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Association perspective:
Creating the must-attend hybrid
annual event that stands out and
delivers real value for money
Photos, Feedback & Questions
Twitter: @GHeijkoop
Hashtag: #AssociationForum
Where do
you stand?
I have participated in an
event as an ‘online delegate’
AgreeDisagree
I will be involved in
hybrid events in the future
AgreeDisagree
I will be involved in
hybrid events in the future
AgreeDisagree
70%MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 responde...
I know all there is to
know about hybrid events
AgreeDisagree
I know all there is to
know about hybrid events
AgreeDisagree
1. Why are you standing where you are standing?
2. What woul...
why?
Mieke van Loenen
Director of events, ICCA
“In advance I was not sure
of what to expect, but there
was so much positive
ene...
Video link:
http://bit.ly/HybridExample
Christian Middelthon,
online participant FRESH14
“Was on my way for
skiing today, never got
out – still sitting here in
my...
Increase your reach & engagement
Target audience
Increase your reach & engagement
Target audience
Increase your reach & engagement
Live
delegates
Target audience
Online engaged
Increase your reach & engagement
Live
delegates
Target audience
Online engaged
Increase your reach & engagement
Live
delegates
Association Bidding
85 live delegates
605 o...
#exercise
What are the benefits
of a hybrid event?
Benefits are clear!
1. Increased reach
2. More engagement with your audience
3. Sponsor opportunities
4. Reduction of CO2 ...
how?
New roles in your team
New roles in your team
New roles in your team
New roles in your team
New roles in your team
New roles in your team
What is the best
moment to promote
online participation?
Promotion of a hybrid event
Promotion: reverse timeline!
Promotion: reverse timeline!
what?
#reflection
apply to your
own situation
Association perspective:
Creating the must-attend hybrid
annual event that stands out and
delivers real value for money
Before we go…
Save €4,99 on e-book:
Send an e-mail now to
gerrit@hcibs.com
you will receive link for a free download
Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @GHeijkoop #AssociationForum
Web: www.hcibs.com
E-mail: Gerrit@hcibs....
Association Perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money - ...
Association Perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money - ...
Association Perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money - ...
Association Perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money - ...
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Association Perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money - C&IT Association Forum London

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

Session at C&IT Association Event Planner Forum:
Association perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money

Speaker: Gerrit Heijkoop, Executive Partner How Can I Be Social (HCIBS)
Location: Grange City Hotel, London, United Kingdom
Date: 31 Mar 2014, 14:00 - 15:00 & 15:00 - 16:00

Description:
As competition intensifies and event revenues and attendance are declining, the more bells and whistles you can offer members, without blowing the budget, the better. This session will reveal the key ingredients of improving large-scale events year on year and generating excitement, enthusiasm and participation from old and new delegates, sponsors and exhibitors.
These include:
1. Adding extra fanfare to an annual event that builds on the established brand but differentiates it year on year
2. Creating online communities that interact with your brand before, during and after the event
3. Integrating a measurable virtual component that encourages participation with the wider delegation
4. Designing sponsorship and exhibitor packages that entice and excite new and repeat sponsors



Order a copy of the e-book right here:
https://gumroad.com/l/HCIBS

Better than a teenage kid at Social Media before your next event!

- the right attitude

- super hashtags

- like-able content

- simple checklists

Written for eventplanners, usefull for anyone interested in getting better at Social Media.

Published in: Business
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Association Perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money - C&IT Association Forum London

  1. 1. Association perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money
  2. 2. Photos, Feedback & Questions Twitter: @GHeijkoop Hashtag: #AssociationForum
  3. 3. Where do you stand?
  4. 4. I have participated in an event as an ‘online delegate’ AgreeDisagree
  5. 5. I will be involved in hybrid events in the future AgreeDisagree
  6. 6. I will be involved in hybrid events in the future AgreeDisagree 70%MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 respondents
  7. 7. I know all there is to know about hybrid events AgreeDisagree
  8. 8. I know all there is to know about hybrid events AgreeDisagree 1. Why are you standing where you are standing? 2. What would you need to move further to the right?
  9. 9. why?
  10. 10. Mieke van Loenen Director of events, ICCA “In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values ​​of our brand”
  11. 11. Video link: http://bit.ly/HybridExample
  12. 12. Christian Middelthon, online participant FRESH14 “Was on my way for skiing today, never got out – still sitting here in my ski clothes watching #FRESH14 online. Great conference!”
  13. 13. Increase your reach & engagement
  14. 14. Target audience Increase your reach & engagement
  15. 15. Target audience Increase your reach & engagement Live delegates
  16. 16. Target audience Online engaged Increase your reach & engagement Live delegates
  17. 17. Target audience Online engaged Increase your reach & engagement Live delegates Association Bidding 85 live delegates 605 online viewers from 75 countries FRESH Conference 165 live delegates 880 online viewers from 102 countries
  18. 18. #exercise What are the benefits of a hybrid event?
  19. 19. Benefits are clear! 1. Increased reach 2. More engagement with your audience 3. Sponsor opportunities 4. Reduction of CO2 & travelcosts 5. Massive amount of marketing content
  20. 20. how?
  21. 21. New roles in your team
  22. 22. New roles in your team
  23. 23. New roles in your team
  24. 24. New roles in your team
  25. 25. New roles in your team
  26. 26. New roles in your team
  27. 27. What is the best moment to promote online participation?
  28. 28. Promotion of a hybrid event
  29. 29. Promotion: reverse timeline!
  30. 30. Promotion: reverse timeline!
  31. 31. what?
  32. 32. #reflection apply to your own situation
  33. 33. Association perspective: Creating the must-attend hybrid annual event that stands out and delivers real value for money
  34. 34. Before we go…
  35. 35. Save €4,99 on e-book: Send an e-mail now to gerrit@hcibs.com you will receive link for a free download
  36. 36. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @GHeijkoop #AssociationForum Web: www.hcibs.com E-mail: Gerrit@hcibs.com

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