Personal Branding Online

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This was a presentation I made on personal branding online to the Arkansas Chapter of the American Society of Women Accountants.

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  • Thanks, Robert! Sorry for the delayed response to your post! It's been a crazy past month or so.
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  • Great presentation. Something that people should keep in mind in this day and age. Even though some may not like it, we've all become walking billboards for ourselves, and we should keep that in mind.

    I like your beginning posting advice. And thank you for mentioning the fact that you have to listen. That's gets lost in the shuffle often. I look forward to seeing more presentations!
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Personal Branding Online

  1. 1. Personal Branding Online Building your brand one relationship at a time Tuesday, June 15, 2010
  2. 2. We’re all just as much a brand as Nike, Starbucks or Martha Stewart. Tuesday, June 15, 2010
  3. 3. The brand called You can be found everywhere ... whether you like it or not. Tuesday, June 15, 2010
  4. 4. Tuesday, June 15, 2010
  5. 5. Tuesday, June 15, 2010
  6. 6. Arkansas has 502,880 18+ Facebook users Tuesday, June 15, 2010
  7. 7. Arkansas has 502,880 18+ Facebook users Arkansas has more than 25,000 Twitter users in Little Rock Tuesday, June 15, 2010
  8. 8. Arkansas has 502,880 18+ Facebook users Arkansas has more than 25,000 Twitter users in Little Rock Small and large businesses and individuals are joining the conversation every day. Tuesday, June 15, 2010
  9. 9. Tuesday, June 15, 2010
  10. 10. Tuesday, June 15, 2010
  11. 11. Tuesday, June 15, 2010
  12. 12. CEO of Me Inc. Tuesday, June 15, 2010
  13. 13. 64% of HR managers think it’s appropriate to look at online profiles of candidates. - January 2010 Microsoft Report Tuesday, June 15, 2010
  14. 14. 41% of HR managers have rejected candidates as a result of their online profiles. - January 2010 Microsoft Report Tuesday, June 15, 2010
  15. 15. “The key to any personal branding campaign is ‘word-of-mouth marketing.’ The big trick to building your brand is to find ways to nurture your network of colleagues – consciously.” “Being CEO of Me Inc. requires you to act selfishly – to grow yourself, to promote yourself, to get the market to reward yourself.” “Any company you work for ought to applaud every single one of the efforts you make to develop yourself. After all, everything you do to grow Me Inc. is gravy for them. As long as you’re learning, growing, building relationships and delivering great results, it’s good for you and it’s great for the company.” – “The Brand Called You,” Tom Peters, Fast Company Tuesday, June 15, 2010
  16. 16. What’s Your Goal? Tuesday, June 15, 2010
  17. 17. Determine your life and career goals in order to set your personal branding strategy. Where do you want to be now, 5 years from now and 25 years from now? Write a personal brand statement and let that guide your efforts offline and online. Tuesday, June 15, 2010
  18. 18. Set Your Strategy: How Are You Getting There? Tuesday, June 15, 2010
  19. 19. Produce content and get it noticed. Comment on blogs. Pitch yourself as a thought leader in your industry. Attend events, network and become a speaker at next year’s conference. Tuesday, June 15, 2010
  20. 20. Online or offline, it’s all about building relationships with your key target audiences. Tuesday, June 15, 2010
  21. 21. Getting Started Online Tuesday, June 15, 2010
  22. 22. Did you know 58% of Americans do NOT Google themselves? Tuesday, June 15, 2010
  23. 23. Google yourself. Monitor your brand. Tuesday, June 15, 2010
  24. 24. “These days, Big Brother isn't just watching you — he wants to know your superpower and the name of your childhood pet. And he already knows you like to Google yourself, so don't try to deny it.” – “Why Google Wants You to Google Yourself,” Time magazine, April 2009 Tuesday, June 15, 2010
  25. 25. Set up Google alerts for your name and company name. Consider other free and low-cost monitoring tools. Register for a Delicious account, which can help sort and organize blogs that mention your brand. Claim your Google profile if you haven’t already. Reserve your name on a wide range of social networks through Namechk.com. This protects your brand against the competition. Tuesday, June 15, 2010
  26. 26. Be selective about your social networks. Tuesday, June 15, 2010
  27. 27. Don’t spread yourself too thin. You can really hurt your brand by not updating your social profiles. Consider sticking to the Big 3: LinkedIn, Facebook, Twitter, along with industry networks. Be wary of programs that allow you to send one status update to post on all social media platforms. These are different audiences! Tuesday, June 15, 2010
  28. 28. Self-promotion in moderation. Tuesday, June 15, 2010
  29. 29. “The best way to build a strong personal brand is to promote other people, which creates goodwill and a connection, as well as distributing value based on what you have to offer: Your expertise. If you’re helping people 90% of the time, then people will be much more accepting of your self- promotional messages the other 10%.” – Dan Schawbel, author of “Me 2.0: Build a Powerful Brand to Achieve Career Success” Tuesday, June 15, 2010
  30. 30. Be consistent. Inconsistency leads to confusion. Tuesday, June 15, 2010
  31. 31. Present a unified “picture” across all social media channels – your website, your blog, your presentations, your business card, your Twitter profile, etc. Once you decide on your brand image, message and promise, stick with it through every interaction and communication. Tuesday, June 15, 2010
  32. 32. LinkedIn Tuesday, June 15, 2010
  33. 33. Create a custom URL – http://www.linkedin.com/in/yourfullname Be sure to use keywords found in your headline (the last job you had) throughout your profile. Recruiters use LinkedIn as a talent search engine, so keywords are crucial. Take advantage of the Applications, such as integrating your blog, showcasing your Slideshare presentations and displaying your portfolio. Tuesday, June 15, 2010
  34. 34. Build your network by importing your contacts. Also, make your email address public on your profile – allowing people to easily add you to their network. Use the Groups and Discussions feature to start and continue dialogue with your network. Use this as an opportunity to position your brand. You can use LinkedIn as your resume. Click on “PDF” on your profile. Tuesday, June 15, 2010
  35. 35. Facebook Tuesday, June 15, 2010
  36. 36. Unlike some of the other platforms, Facebook has a wide range of audiences. Decide how you want your brand reflected and who should be invited as a friend. Consider changing your settings to limit what select users see on your profile. Consider turning your “tagging” settings off so that others can’t post pictures of you without your permission. Tuesday, June 15, 2010
  37. 37. Twitter Tuesday, June 15, 2010
  38. 38. Be Real. Tuesday, June 15, 2010
  39. 39. Tuesday, June 15, 2010
  40. 40. Social media is transparent Tuesday, June 15, 2010
  41. 41. Social media is transparent People can tell when you’re fake. Tuesday, June 15, 2010
  42. 42. Post frequently and consistently. Tuesday, June 15, 2010
  43. 43. Tuesday, June 15, 2010
  44. 44. When you blog, tweet it, Facebook it, YouTube it. You name it. Tuesday, June 15, 2010
  45. 45. When you blog, tweet it, Facebook it, YouTube it. You name it. Beginning formula – Daily: 1 @reply, 1 retweet, 1 post/link/thought Tuesday, June 15, 2010
  46. 46. Be valuable. Tuesday, June 15, 2010
  47. 47. Tuesday, June 15, 2010
  48. 48. Think before you tweet or post. Tuesday, June 15, 2010
  49. 49. Think before you tweet or post. Sharing is caring – building valuable relationships. Tuesday, June 15, 2010
  50. 50. Think before you tweet or post. Sharing is caring – building valuable relationships. Pass on tips, advice, tricks of the trade, insight. Tuesday, June 15, 2010
  51. 51. Think before you tweet or post. Sharing is caring – building valuable relationships. Pass on tips, advice, tricks of the trade, insight. Ask yourself, will people be better off by reading/viewing this content Tuesday, June 15, 2010
  52. 52. Listen. Listen. And listen some more. Tuesday, June 15, 2010
  53. 53. Tuesday, June 15, 2010
  54. 54. Listening is the KEY to communicating and building conversation. Tuesday, June 15, 2010
  55. 55. Listening is the KEY to communicating and building conversation. Take the time to truly hear what others are saying. Tuesday, June 15, 2010
  56. 56. Listening is the KEY to communicating and building conversation. Take the time to truly hear what others are saying. Monitor the conversation. When people talk about you, know it immediately. Tuesday, June 15, 2010
  57. 57. Then Respond. Tuesday, June 15, 2010
  58. 58. Tuesday, June 15, 2010
  59. 59. Let people know they are being heard and that you value their opinion. Tuesday, June 15, 2010
  60. 60. Let people know they are being heard and that you value their opinion. Whether their comment is good or bad, respond. When you don’t respond, there can be no good from it. Tuesday, June 15, 2010
  61. 61. Let people know they are being heard and that you value their opinion. Whether their comment is good or bad, respond. When you don’t respond, there can be no good from it. Ditch “message control” theory. Embrace conversation and engagement. Tuesday, June 15, 2010
  62. 62. Think beyond your doors. Tuesday, June 15, 2010
  63. 63. Tuesday, June 15, 2010
  64. 64. Share. Retweet. Become part of the broader conversation. Tuesday, June 15, 2010
  65. 65. Share. Retweet. Become part of the broader conversation. If you’re a finance director for a nonprofit, take part in discussions about nonprofit financials. If you’re an accountant for a Fortune 500 company, discuss what other companies are doing. Tuesday, June 15, 2010
  66. 66. Integrate Your Tools. Tuesday, June 15, 2010
  67. 67. Tuesday, June 15, 2010
  68. 68. In the immediate future, you won’t find the content; the content will find you. Tuesday, June 15, 2010
  69. 69. In the immediate future, you won’t find the content; the content will find you. Use all your tools to get your message out. Tweet your blog posts. Facebook your new YouTube video. Tuesday, June 15, 2010
  70. 70. Engage. Engage. Engage. Tuesday, June 15, 2010
  71. 71. Tuesday, June 15, 2010
  72. 72. You will gain no followers, fans or blog readers if you don’t take part in the conversation. Tuesday, June 15, 2010
  73. 73. You will gain no followers, fans or blog readers if you don’t take part in the conversation. The ONLY way to be successful with this is to take the time to build relationships. Isn’t that how it is offline? Tuesday, June 15, 2010
  74. 74. Tobi Fairley Arkansas-based interior designer Tuesday, June 15, 2010
  75. 75. Google Search on Tobi Tuesday, June 15, 2010
  76. 76. Website http://tobifairley.com Tuesday, June 15, 2010
  77. 77. Blog http://tobifairley.com/blog Tuesday, June 15, 2010
  78. 78. Facebook Individual Profile Page Tuesday, June 15, 2010
  79. 79. Facebook Company Fan Page Tuesday, June 15, 2010
  80. 80. Twitter www.twitter.com/tobifairley Tuesday, June 15, 2010
  81. 81. LinkedIn www.linkedin.com/in/tobifairley Tuesday, June 15, 2010
  82. 82. Resources Tuesday, June 15, 2010
  83. 83. Mashable www.mashable.com Tuesday, June 15, 2010
  84. 84. Dan Schawbel www.personalbrandingblog.com Tuesday, June 15, 2010
  85. 85. Forrester Research “Groundswell” Blog http://blogs.forrester.com/groundswell Tuesday, June 15, 2010
  86. 86. HootSuite www.hootsuite.com Tuesday, June 15, 2010
  87. 87. TweetDeck http://tweetdeck.com/beta/ Tuesday, June 15, 2010
  88. 88. Tuesday, June 15, 2010
  89. 89. “It’s this simple. You are a brand. You are in charge of your brand. There is no one way to create the brand called You. Except this: Start today. Or else.” - “The Brand Called You,” Tom Peters, Fast Company Tuesday, June 15, 2010
  90. 90. Natalie Ghidotti, APR @ghidotti natalie@ghidotticommunications.com www.linkedin.com/in/natalieghidotti Tuesday, June 15, 2010

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