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Personal branding e reputazione online

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Che cos'è il personal branding? Quali sono i falsi miti sul tema? Come si controlla la propria reputazione online, sul Web e sui social network? Quali sono le cose assolutamente da non fare online?

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Personal branding e reputazione online

  1. 1. PERSONAL BRANDING A cura di Gianluigi Bonanomi www.gianluigibonanomi.com
  2. 2. “TODAY, IN THE AGE OF THE INDIVIDUAL, YOU HAVE TO BE YOUR OWN BRAND. HERE'S WHAT IT TAKES TO BE THE CEO OF ME INC.” Tom Peters (1997)
  3. 3. “YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU ARE NOT IN THE ROOM” Jeff Bezos http://youtu.be/mP_xc5dKQjc
  4. 4. “IT TAKES MANY GOOD DEEDS TO BUILD A GOOD REPUTATION, AND ONLY ONE BAD ONE TO LOSE IT” (B. FRANKLIN)
  5. 5. YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION
  6. 6. http://youtu.be/rSobxLJRHTYhttp://anandpillai.in
  7. 7. UN SALTO NEL FUTURO… (AUTHOR RANK)
  8. 8. 4 FALSI MITI DEL PERSONAL BRANDING
  9. 9. «IL PERSONAL BRANDING È QUELLO CHE DICIAMO DI NOI STESSI»
  10. 10. «FARE PERSONAL BRANDING SIGNIFICA DARE UN’IMMAGINE FALSA O ESAGERATA DI SÉ»
  11. 11. «IL PERSONAL BRANDING È UNA QUESTIONE DI EGO»
  12. 12. «IL PERSONAL BRANDING È SOLO PER LE STAR»
  13. 13. PERCHÉ È IMPORTANTE QUELLO CHE SI DICE ONLINE SUL NOSTRO CONTO?
  14. 14. IL 44% DEGLI ADULTI ONLINE HA FATTO CONTROLLI SULLA REPUTAZIONE PROFESSIONALE DI TERZI
  15. 15. IL 31% DI CHI HA UN IMPIEGO HA FATTO RICERCHE SU COLLEGHI, PROFESSIONISTI O COMPETITOR
  16. 16. 77% DEI RECRUITER CERCA ONLINE IL NOME DEI CANDIDATI. DI QUESTI IL 35% VIENE SCARTATO SENZA COLLOQUIO (RICERCA EXECUTNET)
  17. 17. CLIENTI
  18. 18. IMMAGINE BIO - NON CAMPO VUOTO - NON ESAGERARE - NO CITAZIONI - NO COPIA E INCOLLA - KEYWORD INDIRIZZO EMAIL LANDING PAGE (ES: ABOUT.ME o BRANDED.ME)
  19. 19. www.claudionader.com/p/tutorial-english.html
  20. 20. Per approfondire: www.mysocialweb.it/2014/08/19/trovare-lavoro-online
  21. 21. www.beknown.com
  22. 22. SPECIALIZZARSI (trovare la nicchia)
  23. 23. ESSERE SUI SOCIAL MEDIA
  24. 24. ❶ CONDIVIDERE ❷ UNIRSI ALLA CONVERSAZIONE ❸ VERIFICARE POSIZIONAMENTO
  25. 25. SOCIAL MEDIA AUTOMATION (HootSuite - Buffer)
  26. 26. INFLUENCER
  27. 27. www.rudybandiera.com/unamacchinaperrudy-0705.html
  28. 28. http://youtu.be/qeHtvuTcy70
  29. 29. NETWORKING FOLLOW UP
  30. 30. http://linkedinprofileservice.co/best-linkedin-profile-examples
  31. 31. Viadeo www.viadeo.com Xing www.xing.com Plaxo www.plaxo.com
  32. 32. SOCIAL MEDIA DIVERSI, SCOPI DIVERSI
  33. 33. www.pinterest.com/binitapatel
  34. 34. www.pinterest.com/juliusdesign
  35. 35. www.pinterest.com/source/vizualresume.com
  36. 36. https://plus.google.com/+GaryVaynerchuk
  37. 37. http://instagram.com/daveyoder
  38. 38. VIDEO
  39. 39. www.youtube.com/user/ClioMakeUp
  40. 40. SERP
  41. 41. CONSULENTI E LIBERI PROFESSIONISTI VANTAGGI BLOG: ❶ AVERE + SPAZIO ❷ FARSI TROVARE (CONDIZIONARE RISULTATI DELLE RICERCHE ONLINE) ❸ EVANGELIZZARE + CONDIVIDERE (SHARE BUTTON) ❹CREARE RELAZIONI CON CLIENTI E FARLI INCONTRARE TRA LORO
  42. 42. SITO WEB
  43. 43. CYBER SQUATTING
  44. 44. www.alessandrafarabegoli.it
  45. 45. www.serverplan.com
  46. 46. CONTENUTI DI QUALITÀ Originali Semplici Multimediali Utili
  47. 47. STORYTELLING SETTE REGOLE STORIA PERFETTA: ❶SEMPLICE ❷ORIGINALE ❸TARGETTIZZATA ❹EMOZIONANTE ❺VALORIALE ❻CREATIVA ❼VIRALE
  48. 48. http://youtu.be/SHY3Etcag4w «Show, Don't Tell!»
  49. 49. www.iriss.org.uk/resources/digital-storytelling-liams-video-cv Don’t Write a Resu Tell them a Story!
  50. 50. CV CREATIVO Philippe Dubost, CV in formato Amazon
  51. 51. http://vizualize.me
  52. 52. Il mio CV in 10 slide
  53. 53. http://prezi.com/prezume
  54. 54. https://prezi.com/bomyyupqgjpk/meet-iveta-fb-marketing-specialist
  55. 55. PERSONAL GUERRILLA MARKETING Employ Adam (Personal Guerrilla Marketing + Video CV)
  56. 56. SINCERI UNICI RETE SOCIALE CHIARI COSTANTI ESSERE
  57. 57. FATELO PER UN TARGET FATELO ONLINE FATELO PER VOI FATELO PUBBLICAMENTE FATELO GRATIS FARE
  58. 58. ❶ PERSONAL BRAGGING ❷ CRAZY TAGGING ❸ IGNORARE DOMANDE ❹ STALKING ❺ NO CREDITS
  59. 59. COME SCOPRIRE CHI STA PARLANDO DI ME?
  60. 60. EGOSURFING
  61. 61. AFFINARE LE RICERCHE
  62. 62. GOOGLE ALERT
  63. 63. GOOGLE ALERT www.google.it/alerts
  64. 64. https://brandyourself.com
  65. 65. CHE COSA FARE SE TROVIAMO CONTENUTI SCONVENIENTI?
  66. 66. RIMOZIONE DEI PROPRI CONTENUTI DAI RISULTATI DI RICERCA DI GOOGLE  RIMUOVERE UNA PAGINA INTERA  RIMUOVERE VERSIONE CACHE DELLA PAGINA  RIMUOVERE UNA DIRECTORY O IL TUO INTERO SITO  RIMUOVERE UN'IMMAGINE
  67. 67. RIMOZIONE DEI CONTENUTI ALTRUI DAI RISULTATI DI RICERCA DI GOOGLE  INVIARE UNA RICHIESTA DI RIMOZIONE PER MOTIVI LEGALI  RIMUOVERE INFORMAZIONI PERSONALI DAL WEB  CHIEDERE A GOOGLE DI NON VISUALIZZARE I CONTENUTI OBSOLETI DELLA PAGINA
  68. 68. https://support.google.com/legal/contact/lr_eudpa?product=websearch Il DIRITTO ALL’OBLIO Mario Costeja Gonzalez
  69. 69. MONITORARE I SOCIAL MEDIA
  70. 70. http://socialmention.com
  71. 71. APP MENTION
  72. 72. TOPSY http://topsy.com
  73. 73. http://namechk.com
  74. 74. VALUTARE LA REPUTAZIONE ONLINE http://klout.com
  75. 75. http://kred.com
  76. 76. www.my-reputation.it
  77. 77. PER APPROFONDIRE ❶ Luigi Centenaro - Personal branding con i social media, eBook gratuito (www.personalbranding.it) ❷ Erik Deckers, Personal branding is not personal bragging, Personal branding blog ❸Kevin Dolnin, Job Hunting? Go Google Yourself, StarTribune ❹Come creare un video curriculum vitae, Videovirale.biz ❺Lori Randall Stradtman , Gestire la reputazione online for dummies, HOEPLI ❻Pandemia.info ❼Tom Peters, The brand called you (1997), Fast Company ❽Riccardo Scandellari, Fai di te stesso un brand, Dario Flaccovio Editore ❾Seth Godin, La mucca viola, Sperling & Kupfer ❿Rimassa e Pellizzari, Personal Jobbing, eBook gratuito
  78. 78. www.gianluigibonanomi.com gianluigi.bonanomi@gmail.com twitter.com/Gbonanomi fb.com/gianluigi.bonanomi linkedin.com/in/gianluigibonanomi youtube.com/user/Gianluigibonanomi

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