Social Media Policy for ESN and company

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Presentation for Ensoné on social media policy for both internal (ESN) and external social media

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  • get management buy inCreate a social media teamReview your social media strategyCreate your policyRoll out your policy
  • And what fits in with your ESN guidelinesWhat is SoMeWhere are you and what are you using it for (Internal comms – Official channels?)How to request -> probably autmatically but what about contractorsWhy do you have a policy and guidelinesDefinitionsSpokesperson policy Employee policyEmployee guidelinesTips & TricksConflict chart
  • Will your contractors be added or not to your ESN (how)?Do your guidelines apply to who? (Employees and/or contractors)Official communications of informal communications
  • Accepttable to mention client, partner, supplier, etc.What documents can be uploaded to the ESNTone of voicePersonal vs professional
  • Roll outTraining
  • Social Media Policy for ESN and company

    1. 1. Social Media Policy
    2. 2. Social Media Policy
    3. 3. Social Media No-No’s
    4. 4. And also on ESN’s
    5. 5. Building your SoMePol
    6. 6. Anatomy of a SoMePol
    7. 7. Your definition of SoMe
    8. 8. What are these platforms?
    9. 9. Applies to who?
    10. 10. General Considerations
    11. 11. ESN Guidelines • Information is private and for employees only • Use strong password • Use your real name • Use a good picture • Do not let it rule your day • Use correctly (comments vs share vs like)
    12. 12. When to use the ESN• Sharing Information with large group• Share cool stories• Let people know what you are working on• Ask questions• Share fun facts• Share business facts• Share events
    13. 13. When NOT to use the ESN• One to one communication• Urgent action needed• Argument resolution• Off topic content• Messages/information individuals need
    14. 14. Key to success
    15. 15. ESN PolicyWhat is an “ESN Policy”? • Subset of your social media policy • Sets the scene for ESN usage • Resource with tips & tricksWhy an “ESN Policy”? • Provide guidance on best practices • Risk limitation

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