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Gli strumenti del content maketing

Una miriade di idee e strumenti per creare contenuti (a costo zero) da pubblicare sui social.

Gli strumenti del content maketing

  1. 1. gli strumenti del content marketing a cura di Gianluigi Bonanomi
  2. 2. «content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting» (Bill Gates, 1996) content is #king raigbailey.net/content-is-king-by-bill-gates
  3. 3. content is #not king… Andrew Odlyzko, content is not king, www.dtc.umn.edu/~odlyzko/doc/history.communications2.pdf Douglas Idugboe, why content is not king, http://smedio.com/2012/06/22/why-content-not-king Larry Brooks, why content is no longer king (and who’s taking his place), www.copyblogger.com/context-is-king content is a #sword #audience is the king, content is #servant social media = #kingmaker #communication is king #relationships are king #context is king #conversation is king marketing and #search are the rulers now «…unless your first name is Stephen…» (Charles Warner)
  4. 4. distribution is #queen European Commission, 10 facts about media and content industries http://europa.eu/rapid/press-release_MEMO-12-805_en.htm?locale=FR
  5. 5. Cory Doctorow, prefazione a share or die, www.societing.org/2012/11/share-or-die-dedicato-ai-nuovi-manager-della-condivisione «i contenuti senza un pubblico sono interessanti quanto un albero che cade nel bosco deserto» Cory Doctorow
  6. 6. content is king #again #branded content #social is content’s best friend matching #supply with #demand #devices are lighting up a new path #commerce and content can co-exist #paidcontent is really happening! Robert Andrews, ‘Content is king’ again: why Bill Gates may be right after all http://paidcontent.org/2012/11/16/content-is-king-again-why-bill-gates-may-be-right-after-all
  7. 7. #EC=MC Tom Foremski http://curve.gettyimages.com/article/i-brand-come-case-editrici/?p
  8. 8. «every new medium begins as a container for the old» Marshall McLuhan
  9. 9. #brand journalism
  10. 10. il #CCO? www.axicom.it/insights/dopo-il-ceo-il-cfo-il-cmo-il-cso-il-coo%E2%80%A6-le-aziende-hanno-anche-bisogno-di-un-cco
  11. 11. perché #puntare sui contenuti?
  12. 12. dimostrare #competenza
  13. 13. attirare #visitatori
  14. 14. i buoni contenuti diventano #virali Daniel Zeevi, How to Write Articles That Go Viral http://socialmediatoday.com/daniel-zeevi/1252631/how-write-articles-go-viral-social-media-10-tips
  15. 15. #engagement marketing
  16. 16. #posizionamento
  17. 17. la #pubblicità tradizionale non funziona
  18. 18. Servono le #idee
  19. 19. usare le #mappementali http://mind42.com
  20. 20. il #generatore di titoli www.portent.com/tools/title-maker
  21. 21. prendre spunto dalle #richieste
  22. 22. le #FAQ
  23. 23. shold ask question
  24. 24. tenersi #informati
  25. 25. l’#aggregatore di contenuti http://feedly.com
  26. 26. le #recensioni
  27. 27. #dietrolequinte
  28. 28. le #citazioni
  29. 29. #visual content http://socialtimes.com/12-reasons-use-visual-content-infographic_b200358
  30. 30. creare le #immagini www.canva.com
  31. 31. #immagini free www.gratisography.comhttp://pixabay.com/it http://morguefile.com
  32. 32. cercare #immagini in CC http://search.creativecommons.org
  33. 33. citare studi di #settore http://infographicjournal.com http://dailyinfographic.com www.coolinfographics.com
  34. 34. creare #infografiche https://infogr.am
  35. 35. #video www.brandjournalism.it/3-esempi-di-content-marketing-con-vine
  36. 36. #webinar Google Hangouts
  37. 37. creare le #citazioni http://quozio.com http://tomfishburne.com
  38. 38. sfruttare i #meme http://memegenerator.net
  39. 39. le #GIF http://gifmaker.me www.gifyoutube.com
  40. 40. i codici #QR http://goqr.me http://wtfqrcodes.com
  41. 41. #wordcloud www.wordle.net
  42. 42. un #fumetto http://stripgenerator.com
  43. 43. #contentcuration www.scoop.it
  44. 44. lo #storytelling (brand story) http://writtent.com/blog/15-storytelling-techniques-writing-better-brand-story www.mrwebmaster.it/web-marketing/storytelling-aziendale-come-sfruttarlo-campagna-on-line_11677.html
  45. 45. Starkucks su #Instagram
  46. 46. #metrorossa
  47. 47. #500 http://blog.fiatusa.com
  48. 48. creare #storie http://youtu.be/FgSXnwVRoHs
  49. 49. creare #liste http://list.ly
  50. 50. the #best of
  51. 51. i #guest post
  52. 52. creare un #sondaggio www.typeform.com
  53. 53. cliente #testimonal
  54. 54. la rassegna #stampa
  55. 55. #podcast
  56. 56. contenuti #free www.alessandrafarabegoli.it/manuale-di-buonsenso-in-rete-ebook
  57. 57. creare un #eBook http://lnx.forcoop.net/scribaepub
  58. 58. #paywithatweet www.paywithatweet.com
  59. 59. cambiare #formato
  60. 60. i #tutorial
  61. 61. una #presentazione http://prezi.com/v4niwpf62ppi/what-is-content-marketing
  62. 62. www.curata.com/blog/wp-content/uploads/2014/08/Content-Marketing-Tools-Map-v6.png La #lista

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