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GHY University June 2013 - Social Media for Business


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When people think of Social Media, it is rare that their first thought is how you use it in a business context. Perhaps you have heard or thought some of the following; Social Media is a Fad that will pass; Social Media doesn't apply to my business; Were not in retail so social media is not for us; I just use social media to monitor my kids online activity

If you have an open mind, and willingness to learn, then this session is for you. Understand the journey involved, where to start, and even some tips and tricks along the way to help you understand how you can use Social Media for Business.

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GHY University June 2013 - Social Media for Business

  1. 1. 2013-06-261Social MediaFor BusinessNigel FortlageVice President IT / Social BusinessLeaderGHY InternationalCanada & USACustoms BrokerInternational Trade ConsultantsTrip Planning – Find Out Where You Want To GoSocial Media – Finding your why! Jumping off a Cliff! What Social Media Strategy is Not!! There are rules in an anarchy?! What you talking about Willis?
  2. 2. 2013-06-262The Secret is Understanding How to Develop RelationshipsSocial Media as in Real Life
  3. 3. 2013-06-263Events thatChange aRelationship•  Ah Ha Moment•  MeaningfulConversation•  Educate Them•  Help ThemProspect " LeadRelationshipDevelopmentModel• Awareness• Recognition• Acquaintance• FriendshipTrip Planning – Many paths lead to your destinationSocial Media– Many tools to achieve your goals
  4. 4. 2013-06-264Intermission•  QuestionsTrip Planning – Knowing the LandscapeSocial Business – Know where’s your Audience
  5. 5. 2013-06-265Trip Planning – Being a Good TravellerSocial Media – Understanding Netiquette#  Learning to Listen First#  Cocktail Party Analogue#  Twitter – Reciprocal Follows#  LinkedIn – It’s for Business#  Facebook - Over 1 Billion Served#  LinkedIn Secret – How to Get Found#  Define your keyword (2 words max)LinkedInProfileTrick
  6. 6. 2013-06-266Trip Planning – It Starts with Your First StepSocial Media – It Starts with Your First Step1} Why are you going online? (Strategy)2} Something to talk about? (Content)3} Where are you going? (Ability)4} Find Your Audience? (Who)5} Understand the conversation? (Listen)6} Add value to the conversation? (Engage)7} How do you know your successful? (Measure)Contact 411LinkedIn / Facebook / Google+: Nigel FortlageSkype / Twitter: @nfortlagePh: 204-947-6851Email: nigel@ghy.comAbout Me: