Amsterdam MICExperience 2014 - Smart use of Social Media during Events

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

Amsterdam MICExperience Workshop:
Spread the Word: How to Leverage the Use of Social Media During Events

Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: Hotel Casa400, Amsterdam, Netherlands
Date: 23 Jan 2014, 13:00 - 13:30

Description:
A picture says more than a thousand words. An interesting photo on Facebook is easily viewed by more than a thousand people. Now, how can you leverage this for your advantage? In this interactive session, explore how you can create opportunities during your event that your participants would love to share.

Learning Outcomes:
1. Define a simple checklist of things to organize during your events to engage participants on social media.
2. Examine creative ideas for leveraging social media at your next event.


Article related to session on HCIBS Blog:
Spread the word: how can Social Media increase the reach of my event?
Posted on April 24, 2013 by How Can I Be Social (HCIBS)

Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you.

Read more at:
http://how-can-i-be-social.com/spread-word-social-media-increase-reach-event/

Published in: Business, Technology
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Amsterdam MICExperience 2014 - Smart use of Social Media during Events

  1. 1. Spread the Word How to Leverage the Use of Social Media During Events
  2. 2. Twitter: @GHeijkoop Facebook: /HCIBS Photos, Feedback and Findings
  3. 3. story
  4. 4. 3.500 500 20
  5. 5. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes action
  6. 6. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes action
  7. 7. Where do you stand?
  8. 8. “I am doing pretty well on Social Media” Disagree Agree
  9. 9. “I am doing pretty 1. Why are you standing where you are standing? well on need to moveMedia” right? Social further to the 2. What would you Disagree Agree
  10. 10. a strategic choice
  11. 11. A Social Strategy … Customer Service Stakeholder Community Brand Exposure Professional Development
  12. 12. how
  13. 13. what
  14. 14. how
  15. 15. “Me and …?”
  16. 16. wait …
  17. 17. What are we doing?
  18. 18. Checklist for your next event 1.Facilitate: Icon, Backdrop & Action 2.Stimulate: Hostess, Hash-tag, Offline Reminder 3.Reward: Contest, VIP-treatment
  19. 19. #exercise What is your Mickey Mouse and your ‘castle’?
  20. 20. Before we go …
  21. 21. receive slides & e-book “The Ultimate Social Media Roadmap” gerrit@hcibs.com twitter: @gheijkoop #MICExperience
  22. 22. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS E-mail: Gerrit@hcibs.com
  23. 23. Spread the Word How to Leverage the Use of Social Media During Events

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