Iederedeelnemerneemt van deze CPS-sessieminstenséénnieuwideemeenaarzijn/haareigenbedrijf. Erwordt steeds rondééncentralevraag van eendeelnemergewerkt.
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around 85% reach) and the websites of software manufacturers.The far-reaching study also explored a number of other trends within the social networking space. In 2008, users spent 63% more time on member communities than they did in the previous year. However, within member communities, Facebook saw growth of 566% in time spent on it by users worldwide. As has been reported elsewhere, Facebook’s fastest growth demographic is older users – the social network tacked on 12.4 million people between ages 35-49 in 2008 according to Nielsen.Some other key findings from the report:- Globally, Facebook reaches 29.9% of global Internet users, versus 22.4% for MySpace.- MySpace remains the most profitable social network, generating an estimated $1 billion in revenue versus $300 million for Facebook in 2008.- Facebook is the top social network in all countries except Germany, Brazil, and Japan (Nielsen still has MySpace as tops in US in the report, but as of January ’09, that had changed).- On Twitter, CNN, The New York Times, and BBC have the greatest reach among mainstream media companies as of late February.Overall, most of these trends aren’t surprising if you’ve been following the space, but nonetheless, tie some numbers to them. Most impressive is the rise of Facebook, who is outpacing the growth of the social networking space on the whole by nearly tenfold.
How you could your or your company’s social profile look like?
A 50-year-old lock design was rendered useless last week when a brief post to an internet forum revealed the lock can be popped open with a cheap plastic pen.On Sunday, bike enthusiast and network security consultant Chris Brennan described opening an expensive Kryptonite bike lock using a ballpoint pen."Your brand new U-Lock is not safe," warned Brennan in a note posted to Bike Forums.Wired News tested Brennan's claims. A brand newKryptonite Evolution 2000 was opened in seconds using a Bic pen. After cutting four small slits in the end of the pen's barrel to ease it in, the lock opened with a single twist.Brennan, 25, of San Francisco, said he successfully opened two Kryptonite locks, an Evolution 2000 and an older Kryptonite Mini lock.Subsequent posts to Bike Forums and other websites report the vulnerability applies to many of the company's cylindrical-lock products, including some from Kryptonite's vaunted New York series.
A single TwitPic of a napping transit ticket collector in Toronto, Canada, has jump-started a major controversy that has made Toronto’s transit agency, the Toronto Transit Commission (TTC), the target of citizen and media anger.First, a little background: Back in November 2009, the TTC announced that it would be raising fares by a quarter starting on January 3, along with a price hike for Toronto Metropasses. This move has been quite unpopular with Toronto’s citizens, especially as many riders have been frustrated with the agency’s perceived bloat and bad customer service.On Friday, January 21, Twitter user @OGLE_Toronto snapped a photo of a sleeping TTC ticket collector and posted it on TwitPic and his Twitter account. The result has been a media firestorm, bringing the TTC back into the line of fire. The comments under the TwitPic, which now has over 18,000 views, reflect that.
Whoops. Eagle-eyed followers of Vodafone's official Twitter feed will have noticed a rather nasty tweet that the company just sent out - "@VodafoneUK: is fed up of dirty homo's and is going after beaver".While the tweet was swiftly deleted, it was immediately retweeted by hundreds of users and those retweets can still be found by searching for the phrase. We first thought the company might have been hacked, but Vodafone immediatelyissued an apology, saying: "We're really sorry. A severe breach of rules by staff in our building, dealing with that internally. Please keep your faith in us". That apology is now being sent to anyone who mentioned the hack on Twitter.Sounds like someone's been handed a box and asked to clear out their desk. It wouldn't be the first time that a large company has had their account compromised on the network. Fox News, Facebook, the Huffington Post and Britney Spears were all subject to a nasty hack in January 2009.UPDATE: Vodafone have got in touch with an official response:"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."
A recent tweet by one would-be Cisco employee proves that when it comes to placing a permanent black mark on your resume via the Internet, Twitter is now the tool of choice. To illustrate, here’s the tweet the now Web-infamous "theconnor" shared with the world:"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
Virgin Atlantic has sacked 13 flight attendants for criticising the airline's flight safety standards and describing its passengers as "chavs" on a social networking website.The staff were dismissed yesterday as Sir Richard Branson's company said their behaviour was "totally inappropriate" and had "brought the company into disrepute". In a statement, the airline said: "Virgin Atlantic can confirm that 13 members of its cabin crew will be leaving the company after breaking staff policies due to totally inappropriate behaviour."Following a thorough investigation, it was found that all 13 staff participated in a discussion on the networking site Facebook, which brought the company into disrepute and insulted some of our passengers."
Kimberley Swann thought her job was boring. So she said so on her Facebook page.Her employer, Ivell Marketing and Logistics of Clacton, U.K., gave her this update: "Following your comments made on Facebook about your job and the company we feel it is better that, as you are not happy and do not enjoy your work we end your employment with Ivell Marketing & Logistics with immediate effect."Miss Swann, 16, was stunned. She told the Daily Telegraph: "I did not even put the company's name, I just put that my job was boring. They were just being nosy, going through everything. I think it is really sad, it makes them look stupid that they are going to be so petty."Ivell's home page is a little on the dull side. But I did find a lively sentence at the very end of its home page spiel, almost every sentence of which begins with "We."
A new website called PleaseRobMe.com does nothing more than aggregate publicly shared check-ins, but its name and purpose attempt to shed more light on the dangerous side effects of location-sharing.It’s no secret that when you share your location via Google Buzz and Foursquare you’re exposing information that could put you at risk. Many of us location-sharers get so caught up in the novelty and bonuses associated with our behavior that we forget the implications of our actions. PleaseRobMe.com seeks to make us more aware.While the functionality of the site is minimal at best, the fact that you can view a livestream of check-ins — with data aggregated from Foursquare and Twitter — and filter by location or Twitter name is meant to be a bit jarring.The point is driven home with the site-wide terminology, which caters to hypothetical would-be burglars. Check-ins are referenced as “recent empty homes” and “new opportunities,” and the name of the site alone is sure to raise a few eyebrows.The site was created by three enterprising individuals who aren’t really out to get you robbed. Here’s how they describe the problem created by check-ins and the purpose of the site:“The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home. So here we are; on one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the Internet we’re not home. It gets even worse if you have ‘friends’ who want to colonize your house. That means they have to enter your address, to tell everyone where they are. Your address.. on the Internet.. Now you know what to do when people reach for their phone as soon as they enter your home. That’s right, slap them across the face.”These guys have a legitimate point. Stories about status updates leading to burglaries are becoming commonplace. You may remember that video podcaster Israel Hyman was robbed after tweeting that he was out was out town, and there’s even evidence to support the notion that burglars are turning to social media to find their targets.So are Foursquare, Loopt, Google Buzz and all the others just sites that make us all easier targets? Location-sharing is becoming such a popular trend this year that it doesn’t seem likely that the site will do much to curb the behavior. If there is such a thing as safe location-sharing, however, we hope you practice it.
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Joris De Sutter<br />0494.03.10.25<br />SLIM OMGAAN MET Smartphones<br />Een zegen of een vloek?<br />
A. Wat is een smartphone ?<br />1. Combinatie van een PDA <br /> met een mobiele telefoon<br />2. Installeren extra software op volwaardig OS<br />3. Multitasking<br />4. Mobiel Internet<br />
A. Wat is een smartphone ?<br /><ul><li>Smartphone </li></ul> ≠<br /> Laptop<br /><ul><li>Smartphone = Benaderen van informatie
Laptop = Creëren en bewerken van informatie</li></li></ul><li>A. Wat is een smartphone ?<br /><ul><li> Martin Cooper
“Uitvinder” van de mobiele telefoon, Motorola, 1973.
"Telkens als geprobeerd wordt om een device te maken dat alles kan voor iedereen, dan blijkt dat zo'n apparaat meestal niets echt goed doet."</li></li></ul><li>B. Synchronisatie Gegevens<br />BEZWAREN : <br />“Ik heb dat niet nodig.”<br />“Men is nooit meer gerust.”<br />Zei u dat vroeger ook niet, toen e-mail en de mobiele telefoon pas uitkwamen ?!?!?!?!?!? !<br />
B. Synchronisatie Gegevens<br />VERGEET dus de bezwaren en<br />maak volgende beschouwing : <br /> BEWAAR DE CONTROLE !!<br />
B. Synchronisatie Gegevens<br /><ul><li>Cruciaal voor optimaal gebruik van de mogelijkheden van een smartphone !
Grote scherm resolutie nodig ?</li></li></ul><li>F. CONFIGURATIES<br /><ul><li>Basis Configuratie : </li></ul> - SIM plaatsen <br /> - synchronisatie <br /> - extra programma’s installeren. <br /><ul><li>Maar ook : User Interface aanpassen zodat belangrijkste informatie onmiddellijk via minimum aantal handelingen bereikbaar is. </li></li></ul><li>F. CONFIGURATIES<br /><ul><li>RTFM !!
Meer dan 50 % van “problemen” met toestellen kunnen vermeden worden, </li></ul> door gebruikers beter voor te bereiden. <br /><ul><li>Een training van een halve dag levert een besparing op aan helpdesk uren, </li></ul> en vermijdt frustraties bij de gebruikers.<br />
G. Beveiligings aspecten<br /><ul><li>Virussen !!??!!
2 Question?<br />Do you know where you have a profile?<br />Do you know what people are saying about you?<br />My offer to you...<br />2 week free charge monitoring<br />What do I want from you:<br /><ul><li>2 hours of your time
Introduction to other people</li></ul>If you do not believe in FREE, then pay me!<br />
Social Media Tips<br />Do<br /><ul><li> Be polite