Toledo Blade Social Media Pro Session Five Sept22


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Toledo Blade Social Media Pro Session Five Sept22

  1. 1. Social Media Pro September 22, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by
  2. 2. Social Media Pro Sessions <ul><li>SESSION ONE – August 25 </li></ul><ul><li> Creating a Social Media Strategy </li></ul><ul><li>SESSION TWO – September 1 </li></ul><ul><li>Optimizing Brand Assets </li></ul><ul><li>SESSION THREE – September 8 </li></ul><ul><ul><li>Blogging for Business </li></ul></ul><ul><li>SESSION FOUR – September 15 </li></ul><ul><li> Social Networking and Networks </li></ul><ul><li>SESSION FIVE – September 22 </li></ul><ul><li>Managing the Beast </li></ul><ul><li>SESSION SIX – September 29 </li></ul><ul><li> Review </li></ul>
  3. 3. Registration and Account Security Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account: 1) You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission. 2) You will not create more than one personal profile. FacebookTerms of Use
  4. 4. Weekly Routine <ul><li>Log in to Social Media Pro using the unique username and password I’ll provide tomorrow </li></ul><ul><li>Watch main lesson video (optional) </li></ul><ul><li>Watch supportive videos </li></ul><ul><li>Read session materials </li></ul><ul><li>Explore suggested links </li></ul><ul><li>Prepare three items to share in the next session </li></ul><ul><ul><li>Best thing I learned from this session </li></ul></ul><ul><ul><li>Best link or resource I found </li></ul></ul><ul><ul><li>Questions I still have/need answered </li></ul></ul><ul><li>Attend weekly in-person session with PWG </li></ul>
  5. 5. Session Four Action Steps <ul><li>Finish profiles on Twitter, LinkedIn and Facebook </li></ul><ul><li>Choose one network and focus on developing it deeper </li></ul><ul><li>Visit and follow 25 people in your industry on Twitter </li></ul><ul><li>Visit your LinkedIn profile and search for 25 people in your industry to connect with </li></ul>
  6. 6. Session 5 Managing the Beast
  7. 7. Session Five Components <ul><li>Getting Things Done </li></ul><ul><li>A Twitter Sharing Time Saving Tip </li></ul><ul><li>My Social Media System </li></ul><ul><li>Netvibes Dashboard </li></ul><ul><li>Facebook Fan Box </li></ul><ul><li>Grow Your Local Business with Social Media </li></ul><ul><li>5 Ways to Use Social Media for Things You Are Already Doing </li></ul><ul><li>Measure Your Social Media Results Scientifically </li></ul>
  8. 8. Managing the Beast <ul><li>A system and process </li></ul><ul><li>Dashboards </li></ul><ul><li>Productivity hacks </li></ul><ul><li>Integrate </li></ul>
  9. 9. System and Process <ul><li>Routine </li></ul><ul><li>Daily </li></ul><ul><li>Weekly </li></ul><ul><li>Monthly </li></ul><ul><li>Update </li></ul>
  10. 10. <ul><li>iGoogle </li></ul><ul><li>Yahoo Pipes </li></ul><ul><li>Netvibes </li></ul>
  11. 11. Dashboards iGoogle
  12. 12. Dashboards Yahoo Pipes
  13. 13. Dashboards Netvibes
  14. 14. Productivity Hacks <ul><li>Google Reader Shared to Twitter </li></ul><ul><li>Blog post to Twitter/Facebook </li></ul><ul><li>Twitter to blog </li></ul>
  15. 15. Productivity Hacks Google Reader shared to Twitter
  16. 16. Productivity Hacks Twittertools and FB App
  17. 17. Integrate!
  18. 18. Session Five Action Steps <ul><li>Finish last week’s steps </li></ul><ul><li>Create your one page social media dashboard </li></ul><ul><li>Document your daily and weekly social media routine </li></ul><ul><li>Set-up some hacks to automate social media functions </li></ul><ul><li>Integrate your social media activities into all aspects on online an offline marketing </li></ul>
  19. 19. Questions?
  20. 20. Thank You… Patrick Giammarco 419.329.4256 [email_address]