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The future number 1 marketing tool! Impacts and real added value? Best practices to achieve successful initiatives
LEVEL 1 :
Why use Social Media for events?
How to optimize your own network?
Influencing the message around your event in the social environment; use it in order to create value for your meetings and events. In one word: how to demystify new technologies and put them at your service for a much better ROI!
About Mr Gerrit Heijkoop
Gerrit Heijkoop MSc, Social Network Consultant for events & conferences at How Can I Be Social (HCIBS), Amsterdam, Netherlands
Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. Educated with a master’s degree in systems engineering and policy analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm. And then followed his passion for the events industry. This unique background allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events.
“Your network is your most powerful resource”, says Gerrit Heijkoop. “As an individual professional, as a specific meeting or event or as an organization. Social Media like Linkedin, Twitter and Facebook are strong tools to help you grow, monitor and harvest this resource”.
Gerrit has been a speaker on this topic at many conferences in the past 2 years, both in- and outside the meetings industry. He is involved in the international EventCamp community, boardmember of the Green Meetings Industry Council (GMIC) NL chapter and blogger at several Dutch websites for the events industry. He is co-founder of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”.
Since January 2012 he is executive partner of How Can I Be Social (HCIBS). HCIBS creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, strategy and creative design to generate more value, with less effort!
Social Inspiration: workshops, lectures, coaching
Social Scenario: strategy, concept, planning
Social Technology & Design: tools, apps, sites, screens
See http://How-Can-I-Be-Social.com for more info.