Tribe

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In a digital society in common is the keyword for a relationship between individuals and groups.

There is no age limit and gender, segmentation has been lost.

tribe it’s fundamental

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Tribe

  1. 1. tribe Key Success Understanding the Digital Society Giant Managing Director & Chief Innovation Officer
  2. 2. tribe it’s coming
  3. 3. Ancient Symbol The Fleur-de-lis, symbol OuroborosViking Era Stone Work of the Babylonian trinity of Nimrod, symbolizes the circular nature of theis the symbol of the spinning Sun Queen Semiramis and Tammuz, alchemists among other things.
  4. 4. Social Media Symbol FaceBook Twitter Android You Tube
  5. 5. SimilarityTraditional Tribe Today Tribe
  6. 6. Welcome to the symbol era, wheresimplicity becomes the mainattraction
  7. 7. ?tribe
  8. 8. tribeGroup of individuals who have similar interests in a focused and extremely consistent, for example: groups of music lovers, adventure, film, fashion, football, shopping etc.
  9. 9. In a digital society in common is the keywordfor a relationship between individuals andgroups.There is no age limit and gender,segmentation has been lost.tribe it’s fundamental.
  10. 10. Tribe Figure The Hero The Legend tribe The Defender
  11. 11. Tribe FigureThe LegendAs someone who respected and trusted because ithas access to all members. Useful as anambassador for the product.
  12. 12. Tribe FigureThe HeroMost well-known and likedall of them, most ofteninteract with new membersand often provideinformation from outside Nias Bangkit FaceBookthe community. quitesuitable for the introductionof new products and lookfor input and criticism fromthe member.
  13. 13. Tribe FigureThe DefenderCarers group and always selective about newmembers. Very useful and help in spreading themessage and promotion Clickz FaceBook
  14. 14. social media actionNetworking Maintaining SharingCollect members as Designing a useful Selling themuch as possible discussion ambassadorlooking for the right Discussion: Customer InsightTribe tribe interested Like & dislike Story
  15. 15. Conversation Value Social Proof proud happy smart status quo wise personal Buzz Self Images mastery humble charming leadership Virtual ID etc...
  16. 16. Social ProofSocial Proof like factorBuzz Self Images Authority factor
  17. 17. BuzzSocial Proof momentumBuzz Self Images Empathy
  18. 18. Self ImageSocial Proof StoryBuzz Self Images Heart to heart

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