The Do’s & Don’ts of Social Media
Stop wasting time and start
making your delegates happy online!
Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Email: Gerrit@HCIBS.com
online networking
definition
Definition Social Media
Any communication
technology which
enables many-to-many
1. Flickr for photos
2. Youtube for videos
3. Slideshare for presentations & docs
4. Twitter for (un-)known contacts
5. Li...
1. Instagram for photos
2. Youtube for videos
3. Slideshare for presentations & docs
4. Twitter for (un-)known contacts
5....
1. Facebook for photos
2. Facebook for videos
3. Facebook for presentations & docs
4. Facebook for (un-)known contacts
5. ...
1. Google+ for photos?
2. Google+ for videos?
3. Google+ for presentations & docs?
4. Google+ for (un-)known contacts?
5. ...
you
Where do
you stand?
“I am doing pretty
well on Social Media”
Disagree

Agree
“I am doing pretty
1. Why are you standing where you are standing?
well onneed to move further to the right?
Social Media”...
why
Yes, your members are there …

of online adults use Social Media regularly
why
2005

2013
how
#exercise
What is the purpose
of your association?
For example: 1.
2.
3.
4.
5.
6.

Networking
Professional education
Resea...
#exercise
What activities
support the purpose
of your association?
What activities can you
support or virtualize with
online communication?
Registration: Social Login
Program Design: LinkedIn Group
Program Design: LinkedIn Group
Customer service:
Twitter Crew
Share knowledge: C.O.P.E. News
Create Once,
Publish Everywhere
content
Learn
Love
Laugh
Location
Flipped Classroom!
content
Learn
Love
Laugh
Location
Learn
Love
Laugh
Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
momentum
How to achieve a
critical mass for
online networks?
engagement
Why stay local, when you go global?

“Het online ontsluiten
van bijeenkomst leidt
tot minder deelnemers”
“In advance I was not sure
of what to expect, but there
was so much positive
energy!
It brought people closer
together, wh...
Compare the numbers
ICCA RSMP live

#ICCABidding online

• 152 delegates
• 37 countries
• 80 in session

•
•
•
•
•
•

604 ...
#reflection
apply to your
own situation
Before we go …
I am going to …
receive slides & e-book
“Social Media Checklist for Events”

gerrit@hcibs.com
twitter: @gheijkoop
Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Email: Gerrit@HCIBS.com
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht
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The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

Holland Association Symposium Lecture 3:
The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online!

Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands
Date: 29 Nov 2013, 10:45 - 11:45

Description:
Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing!

Article related to session in EIBTM Daily:
Build your community online, but make sure it has a purpose first

If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!).


Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance?
I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself.
Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing.

Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations?
Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control.

Read the full article in the EIBTM Daily or on the HCIBS Blog

Published in: Technology, Business
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The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht

  1. 1. The Do’s & Don’ts of Social Media Stop wasting time and start making your delegates happy online!
  2. 2. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS Email: Gerrit@HCIBS.com
  3. 3. online networking
  4. 4. definition
  5. 5. Definition Social Media Any communication technology which enables many-to-many
  6. 6. 1. Flickr for photos 2. Youtube for videos 3. Slideshare for presentations & docs 4. Twitter for (un-)known contacts 5. Linkedin for real contacts (!)
  7. 7. 1. Instagram for photos 2. Youtube for videos 3. Slideshare for presentations & docs 4. Twitter for (un-)known contacts 5. Linkedin for real contacts (!)
  8. 8. 1. Facebook for photos 2. Facebook for videos 3. Facebook for presentations & docs 4. Facebook for (un-)known contacts 5. Facebook for real contacts (?)
  9. 9. 1. Google+ for photos? 2. Google+ for videos? 3. Google+ for presentations & docs? 4. Google+ for (un-)known contacts? 5. Google+ for real contacts?
  10. 10. you
  11. 11. Where do you stand?
  12. 12. “I am doing pretty well on Social Media” Disagree Agree
  13. 13. “I am doing pretty 1. Why are you standing where you are standing? well onneed to move further to the right? Social Media” 2. What would you Disagree Agree
  14. 14. why
  15. 15. Yes, your members are there … of online adults use Social Media regularly
  16. 16. why
  17. 17. 2005 2013
  18. 18. how
  19. 19. #exercise What is the purpose of your association? For example: 1. 2. 3. 4. 5. 6. Networking Professional education Research & knowledge sharing (Political) advocay Combine buying power Licensing & quality control
  20. 20. #exercise What activities support the purpose of your association?
  21. 21. What activities can you support or virtualize with online communication?
  22. 22. Registration: Social Login
  23. 23. Program Design: LinkedIn Group
  24. 24. Program Design: LinkedIn Group
  25. 25. Customer service: Twitter Crew
  26. 26. Share knowledge: C.O.P.E. News Create Once, Publish Everywhere
  27. 27. content
  28. 28. Learn Love Laugh Location
  29. 29. Flipped Classroom! content
  30. 30. Learn Love Laugh Location
  31. 31. Learn Love Laugh Location How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  32. 32. momentum
  33. 33. How to achieve a critical mass for online networks?
  34. 34. engagement
  35. 35. Why stay local, when you go global? “Het online ontsluiten van bijeenkomst leidt tot minder deelnemers”
  36. 36. “In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values ​of our brand” Mieke van Loenen Director of events, ICCA
  37. 37. Compare the numbers ICCA RSMP live #ICCABidding online • 152 delegates • 37 countries • 80 in session • • • • • • 604 viewers 75 countries 171 users on chat 521 messages 42.210 reach via Twitter 12 high quality videos
  38. 38. #reflection apply to your own situation
  39. 39. Before we go …
  40. 40. I am going to …
  41. 41. receive slides & e-book “Social Media Checklist for Events” gerrit@hcibs.com twitter: @gheijkoop
  42. 42. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS Email: Gerrit@HCIBS.com

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