Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop
Session WE02: Analysis and evaluation of a hybrid event - (CMP)
Moderator(s): Gerrit Heijkoop, Executive Partner & Strategy Advisor
Panel: Jennifer Salsbury, Senior Director, International, China National Convention Center, China-P.R.
Noor Ahmad Hamid, Regional Director, ICCA Asia Pacific Regional Office, Malaysia
Vichaya Soonthornsaratoon, Director of the Meetings, Incentive & Convention Department, Thailand Convention & Exhibition Bureau, Thailand
Location: Yellow River Hall, Level 3, Shanghai Convention Center, China P.R.
Date: November 6th, 2013 | 10:30 - 12:30
Format: In-depth case study workshop + round table discussions
Audience: Primarily aimed at delegates without extensive expertise or experience in hybrid or virtual meetings
This year ICCA designed and ran a carefully designed two-hour Hybrid session at the RSMP in Amsterdam, with the assistance of specialists in this field, Gerrit Heijkoop, How Can I Be Social (HCIBS) and Gerdie Schreuders, LiveOnlineEvents BV. This session goes into great depth on all the different elements that are required to set up a successful session of this kind: specialised marketing, website design, social media, involvement of and engagement with offsite groups and individuals, incentives to join, session design, IT and AV requirements, and moderator and speaker briefings and behaviour. Such a hybrid event may look simple when you see it taking place on your computer, but it's actually surprisingly complex and has many opportunities to make disastrous mistakes. With input from the organisers and participants from both the live and virtual elements, this is the perfect introduction to anyone wanting to understand the most important general principles or needing practical advice to set and run their own hybrid events.