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Helping Applicants Create Social Media Profiles - Career Advice


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Intuit Careers Career Advice Series - eHarmony for Applicants - Creating social media profiles that attract the right employer. Gail Houston, Senior Recruiter with Intuit and co-lead of the Crossroads Career Transition Workshop teaches applicants how to create a profile that will attract recruiters and hiring managers.

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Helping Applicants Create Social Media Profiles - Career Advice

  1. 1. eHarmony for Applicants Creating a social media footprint so the right employer finds you Gail Houston 12/16/2010
  2. 2. <ul><li>We’re all searching for the special someone </li></ul>
  3. 3. Okay, so you’re not looking for a date
  4. 4. But you are looking for that perfect employer
  5. 5. What we will cover today <ul><li>Why you need to be social </li></ul><ul><li>Creating your social footprint </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Your signature line </li></ul></ul>
  6. 6. Why do you need to be social? Over 830m users worldwide on social networks - 2009
  7. 7. Why do you need to be social? Employers have moved to social sites
  8. 8. Most want to be social but don’t know how So What Can You Do?
  9. 9. Create profiles that attract employers - before
  10. 10. Create profiles that attract employers - after <ul><li>Add an email so recruiters can find you easily </li></ul><ul><li>Add what types of roles you have done – your keywords are critical – why do you love it here </li></ul><ul><li>Websites – select “other” and then add up to 3 websites – product, blog or personal </li></ul><ul><li>Connect your sites (i.e. twitter) </li></ul><ul><li>Make your profiles / info tabs visible </li></ul><ul><li>Let recruiters know they can contact you regarding job ops. </li></ul><ul><li>Connect, Connect, Connect </li></ul>10 changes
  11. 11. Select Your LinkedIn User Name <ul><li> </li></ul><ul><li>Profile </li></ul><ul><li>Edit My Profile </li></ul><ul><li>Public Profile </li></ul><ul><li>Customize your URL </li></ul><ul><li>Enter chosen name (LI will check for availability) </li></ul><ul><li>Set Address </li></ul>Create public profile URL
  12. 12. Make Your LinkedIn Profile Visible <ul><li> </li></ul><ul><li>Settings </li></ul><ul><li>Public Profile </li></ul><ul><li>Full View </li></ul><ul><li>Check all the boxes </li></ul>Select Full Public View
  13. 13. Join appropriate groups and introduce yourself <ul><li>Click Groups </li></ul><ul><li>Enter “Intuit Careers” </li></ul><ul><li>Join </li></ul><ul><li>Click Groups – My Groups </li></ul><ul><li>Click edit the order of my groups </li></ul><ul><li>Put 1 beside the skill related group </li></ul><ul><li>You can hide group visibility </li></ul><ul><li>Join 50 groups – if you are an alumni – check out the jobs tab and introduce yourself to the group </li></ul>Employers will post jobs for free in groups – goldmine! Edit group order
  14. 14. Create profiles that attract recruiters- Facebook Use keywords to tell recruiters what your skills are Work email and Websites are Publically Visible Websites and Write Something Visible Info Tab Visible Hide the Rest
  15. 15. Select your Facebook user name <ul><li> </li></ul><ul><li>Account </li></ul><ul><li>Account Settings </li></ul><ul><li>User Name </li></ul><ul><li>Change </li></ul><ul><li>Select </li></ul><ul><li>Check Availability </li></ul><ul><li>Save </li></ul><ul><li>(note you can only change user name once) </li></ul>Try to use same user name on all sites Add both your personal and work email but make work visible
  16. 16. Make Your Facebook Profile Visible <ul><li>Account </li></ul><ul><li>Privacy Settings </li></ul><ul><li>Customize Settings </li></ul><ul><li>Basic Directory Info – View Settings – Select Everyone for: </li></ul><ul><ul><li>Search for me on Facebook </li></ul></ul><ul><ul><li>Send me a message </li></ul></ul><ul><ul><li>See my education and work </li></ul></ul><ul><ul><li>See my interest and pages </li></ul></ul><ul><li>Under Sharing on Facebook - Things You Share – Select Everyone for: </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Work email </li></ul></ul>Find One Find Them All List Your Websites What Are You Looking For
  17. 17. Create Profiles that Attract Talent - Twitter Account Settings Profile Settings
  18. 18. Create Your Social Media Signature Line <ul><li>Renaming Naming a Hyperlink </li></ul><ul><li>Copy the URL you want to rename – </li></ul><ul><li>Right click on the URL </li></ul><ul><li>Click Edit Hyperlink </li></ul><ul><li>Text to Display (at the top) – this is what you are naming your Hyperlink – in my case Intuit Careers </li></ul><ul><li>Address (at the bottom) – this should contain your URL address </li></ul><ul><li>*You need to include your title! </li></ul><ul><li>Gail Houston∙ Senior Recruiter </li></ul><ul><li>Intuit ∙ Intuit Careers </li></ul><ul><li>214.387.2000 ∙   </li></ul><ul><li>Find Me on: LinkedIn ∙ Face book ∙ Twitter </li></ul>
  19. 19. How to learn more about Intuit Careers Join: YouTube - Facebook - LinkedIn Group Intuit Careers - LinkedIn Group – Intuit Alumni (employees may join) - Follow: @intuitcareers – Intuit Careers Twitter ID @ghouston – Gail Houston – Right Talent Social Media