ENTREPRENEURSHIP BUILDING CONSUMER LOYALTYTHROUGH BRANDED COMMUNITY
ABOUT MEHieu NguyenPRESENT: Digital Media Director @ Ringier VietnamPAST PERFECT: Dizatec, Sony, VON, Y&R, Yahoo!
CASE STUDIES WHAT I DID RESULT?• OTOSAIGON (2003) #1 AUTOMOBILE WS IN VN• MARRY.VN (2010) #1 WEDDING WEBSITE IN VN• BEPGIADINH (2010) #1 COOKING WEBSITE IN VN• VXIX HERITAGE (2007) SUCCESS UNTIL NOW
entrepreneur/,ɔntrəprənə:/• A person who have an idea and dare to start that idea.• A people who have a talent for seeing opportunities and the abilities to develop those opportunities into profit-making businesses.
3 styles:entrepreneur1. Opening a new business/organization.2. Making new products or services or market in existing firms.3. Creating charitable organization.
intrepreneur ɜ/ɪntrəprəˈnr/A person who has an entrepreneur skill set but works within anorganization, enterprise, or venture.
entrepreneur /,ɔntrəprənə:/ • The Dark Side of Entrepreneur• The Bright Side of Entrepreneur • How we deal with it?
TAKE RISK BEST THINGS WORST THINGS THAT CAN HAPPEN? 1. 1.DO 2. 2. 3. 3. 1. 1.NOT 2. 2.DO 3. 3. BOOK RECOMMENDED TAKE THE RISK Ben Carson
BUILD YOUR RELATIONSHIP• Join Networking party/Conference• Join Difference Type of association• Share your knowledge freely• Do good job for your client• Get familiar with the term of “Personal Brand Reputation” BOOK RECOMMENDED NEVER EAT ALONE Keith Ferrazzi
JUST GETSTARTED• I will do it!• I have a plan…• I’m waiting for…• I have to do (something) first
WHAT WE NEED?1. PASSION2. SET A GOAL3. BE / BELIEVE YOURSELF4. THINK FOR YOUR CLIENT FIRST / YOU LATER5. ALWAYS LISTEN6. BE PATIENCE7. TAKE THE RISK8. BUILD YOUR NETWORK9. JUST GET STARTED
IMAGING OUR WHOLE LIFE ISA DAY GO TO FISHING LAKE• 8 HOURS = 80 YEARS• WE CAN’T TAKE THE FISH BACK HOME• NO MEDAL FOR THE WINNER
ALL WE CAN/SHOULD DO ISenjoy our fishing time!