Watch the videos and compare and
contrast the content and
• What is the purpose of the video?
• You have 2 choices:
– To promote island and attract tourists (An
– What do they need to know to motivate them?
– To educate an audience about the island
– (A Documentary)
– What do they want to learn that will engage
• Local or overseas Audience?
• Knowledge of Audience?
• Interest: Locals will be attracted to the island
for different reasons to overseas visitors to
• Knowledge: How much the audience know
about the island will effect the information
• When you know the form (Advertisement or
Documentary) and who you will target it at
(Audience) the content (information; images,
audio, graphics) will become clear.
• Remember film has its own visual language
which must be considered no matter what the
form content or audience.
Information into Images
• What information must be communicated to
your audience to attract them or educate
• How do you turn this information into visual
• How do I present this information in a way
that the audience will engage with and
• Semiotics is the study of signs
• Semiotic suggests that we understand the
world through the way signs work together
• We gain understanding and value about that
information through the particular signs that
Structure and Syntax
• Once you have composed your individual
frame, you must consider the scale, angel and
camera movement you will use to enhance
the progression of the shots
• Then you must consider how you will
structure the sequence of shots to
communicate with your audience
• You can prepare this through the use of story
boards – story boards in film are more about
sequence than the individual frame
The Establishment Shot
• This is like the opening paragraph of an essay
that set the context of the information.
• It is usually a Long Shot (LS) or Extreme Long
Medium Shot &1/2 Body Shot
• These shots move us closer to the action and
focus our attention on the specific details of
the information we are communicating
• If we are using a ‘stand-up’ presenter they will
be introduced using this size of shot
Close Ups & Cutaways
• Close Ups bring the audience the fine detail or
elements that are in themselves to small for
• Cutaways are the shots that show secondary
elements of the action, usually in CU.
• Are you going to have a presenter(s)?
• What will be the personality of the
presenter(s) and the tone of their voice?
• Will you use ‘stand-up’ (SU) or voice over (VO)
or a mixture of both?
• Only use music that adds value to your work
• It should not distract from the information
being communicated to the audience and can
assist by engaging the audience.
• Music can be used to set the tempo of the
editing and presentation style
• Music can be used at a low level to add to the
narrative of the video
Montage vs. Narrative
• Will your video follow a narrative (e.g. a day at
Tung Ping Chau) or will it be a montage of
shots based around the theme of each of the