Topics that need answering• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
First, the legal framework…• No specific social media legislation• CAO 81 & 38• “Wet op privacy” – (8/12/92)• Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
Guidelines or Policy• Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk• Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
Who contributes to the policy? And Why? Marketing HR IT Legal Mngt Team Employees Unions
How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
How Long Is your SMP? 6%38% 1 page 2-3 pages 4+ pages 56% (c) Vanguard Leadership – Oct-Nov 2012
Social Media Policy/Guidelines 35+ areas of interest
So M C e om O De pa ve fin 0 10 20 30 40 50 60 ny r v t ie ion So w s M So e 42,9 Sp ok Ac Me es c 32,1 pe ou Em rs nts Em p o n 21,4 pl loy Ru oy ee ls ee R 28,4 G ule R u es ide s 10,7 po lin nd es Ti 57,1 ps Ch & art D 28,6 o Tric R s & ks eq 32,1 ue Don st t ac s What content does the SM P focus on? 50 ce ss 10,7(c) Vanguard Leadership – Oct-Nov 2012