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5 Tips For Editing Web Content


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5 Tips For Editing Web Content in a university environment.

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5 Tips For Editing Web Content

  1. 1. 5 tips for editing web content Georgina Hibberd
  2. 2. 1. Know your audience and purpose <ul><li>What is the context of this piece? </li></ul><ul><li>Who is my audience? </li></ul><ul><li>What is this site trying to say? </li></ul>
  3. 3. 2. Be ruthless <ul><li>Aim to cut content by at least third </li></ul><ul><li>Don’t be precious </li></ul><ul><li>Respect the feelings of others but don’t let them get in the way of decent web content </li></ul>
  4. 4. 3. Use the return/enter key <ul><li>Always be thinking about how you can chunk the content </li></ul><ul><li>Too many paragraphs are never enough </li></ul>
  5. 5. 4. Be pedantic <ul><li>Not all rules can be broken </li></ul><ul><li>Pay attention to grammar and fix typos </li></ul><ul><li>Not knowing your ‘their’ from your ‘there’ is not a good look </li></ul>
  6. 6. 5. Give them more <ul><li>Add context </li></ul><ul><li>Don’t just talk about it, link to it </li></ul><ul><li>Remove URLs and use plain words in link labels </li></ul>
  7. 7. Example: <ul><li>The research activities of this group are </li></ul><ul><li>diverse. Some aspects of the team’s interest </li></ul><ul><li>investigate the inter-relationships amongst </li></ul><ul><li>physical disability, exercise capacity and </li></ul><ul><li>degree of handicap in cardiac and neurologic </li></ul><ul><li>populations. Another focus is upon exercise </li></ul><ul><li>training and functional rehabilitation utilising </li></ul><ul><li>assistive technologies. </li></ul>
  8. 8. <ul><li>The research activities of this group are </li></ul><ul><li>diverse. They include: </li></ul><ul><li>the relationships between physical disability, exercise capacity and degree of handicap in cardiac and neurologic populations </li></ul><ul><li>exercise training and functional rehabilitation using assistive technologies. </li></ul>
  9. 9. What I did: <ul><li>Removed ‘extra’ words </li></ul><ul><li>Simplified words </li></ul><ul><li>Broke it up into bullet points </li></ul>
  10. 10. What I didn’t do: <ul><li>Cut some terms that may have </li></ul><ul><li>otherwise been removed, due to the </li></ul><ul><li>content and audience of the text. </li></ul>