Social media video training

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This ia a subset of the slides used during training: "Social media & Video". This will focus on 4 major platforms: Youtube, Vimeo, Instagram and Vine

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  • http://www.entrepreneur.com/article/219524http://www.searchengineguide.com/mack-collier/five-ways-your-small-business-can-use-on.phphttp://technorati.com/business/article/42-ways-to-use-video-to/
  • Social media video training

    1. 1. Social Media & Video Mic Adam Vanguard Leadership Twitter: @micadam LinkedIn: be.linkedin.com/in/micadam
    2. 2. Agenda • Overview and comparison • Overall Video Marketing Tips & Tricks • Getting Started with YouTube • Getting Started with Vimeo • Getting Started with Instagram • Getting Started with Vine
    3. 3. From strategy to implementation
    4. 4. Many video options available
    5. 5. Why use for your business? • Engage people • Demonstrate your product • Viral effect • Customer testimonials • Faces, Voices and Personality • Introduce staff • Authenticity • Show location (culture) • Affordable • Fun place to work • Evangelize • Events • Flashmods • Training
    6. 6. Here are some examples • Demonstrate your product • Customer testimonials • Introduce staff • Employee on-boarding • Evangelize • Show location (culture) • Fun place to work • Recruitment • Events • Flashmods • Training
    7. 7. More examples • How to guide • The making of… • Sponsorship • Behind the scenes…
    8. 8. Full Video platforms for Business
    9. 9. Let compare http://www.youtube.com/watch?v=CH1XGdu-hzQ https://vimeo.com/channels/staffpicks/78068001
    10. 10. Why Vimeo? 1. Community of professionals 2. Less fluff and junk 3. Cleaner layout 4. No advertisements 5. Password protection 6. Less IT blockage
    11. 11. YouTube Pro’s & Cons Pro Con • Large audience (500 million+) • All types of quality • Owned by Google (SEO) • Free account • Can be branded • Unlimited Uploads • Advertizing options • Too many video’s to search (too many distractions) • Advertizing considered negatievly • Analytics too basic
    12. 12. Vimeo’s Pro & Con Pro • Higher quality • Better reputation • Priority uploading • More customization • More engaged users Con • Smaller audience (70M/month vs 800M/month) • Much video is better handled by search engines • Premium account is needed for more functionality
    13. 13. Short video Platforms
    14. 14. Let’s compare
    15. 15. Instagram Pro & Con Pro • Owned by Facebook Con • Low sharing behaviour • 13 filters • No looping • Stabilizer • No embedding • 15 seconds of video • Longer load times • Editing capabilities • Select Thumbnail
    16. 16. Vine Pro & Con Pro • Owned by Twitter Con • No editing functionality • Simple interface • 6 seconds • No forced sharing • Small userbase • Looping video • Embedding is easy • Fast load time
    17. 17. Captivate your audience Get then hooked Keep them watching • Make the first shot fascinating • • Address the audience immediately Pay attention to lighting, sound quality, and shot-framing. • Make sure the audio is clear and balanced. • Properly light your video. • Include only necessary footage in your videos. Cut, cut, cut! But... • Tease the rest of the video • Avoid sloppy editing. It can be more distracting than no editing. • Keep branding to less than five seconds, unless it’s hilarious • Use varying camera angles, cutaways and other visuals to make your videos dynamic. Long, static shots can make a video drag. • Add transitions, overlays and graphics to help convey your story. • Tell them what they’re watching • Spark their curiosity • Ask a question http://www.youtube.com/watch?v= qg1ckCkm8YI
    18. 18. Optimizing your video’s • Have original content (Blendtec) • Video Length is between 2 & 4 min • Use higher resolution • Add you contact information to the video • Use Captions and Subtitles • Add Transcript of your video • Use Tags and keywords (“video”) • Allow feedback, comments, review & ratings • Share via social media
    19. 19. Introducing
    20. 20. Overview Privacy, Copyright & Ethics Finding, viewing, liking & commenting Channels, playlists & topics Creating content & Shooting tips for video Understanding video technology and devices Uploading & editing video Branding channels Social Sharing & Handling comments Understanding the analytics
    21. 21. Getting started with Vimeo
    22. 22. Making short video’s
    23. 23. Vine & Instagram for Business http://www.youtube.com/watch?v=al7baATEdQg
    24. 24. Instagram
    25. 25. Overview • Download app • Signup • Find & follow friends • View, like & comment • Record video & apply effects • Share video
    26. 26. Instagram for business
    27. 27. Some great examples
    28. 28. 6 seconds of Fame
    29. 29. 6 Quick Ideas for Vine
    30. 30. Questions
    31. 31. Connect with me!

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