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Twitter can offer B2B services based on the Synaptic Web concept, the advertising model it’s currently deploying is below its real potential. Getting real meaning from all the information that travel through many networks and intersect Twitter to expand further is time-consuming and manually inefficiënt. To quote:
The Synaptic Web is a dynamic web of adaptive “organic” and implicit connections whereby real-time information flows give structure and meaning to previously unconnected sets of data. The Internet is a sea of conversations streaming through connections, and these patterns have meaning.
Twitter, that is where your money is. Interpretation of the patterns in actionable insights for different purposes.