnesses
the power of distributed
     peer review and
transparenc...
Commercial
               Open Source
Commercial Open Source is a business “model” based on
customers paying a fixed or rec...
FUD == CDS?
ease   scratch
 good
          of      your
enough
         use     itches
Traditional software - cost model
              100




               75
Sales
Marketing
Maintenance
Testing
            ...
Open Source Software - cost model
              100




               75
Sales
Marketing
Maintenance
Testing        50
Pr...
Traditional software - revenue model
           100




            75




Services    50
Support
License


            25...
Open Source Software - revenue model
           100




            75




Services    50
Support
License


            25...
Sales
Marketing
Maintenance
Testing
Production
R&D




              Internal cost   Community
Production    Testing    Maintenance       Marketing
      Sales

100




 75




 50




 25




  0
      Proprietary   ...
quot;Biodiversity is an
insurance policy against
unknown environmental
fluctuations and
disturbances.quot;
           Reed ...
“every [corporation] endeavors to employ its
capital so that its produce may be of greatest
value. By pursuing its own int...
Don’t upsell
    your community!




http://www.flickr.com/photos/niallkennedy/8505312
Kongō Gumi
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
Sustainable software - the community way
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Sustainable software - the community way

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Sustainable software - the community way

  1. Sustainable software The community way
  2. Sustainability, in a broad sense is the ability to maintain a certain process or state. It is now most frequently used in connection with biological and human systems. In an ecological context, sustainability can be defined as the ability of an ecosystem to maintain ecological processes, functions, biodiversity and productivity into the future. http://en.wikipedia.org/wiki/Sustainability
  3. Is there any value in software?
  4. “software is largely a service industry operating under the persistent but unfounded delusion that it is a manufacturing industry” Eric Raymond, “The magic cauldron”
  5. “In spite of the rise of Microsoft and other giant producers, software remains in large part a craft industry.” Freeman Dyson, “Science as a Craft Industry”
  6. *-intensive
  7. “If copying hurts the software industry but has no effect on general welfare a prohibition is not morally justifiable on consequentialist grounds. If copying is not directly related to income, nor income to a decline in the industry, then too, the argument breaks down. On close scrutiny these links don't stick.” [...] “Finding that there are insufficiently strong moral grounds for universally prohibiting copying, I conclude not that all unauthorized copying is morally acceptable, but that some copying is acceptable. There is sufficient variability in the types of situations in which software users copy to suggest that we ought to evaluate them case-by-case” Nissenbaum, Helen. quot;Should I Copy My Neighbor's Software,quot; in Computers, Ethics, and Social Values. D.J. Johnson and H. Nissenbaum eds.Prentice Hall. 1995.
  8. 1970
  9. http://www.flickr.com/photos/ddebold/2386922188/
  10. “Any technology which creates abundance poses problems for any process which existed to benefit from scarcity. The beneficial abundances caused by technology usually bring unpleasant societal side-effects. Then we complain about the very things that were previously benefits.” http://www.automation.com/resources-tools/articles-white-papers/articles-by-jim-pinto/the-problems-of-scarcity-abundance
  11. “Well, for starters the classic definition of economics is quot;the science of choice under scarcityquot;. That's a warning sign right there. From Adam Smith on, economics has focused almost exclusively on behavior within constraints. My college textbook, Gregory Mankiw's otherwise excellent Principles of Economics, doesn't mention the word abundance. And for good reason: if you let the scarcity term in most economic equations go to nothing, you get all sorts of divide-by-zero problems. They basically blow up.” - Chris Anderson http://longtail.typepad.com/the_long_tail/2005/03/the_tragically_.html
  12. What about Open Source?
  13. Open source is a development method for software that harnesses the power of distributed peer review and transparency of process.
  14. Commercial Open Source Commercial Open Source is a business “model” based on customers paying a fixed or recurring fee to a vendor to use software that, give or take a few details, is also available for free and as Open Source. The value proposition can be based on ✓ FUD (warranty, indemnification, support), ✓ ease of use (better packaging, faster updates), ✓ more functionalities (widget frosting) ✓ enabling of aggregates (avoiding the non-permissive licensing reciprocality).
  15. FUD == CDS?
  16. ease scratch good of your enough use itches
  17. Traditional software - cost model 100 75 Sales Marketing Maintenance Testing 50 Production R&D 25 0 Cost
  18. Open Source Software - cost model 100 75 Sales Marketing Maintenance Testing 50 Production R&D 25 0 Cost
  19. Traditional software - revenue model 100 75 Services 50 Support License 25 0 Revenue
  20. Open Source Software - revenue model 100 75 Services 50 Support License 25 0 Revenue Revenue
  21. Sales Marketing Maintenance Testing Production R&D Internal cost Community
  22. Production Testing Maintenance Marketing Sales 100 75 50 25 0 Proprietary Community Open Source Commercial Open Source
  23. quot;Biodiversity is an insurance policy against unknown environmental fluctuations and disturbances.quot; Reed F. Noss
  24. “every [corporation] endeavors to employ its capital so that its produce may be of greatest value. By pursuing its own interest it frequently promotes that of society more effectually than when it really intends to promote it.” Adam Smith
  25. Don’t upsell your community! http://www.flickr.com/photos/niallkennedy/8505312
  26. Kongō Gumi

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