Data visualization: the beautiful new frontier

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Data visualization is the new frontier to bring added value to the deluge of data landing on our desk daily.
And when it comes to web and social media monitoring, to visualize data in a innovative way is crucial.

Published in: Social Media, Technology, Business
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Data visualization: the beautiful new frontier

  1. 1. DATE MAY 1, 2014 DATA VISUALISATION: THE BEAUTIFUL NEW FRONTIER #IJF14
  2. 2. “THE PAINTER, REPLACED IN HIS TRADITIONAL ACTIVITY BY THE PHOTOGRAPHY, EVENTUALLY ACHIEVES THE STATUS OF PURE POET” LE CORBUSIER #ijf14 Le Corbusier, On modern painting, 1925 BUZZDETECTOR
  3. 3. The historic landmark for modern painting is reached with the shift from objective view to subjective one. Photography is since then in charge to represent the true image of a person or of a place. The painter is free to represent it as he sees it without borders other than his imagination and creativity. We are reaching an historic landmark in data visualization too. A moment defined, first of all, by the quantitative side of data and then by their qualitative side. BUZZDETECTOR
  4. 4. WITH NONCHALANCE WE ARE STILL RENDERING DATA AS IF WE WERE IN 1985 #ijf14 BUZZDETECTOR
  5. 5. Every analyst has the responsibility to work on two levels: data quality, accuracy and meaningfulness of the visualization. The quest for inspiration should not necessarily happen in marketing and information environments only. It should travel freely with a broader perspective. BUZZDETECTOR
  6. 6. BUZZDETECTOR
  7. 7. 30 years. This is the time span between these two graphs. The world has changed dramatically, we got older (better, more mature) while a large part of the audience in this room were grewing up. Anyway, after 30 years, we are still looking at the same representation. BUZZDETECTOR
  8. 8. THE TRANSLATION OF DATA INTO INFORMATION INTELLIGIBLE FOR THE END USER CALLS FOR A NEW AESTHETIC IN REPRESENTING. #ijf14 BUZZDETECTOR
  9. 9. Stanley Kubrick, selfie with wife and J.Nicholson 1) TO IDENTIFY A STRONG UNIQUE PERSPECTIVE #IJF14 BUZZDETECTOR
  10. 10. Lydia Delectorskaya, Matisse - l’apparente facilité, 1993 2) TO STRESS DETAILS SO TO GET THE BEST AND MOST COMPLETE OUTLOOK #ijf14 BUZZDETECTOR
  11. 11. Andrej Belyj, Historiosophical diagram, 1927 3) TO LOOK FOR VISUAL INSPIRATION FROM THE BROADEST NUMBER OF SOURCES POSSIBLE #IJF14 BUZZDETECTOR
  12. 12. 4) TO CATCH AUDIENCE ATTENTION, THE REAL PAYBACK #IJF14 BUZZDETECTOR FILL THE SPACE FOR THE IMAGE WITH YOUR OWN DESIRED AUDIENCE PIC
  13. 13. THE SHIFT FROM INTERACTION QUANTITY TO INTERACTION QUALITY BUZZDETECTOR
  14. 14. BUZZDETECTOR AFTER THE THEORY, IT’S TIME TO GET FOR REAL. ! IN THE FOLLOWING SLIDES THE STORY COVERS THE LAST MONTHS OF #IJF14, FROM THE SHOCKING NEWS OF THE DEATH OF THE EVENT TO ITS REBIRTH DUE TO AN IMPRESSIVE MOVEMENT TO SUPPORT AND A SUCCESSFUL CROWDFUNDING. ! THE VISUALIZATION HAS BEEN DEVELOPED ALONG WITH ACCURAT, INFORMATION DESIGN AGENCY.
  15. 15. 0 20 40 60 80 100 0 500 1000 1500 2000 2500 3000 articoli TWEETS FB weblogs forum mainstream TIMELINE articoli: donazioni (€) donatori 21386 10 Il dibattito online su ijf14 come si legge 18.239 € 24.000 € 37,063 € 50,571 € 74,401 € 110,421 € 115,350 € comunicato “stop at the top” incontro live 17.10 13ottobre‘13 21.10 lancio crowdfunding 02.11 08.11 11.11 23.12 14.01 20.01 30.01 31.01 04febbraio‘14 BUZZDETECTOR
  16. 16. 21 ottobre 2013: incontro live, #savetheijf14 17 ottobre 2013: comunicato “stop at the top”, il festival non si fa 2 novembre 2013: incontro live e inizio crowfunding 2 dicembre 2013: 1 mese 2 gennaio 2014: 2 mese 2 febbraio 2014: 3 mese - fine Gli orari del dibattito 31 < 40 41 < 50 < 50 21 < 30 11 < 20 0 < 10 HEATMAP (n° di tweet):come si legge 15.02 04.02 ore del giorno 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 230 0 23.59 m m g v s d l festivi 0 500 1000 1500 2000 2500 3000 3500 4000 tweets BUZZDETECTOR
  17. 17. 21 ottobre 2013: incontro live, #savetheijf14 17 ottobre 2013: comunicato “stop at the top”, il festival non si fa 2 novembre 2013: incontro live e inizio crowfunding 2 dicembre 2013: 1 mese 2 gennaio 2014: 2 mese 2 febbraio 2014: 3 mese - fine crowdfunding dimensione = n° di tweet live donate grazie golddonors pubblici saveijf14 sfida crowdfunding support help 1 1228 stop come si legge stop crowdfunding donate golddonors grazie help live pubblici saveijf14 sfida support Le parole chiave BUZZDETECTOR
  18. 18. BUZZDETECTOR THE FOCUS HERE IS ON THE TIME, PLACED ON THE X AXE. ! FOLLOWING THAT ELEMENT, SLIDE BY SLIDE, YOU GO ALONG THE STORY OF A SUCCESSFUL OPERATION: WHICH CHANNEL CONTRIBUTED THE MOST, THE MOST LIVELY PART OF THE DAY TO START A CONVERSATION, THE WORDS MARKING THE MILESTONES.
  19. 19. La Stampa Espresso Espresso Il Post Sole 24 Ore Corriere Linkiesta PrimaOnLine Che Futuro Il Fatto Quotidiano WiredRepubblica twitter shares facebook shares 0 200 400 600 800 1000 1200 1400 1600 1800 1979 0 20 40 60 80 100 120 140 160 180 200 220 Repubblica WiredEspressoLa Stampa Linkiesta PrimaOnLineSole 24 Ore Che FuturoIl Fatto Quotidiano Il PostCorriere mi piace (fb) followers Testate giornalistiche e social share come si legge dimensione = n° di shares totali 2 1979 BUZZDETECTOR
  20. 20. I partecipanti rete _arianna annamasera beppesevergnini ChiaraBaldi86 ChiaraPeggy insopportabile journalismfest StKonrath acarvin alaskaRP bravimabasta ciropellegrino fnicodemo GenCarotenuto gluca lucasofri makkox mastrobradipo mathewi matteograndi pandemia riotta stevebuttry workingcapital alessiojacona fede_guerrini zeropregi MediasetTgcom24 wireditalia micheleemiliano bilalr YouReporter liviacolaresmfrogers fanpage la_stampa vittoriozucconi Brown_Moses JoannaUK mariocalabresi wblau ilpost Twiperbole pedroelrey nomfup repubblicait chedisagio jamesrbuk andreavianel mafedebaggis colvieux simonespetia robertamilano 101 - 200 10.000+ 201 - 300 301 - 400 401 - 500 500 - 1.000 1.001 - 5.000 5.001 - 10.000 0 - 100 come si legge followers dimensione = n° di connessioni in entrata e in uscita spessore = n° di connessioni (min: 1; max: 24) 1 283 BUZZDETECTOR
  21. 21. Vikram Chandra, Geek sublime - writing fiction, coding software, 2013 “A GAME OF CHESS IS A VISUAL AND PLASTIC THING…THE PIECES AREN’T PRETTY IN THEMSELVES…IT’S THE IMAGINING OF THE MOVEMENT OR OF THE GESTURE THAT MAKES THE BEAUTY. IT’S COMPLETELY IN ONE’S GRAY MATTER” MARCEL DUCHAMP BUZZDETECTOR
  22. 22. @buzzdetector @gianandrea @buzzflows g.facchini@buzzdetector.com www.buzzdetector.com BUZZDETECTOR

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