iPhone Internationalization Process

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iPhone Internationalization Process

  1. 1. THE INTERNATIONALIZATION OF A COMPANY
  2. 2. THE INTERNATIONALIZATION OF A COMPANY PRODUCT
  3. 3. THE INTERNATIONALIZATION OF A COMPANYTHE PRODUCT
  4. 4. THE INTERNATIONALIZATION OF A COMPANYTHE PRODUCT iPhone
  5. 5. STRUCTURE• Intra & inter iPhone internationalization processes iPhone 2G 3G 3G 4
  6. 6. STRUCTURE• Intra & inter iPhone internationalization processes• Why did so... iPhone 2G 3G 3G 4
  7. 7. STRUCTURE• Intra & inter iPhone internationalization processes• Why did so...• The Future ? iPhone 2G 3G 3G 4
  8. 8. STRUCTURE• Intra & inter iPhone internationalization processes• Why did so...• The Future ? iPhone 2G 3G 3G 4• Conclusions
  9. 9. INTRA-iPHONE INTERNATIONALIZATION iPhone 2G
  10. 10. INTRA-iPHONE INTERNATIONALIZATION• Released on June 29, 2007 iPhone 2G
  11. 11. INTRA-iPHONE INTERNATIONALIZATION• Released on June 29, 2007 iPhone 2G• Launched in 1 Country: United States
  12. 12. INTRA-iPHONE INTERNATIONALIZATION• Released on June 29, 2007 iPhone 2G• Launched in 1 Country: United States• November 2007: UK, France and Germany
  13. 13. INTRA-iPHONE INTERNATIONALIZATION• Released on June 29, 2007 iPhone 2G• Launched in 1 Country: United States• November 2007: UK, France and Germany• March 2008: Ireland and Austria
  14. 14. INTRA-iPHONE INTERNATIONALIZATION• Released on June 29, 2007 iPhone 2G• Launched in 1 Country: United States• November 2007: UK, France and Germany• March 2008: Ireland and Austria• 6,1 Million sold in 1 year
  15. 15. INTRA-iPHONE INTERNATIONALIZATION iPhone 3G
  16. 16. INTRA-iPHONE INTERNATIONALIZATION iPhone 3G • Released on July 11, 2008
  17. 17. INTRA-iPHONE INTERNATIONALIZATION iPhone 3G • Released on July 11, 2008 • Launched in 22 Countries: largest commercial launch in history!
  18. 18. INTRA-iPHONE INTERNATIONALIZATION iPhone 3G • Released on July 11, 2008 • Launched in 22 Countries: largest commercial launch in history! • 1 million sold over the first weekend
  19. 19. INTRA-iPHONE INTERNATIONALIZATION iPhone 3G • Released on July 11, 2008 • Launched in 22 Countries: largest commercial launch in history! • 1 million sold over the first weekend • March 2009: 86 Countries
  20. 20. INTRA-iPHONE INTERNATIONALIZATION iPhone 3G
  21. 21. INTRA-iPHONE INTERNATIONALIZATION• Released on June 19, 2009 iPhone 3G
  22. 22. INTRA-iPHONE INTERNATIONALIZATION• Released on June 19, 2009 iPhone 3G• Launched in 8 Countries
  23. 23. INTRA-iPHONE INTERNATIONALIZATION• Released on June 19, 2009 iPhone 3G• Launched in 8 Countries• 1 million sold over the first weekend
  24. 24. INTRA-iPHONE INTERNATIONALIZATION• Released on June 19, 2009 iPhone 3G• Launched in 8 Countries• 1 million sold over the first weekend• August 2009: 86 Countries
  25. 25. INTRA-iPHONE INTERNATIONALIZATION• Released on June 19, 2009 iPhone 3G• Launched in 8 Countries• 1 million sold over the first weekend• August 2009: 86 Countries• March 2010: 94 Countries
  26. 26. INTRA-iPHONE INTERNATIONALIZATION iPhone 4
  27. 27. INTRA-iPHONE INTERNATIONALIZATION iPhone 4 • Released TODAY!!!
  28. 28. INTRA-iPHONE INTERNATIONALIZATION iPhone 4 • Released TODAY!!! • Launched in 5 Countries
  29. 29. INTRA-iPHONE INTERNATIONALIZATION iPhone 4 • Released TODAY!!! • Launched in 5 Countries • 600,000 pre-orders in 1 day!
  30. 30. INTRA-iPHONE INTERNATIONALIZATION iPhone 4 • Released TODAY!!! • Launched in 5 Countries • 600,000 pre-orders in 1 day! • July 2010: 23 Countries
  31. 31. INTRA-iPHONE INTERNATIONALIZATION iPhone 4 • Released TODAY!!! • Launched in 5 Countries • 600,000 pre-orders in 1 day! • July 2010: 23 Countries • August 2010: 47 Countries
  32. 32. INTRA-iPHONE INTERNATIONALIZATION iPhone 4 • Released TODAY!!! • Launched in 5 Countries • 600,000 pre-orders in 1 day! • July 2010: 23 Countries • August 2010: 47 Countries • September 2010: 91 Countries
  33. 33. INTER-iPHONE INTERNATIONALIZATION 100 90 80 70 60 iPhone 2G Countries 50 iPhone 3G iPhone 3GS 40 iPhone 4 30 20 10 00 1 2 3 4 5 6 7 8 9 Months
  34. 34. WHY DID SO...• Completely new market
  35. 35. WHY DID SO...• Completely new market• Production issues
  36. 36. WHY DID SO...• Completely new market• Production issues• Emerging Countries weren’t ready
  37. 37. WHY DID SO...• Completely new market• Production issues• Emerging Countries weren’t ready• Deals with hundreds of international carriers
  38. 38. FUTURE ?• Worldwide launch ???
  39. 39. FUTURE ?• Worldwide launch ??? NO !!!
  40. 40. FUTURE ? • Worldwide launch ??? NO !!!• Faster international markets entrance ???
  41. 41. FUTURE ? • Worldwide launch ??? NO !!!• Faster international markets entrance ??? YES !!!
  42. 42. CONCLUSIONS• iPhone Internationalization process scored:
  43. 43. CONCLUSIONS• iPhone Internationalization process scored: 9 / 10 !
  44. 44. CONCLUSIONS• iPhone Internationalization process scored: ✓ Step by step process 9 / 10 !
  45. 45. CONCLUSIONS• iPhone Internationalization process scored: ✓ Step by step process 9 / 10 ! ✓ Created expectations and desire
  46. 46. CONCLUSIONS• iPhone Internationalization process scored: ✓ Step by step process 9 / 10 ! ✓ Created expectations and desire• Where is the 1 / 10 ?
  47. 47. CONCLUSIONS• iPhone Internationalization process scored: ✓ Step by step process 9 / 10 ! ✓ Created expectations and desire• Where is the 1 / 10 ? - Delays in entering some markets
  48. 48. iThank You

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