Virtual Town Business Plan

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Virtual Town Business Plan

  1. 1. Virtual Town... ...a whole new world!!!
  2. 2. BUSINESS IDEAa “social game” where people can buy, sell, trade, share andcreate virtual products, services, ideas, and real estate.
  3. 3. BUSINESS IDEAa “social game” where people can buy, sell, trade, share andcreate virtual products, services, ideas, and real estate. MISSIONto become the leader in online social gaming.
  4. 4. BUSINESS IDEAa “social game” where people can buy, sell, trade, share andcreate virtual products, services, ideas, and real estate. MISSIONto become the leader in online social gaming. PRIMARY GOALto develop a virtual community dedicated to creativeexpression, interaction and communication on a global level.
  5. 5. FUNDS Use of FundsSalaries & Working Capital $2,000,000 Site Development $500,000 Game Assets $100,000 Mini-Games $400,000 Marketing $2,000,000 Total $ 5,000,000
  6. 6. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content online
  7. 7. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content onlineCompetition FarmVille, Piece and Meez
  8. 8. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content onlineCompetition FarmVille, Piece and Meez Ages: 16-34Target Market 31% of adults 18+ prefer to spend time playing casual games than watching TV
  9. 9. SOURCES OF REVENUESVirtual Currency Sales
  10. 10. SOURCES OF REVENUESVirtual Currency SalesPremium Accounts
  11. 11. SOURCES OF REVENUESVirtual Currency SalesPremium Accounts Banner and Text AdvertisingAdvertising Revenue Sponsorship Virtual Billboards
  12. 12. EXIT STRATEGYRequested Funds: $5,000,000
  13. 13. EXIT STRATEGYRequested Funds: $5,000,000# of Users by 2015: 5,000,000
  14. 14. EXIT STRATEGYRequested Funds: $5,000,000# of Users by 2015: 5,000,000Average Price Per User in recent new media acquisitions: 5$
  15. 15. EXIT STRATEGYRequested Funds: $5,000,000# of Users by 2015: 5,000,000Average Price Per User in recent new media acquisitions: 5$ Enterprise Value in 2015: $25,000,000
  16. 16. MANAGEMENT TEAMGianluca Miniero - Chief Executive OfficerFrancesco Romeo - Chief Creative OfficerEnrico Villano - Chief Financial Officer
  17. 17. I would like to thank themembers of the management team for the awesome collaboration!!!

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