5-Step Public Relations Starter Plan

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Getting a great write up in a publication your prospects and customers read is still one of the most powerful marketing opportunities going. From a trust standpoint, few things beat the mention of your firm by what is seen as an unbiased 3rd party. In fact, and we can hear the PR folks cheering now, a well placed article just might be worth 5-10 times more than an ad in the same publication.

What follows are five steps that any marketing coach or consultant can take to create a systematic, 5-step approach to public relations generation.

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  • Just some quick housekeeping items like we have every PCS call…We are recording these calls for you ton reference in the futureThere is a companion eBook that we put together with each of these calls. The URL is on the screen right now if you want to jot that down. It doesn’t necessary follow the call, but does provide you with some additional resources and material that is related to today’s topic. I’ll probably talk for about 30 or so minutes today, which should leave a few minutes for Q&A at the end.And for those of you who like to do a little Tweeting during the call, my handle is @pwgmarketing. I sincerely hope that I say something that is Tweetable at some point during this session.
  • 5-Step Public Relations Starter Plan

    1. 1. 5-Step PR Starter Plan Duct Tape Marketing Consultant Network @ducttape @pwgmarketing
    2. 2. Our sponsor! Duct Tape Marketing Consultant Network • Global Network of Independent Marketing Consultants • Duct Tape Marketing System • Duct Tape Marketing Brand • Duct Tape Marketing Tools ducttapemarketingconsultant.com @ducttape @pwgmarketing
    3. 3. You’re invited • Feb. 27, 4 pm CT • ducttapemarketingconsultant.com/discovery-session @ducttape @pwgmarketing
    4. 4. Some housekeeping • Yes we are recording! • Companion eBook http://ducttape.me/prdtm • Q and A at the end • @ducttape • @pwgmarketing @ducttape @pwgmarketing
    5. 5. @ducttape @pwgmarketing
    6. 6. OLD WAY = PRESS RELEASES • Mainly for media/press • Media coverage or bust @ducttape Image: www.raymond-weil.com/.../Press-Releases.html
    7. 7. NEW WAY = NEWS RELEASES • For everyone (your Ideal Client) • SEO tool • Maybe get media coverage @ducttape
    8. 8. Step 1 - Listen • • • • • • • Talkwalker Mention Feedly Reeder Google Alerts Twitter Lists Google+ Circles @ducttape @pwgmarketing
    9. 9. Step 2 - Network @ducttape @pwgmarketing Image from www.flickr.com/photos/robspages
    10. 10. Step 2 - Network • • • • Reporters need you as much as you need them Get connected Reporters need to network too Share their news @ducttape @pwgmarketing
    11. 11. Step 3 – Pitch Curves • • • • Throw changeups Tell your story Be patient Foul ball @ducttape @pwgmarketing
    12. 12. Step 4 - Release @ducttape @pwgmarketing
    13. 13. Step 5 - Amplify • • • • • Republish, link to and print Website – “In the News” Marketing materials Online profiles Social media @ducttape @pwgmarketing
    14. 14. The game has changed. Play differently. Publish a news release if you have content! @ducttape @pwgmarketing
    15. 15. You’re invited • Feb. 27, 4 pm CT • ducttapemarketingconsultant.com/discovery-session @ducttape @pwgmarketing
    16. 16. Our sponsor! Duct Tape Marketing Consultant Network • Global Network of Independent Marketing Consultants • Duct Tape Marketing System • Duct Tape Marketing Brand • Duct Tape Marketing Tools ducttapemarketingconsultant.com @ducttape @pwgmarketing
    17. 17. Questions? @ducttape @pwgmarketing

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