<ul><li>What is the future for loose R & G coffee </li></ul><ul><li>How will R&G Coffee  be positioned  against new value-...
Coffee world production 2005 Green Coffee 7,080,000 tons Roasted Coffee 5,664,000 tons. -20%  (weight loss)
Coffee world production 2005 Roasted coffee 5,664,000 tons. Roasted coffee for soluble  1,500,000 tons. Soluble coffee 450...
Coffee world production trend 2005/2004 (%) tons.
R&G for Fresh brew 2005 R&G for Fresh Brew 4,164,000 tons. Loose R&G Pre - Portioned 4,057,000 tons. 107,000 tons. 97.4 % ...
How loose R&G will be positioned against Pre-portioned ? <ul><li>R&G and Pre-portioned are not in conflict but complementa...
What is the future of loose R&G Coffee ? <ul><li>The future is bright </li></ul><ul><li>The R&G market trend is increasing...
Conclusions The global market is asking for : <ul><li>more coffee </li></ul><ul><li>more quality </li></ul><ul><li>everywh...
Upcoming SlideShare
Loading in …5
×

What is the future for loose R&G coffee and how will R&G coffee be positioned against new value added products (pods, pads, caps) - Geneva 2007

5,053 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,053
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

What is the future for loose R&G coffee and how will R&G coffee be positioned against new value added products (pods, pads, caps) - Geneva 2007

  1. 1. <ul><li>What is the future for loose R & G coffee </li></ul><ul><li>How will R&G Coffee be positioned against new value-added products </li></ul><ul><li>(pods, pads, caps) </li></ul><ul><li>Speakers: Roberto Pregel SEI Marketing Manager </li></ul><ul><li>Giandomenico De Franco Databank Senior Consultant </li></ul>Tea & Coffee World Cup Geneva 04 june 2007 [email_address]
  2. 2. Coffee world production 2005 Green Coffee 7,080,000 tons Roasted Coffee 5,664,000 tons. -20% (weight loss)
  3. 3. Coffee world production 2005 Roasted coffee 5,664,000 tons. Roasted coffee for soluble 1,500,000 tons. Soluble coffee 450,000 tons. -70% (weight loss) Loose R&G for fresh brew 4,164,000 tons. 26.5 % 73.5 %
  4. 4. Coffee world production trend 2005/2004 (%) tons.
  5. 5. R&G for Fresh brew 2005 R&G for Fresh Brew 4,164,000 tons. Loose R&G Pre - Portioned 4,057,000 tons. 107,000 tons. 97.4 % 2.6 % Pod, Pad, Caps
  6. 6. How loose R&G will be positioned against Pre-portioned ? <ul><li>R&G and Pre-portioned are not in conflict but complementary. </li></ul><ul><li>R&G will be always leader in the professional and Ho.Re.Ca. market </li></ul><ul><li>due to the lower cost. </li></ul><ul><li>Pre-portioned will strongly increase it’s share, opening new markets, </li></ul><ul><li>especially OCS, DtoD, Retail, Vending etc. </li></ul><ul><li>due to its added values like packaging and usability. </li></ul>
  7. 7. What is the future of loose R&G Coffee ? <ul><li>The future is bright </li></ul><ul><li>The R&G market trend is increasing and it will continue because: </li></ul>- opening of new markets - creation of new coffee beverages - quality improvement of coffee origins - improvement of the green coffee processing - improvement of brewing technology - improvement of roasting technology - improvement of packaging technology - opening of more coffee shops - improvement of the coffee knowledge
  8. 8. Conclusions The global market is asking for : <ul><li>more coffee </li></ul><ul><li>more quality </li></ul><ul><li>everywhere, anytime </li></ul><ul><li>and available in different beverages </li></ul>The answer is… MULTI PRODUCTS MULTI CHANNELS

×