Vente Privee


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Vente Privee

  1. 1. <ul><li> </li></ul>
  2. 2. A short description <ul><li>Online retailing business </li></ul><ul><li>An event-based concept </li></ul><ul><li>Working directly with designer brands </li></ul><ul><li>Including a selection of diverse products: (brand shoes, fashion accessories, prêt à porter, men’s suits, tools, watches, handbags, children’s clothes, wines, jewelleries, electronics, etc). </li></ul><ul><li>Available in French market as well as in Spain, Germany, Italy, and the U.K. </li></ul>
  3. 3. How it works <ul><li>To publicize an event, sends an email to each registered member two days before it begins. </li></ul><ul><li>The registration is free (no obligation to buy) </li></ul><ul><li>Sales generally start at 6 am or 8 am and last for 2 to 4 days </li></ul><ul><li>Purchases can only be made online in a secure environment </li></ul><ul><li>When items are sold, they are packed, labelled and delivered to the participating members (3 to 6 weeks of delivery) </li></ul><ul><li>Members can cancel their orders or return items depending on the conditions applied on the event. </li></ul>
  4. 4. Revenues Sources <ul><li>Percentage on the sales </li></ul><ul><li>Commissions </li></ul><ul><li>Subscription and affiliation fees (from the brand owners) </li></ul><ul><li>Advertising (Rozebuzz a VP online magazine) </li></ul>
  5. 5. The ultimate revenue source <ul><li>> provides privileged and exclusive services to its partner brands and offers a complete marketing service: </li></ul><ul><li>Provides a marketing study analyzing VP partner performances </li></ul><ul><li>Produces reports for them based on specific figures </li></ul><ul><li>Proposes innovative designing concepts to their brands </li></ul><ul><li>Participates in regular monitoring of sales and brands’ needs and expectations. </li></ul><ul><li>Elaborates a marketing watch in the country concerned. </li></ul>
  6. 6. <ul><li>VP starts innovating in order to create a customer data platform by including several applications. This variety of functions allow VP to meet the customers needs on time and let them be informed about the coming events: </li></ul><ul><li>Vpbubble (that can be downloaded on the customer’s computer) , </li></ul><ul><li>VPcado (chèque-cadeau) </li></ul><ul><li>Phone applications, etc </li></ul>
  7. 7. Problems solved for cutomers <ul><li>Accessibility to luxury and brand designers items </li></ul><ul><li>Interesting and competitive prices (40%, 50% and up to 70% off) </li></ul><ul><li>Fast and efficient purchase </li></ul><ul><li>Transportation service </li></ul><ul><li>Easy order and secure payment service </li></ul><ul><li>Diversity of products </li></ul>
  8. 8. Problems solved to suppliers <ul><li>A high visibility of their products </li></ul><ul><li>Extra revenues </li></ul><ul><li>A quick and efficient selling operation of their stock </li></ul><ul><li>Accessibility to new customers </li></ul><ul><li>They can also benefit from additional services: a complete marketing service, analysis of their performance by the vp team. </li></ul>
  9. 9. A press release on VP <ul><li>Summary : Vente-privee, France’s leading online shopping club, has not been negatively influenced by the actual crisis. In 2009, they have generated a record of 2500 sales, 1200 brand partners, 33 millions of products and 7,5 millions of visitors every month. Thanks to their unique concept that consists of proposing a discount offer that is inferior to the demand and limited in time (2 days maximum). It is a distinct method to sell off the whole stock in a minimum of time; the inventory is then moving quickly. </li></ul><ul><li>Link: </li></ul>
  10. 10. VP’s main competitors <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  11. 11. Apply Vp’s concept on the cosmetics and perfume industry <ul><li> </li></ul><ul><li>To organize events to sell perfums and cosmetics in reduced and competing prices </li></ul><ul><li>To offer a diversified offer </li></ul><ul><li>Refining product lines to make them easier to sell online </li></ul><ul><li>Reduce money, costs and time to customers </li></ul><ul><li>To sell off the stocks </li></ul><ul><li>To propose Quick & efficient sales operations </li></ul><ul><li>To make brand products accessible to new customers </li></ul>