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Social media for events - Masterclass MPI Finland

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Contact me via http://www.Live-Online-Events.com or @GHeijkoop

Title: Social Media voor Events

Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events
Location: Hilton Strand, Helsinki, Finland
Date: 06 April 2017, 09:00 - 12:00

Description:
FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link).

Our goal is to teach you how to create FOMO for your events and fight the competition!
There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group.

Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events!

See http://www.mpifinland.org/social-media-and-hybrid-events.html

Published in: Business
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Social media for events - Masterclass MPI Finland

  1. 1. Social Media for Events Attracting new audiences, stimulate networking & re-purpose your content Gerrit Heijkoop | @GHeijkoop
  2. 2. What we saw last year...
  3. 3. Most popular social media services among young people in Finland in 2016
  4. 4. Where do you stand?
  5. 5. AgreeDisagree
  6. 6. I am doing pretty well on Social Media AgreeDisagree
  7. 7. I am doing pretty well on Social Media AgreeDisagree 1. Why do you stand where you are standing?
  8. 8. I am doing pretty well on Social Media AgreeDisagree
  9. 9. I am doing pretty well on Social Media AgreeDisagree 2. What does the world look like over here?
  10. 10. I am doing pretty well on Social Media AgreeDisagree
  11. 11. I am doing pretty well on Social Media AgreeDisagree 3. What do you need to get here?
  12. 12. How can I...?
  13. 13. disclaimers
  14. 14. What do you find most annoying on Social Media? #question
  15. 15. Your social media strategy …
  16. 16. Do not do unto others, what you don’t want others do unto you
  17. 17. Total Before: attracting new audiences 16 Before / during: stimulating better networking 13 After: re-purposing the content of the event 11 Before: Promotion / sell tickets / boost registrations 9 During: capturing the content of the meeting 9 During: letting people know they are missing something 7 During: web care / customer service 7 Before: audience analysis / compiling programme 4 Analytics 1 impact and reach as well as content analysis 1 Grand Total 78
  18. 18. mental model
  19. 19. Social media are a ‘virtual bar’
  20. 20. Social media are a ‘virtual Finnish bar’
  21. 21. Your own channel is the ‘table’
  22. 22. Your own channel is the ‘boat’
  23. 23. How can we attract NEW audiences?
  24. 24. Beware of the ‘Social Media Intern’!
  25. 25. How can we get attention in here?
  26. 26. How can we get attention in here?
  27. 27. Who is the first who can post 3 comments on Social Media? #challenge
  28. 28. How can we attract NEW audiences?
  29. 29. How can we attract NEW audiences?
  30. 30. condition
  31. 31. Who is your target audience? - age, gender, education, jobs - what makes them successfull? - what keeps them awake at night? #define
  32. 32. working model
  33. 33. Which organisations do you enjoy following on Social Media? #question
  34. 34. change … Stop talking to them …
  35. 35. change … Stop talking to them … … give them some- thing to talk about!
  36. 36. What does your audience want to talk ‘about’? #exercise
  37. 37. If you get my attention... be relevant!
  38. 38. Learn Love Laugh Location
  39. 39. Learn
  40. 40. wat
  41. 41. wat
  42. 42. Learn Love
  43. 43. Social ME-dia
  44. 44. Learn Love Laugh
  45. 45. Learn Love Laugh Location
  46. 46. Learn Love Laugh Location
  47. 47. Learn Love Laugh Location
  48. 48. Listening: You have one mouth and two ears; there is a reason for that!
  49. 49. wat
  50. 50. Learn Love Laugh Location
  51. 51. Create an update about today in one of the 5xL categories #exercise
  52. 52. hacks
  53. 53. How can stimulate better networking?
  54. 54. more hacks
  55. 55. How can re-purpose content of events?
  56. 56. What’s your plan?!
  57. 57. iMovie
  58. 58. Quik Free $0.00 iOS, Android
  59. 59. iMovie Meerkat PeriscopeQuik
  60. 60. iMovie FB Live Periscope etc.Quik
  61. 61. iMovie FB Live Periscope etc.Quik
  62. 62. iMovie FB Live Periscope etc.Quik
  63. 63. Nu concreet…
  64. 64. #reflection apply to your own situation
  65. 65. Gerrit Heijkoop Partner LiveOnlineEvents Social: @GHeijkoop Web: www.Live-Online-Events.com E-mail: Gerrit@Live-Online-Events.com

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