Comm201 powerpoint gregga

246 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
246
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Comm201 powerpoint gregga

  1. 1. Presidential CommunicationBy: Grant A. Gregga
  2. 2. What is it? Now Listen here..The Way Presidents convey messages to thepublic, the media, and Congress.
  3. 3. What is it?Have you ever thought of it like this? Different communication methods alter viewpoints and beliefs.
  4. 4. What is it?Ultimately, a shift in discourse changes thepolitical landscape based on the President’smessage.
  5. 5. Who Uses It?PRESIDENTS, of course.
  6. 6. Who Uses It?ALSO,Members of the White House Staff & Those who respond to media
  7. 7. So What?Presidential communication sets administrationpolicy and goals Remember this goal…
  8. 8. So What?Presidents can sway public opinion topolitically pressure Congress.
  9. 9. So What?Will establish Presidential authority in thelegislative process & Promote the symbolic power of the office
  10. 10. So What?Increased complexity between presidents,media, and the public.Media is detrimental topresidential agendas.
  11. 11. So What?Ultimately, the President’s communicationmethod influences discourse on vital topics.(I.E.- Healthcare, budgets, war)
  12. 12. So What?Political communication has a direct impact ondaily life.The President’s message may subconsciouslyaffect your viewpoint.
  13. 13. CriticismThere have been too few studies on presidents’ specific use of language as a tool. We want some mo’, we want some mo’!
  14. 14. CriticismTwo competing ideologies: TraditionalVS. Modern
  15. 15. Traditional PresidencyThe president must be a proficient orator tosway public opinionMust be BOLD in rhetoric and unwavering
  16. 16. Modern PresidencyThe president does not need to be rhetoricallyproficient. No legislative compromise. Policy aggression.
  17. 17. Further DisagreementSome say the president has full control over thepublic and media. WHAT DO YOU THINK? Others say this power is not as great as it once was (Cannot fully control public).
  18. 18. Presidential PersuasionNational Addresses: The President’s best method ofmobilizing public support.Media leaks and administration interviews can haveeffects as well.
  19. 19. Presidential PersuasionPriming- sets public agenda through increasednews coverage on certain topics. Friend or Foe?
  20. 20. Presidential PersuasionRhetoric- used to turn disadvantageous topicsto advantageous through language.
  21. 21. Presidential PersuasionUsing rhetoric lacking “definitional standard”.What is definitional Standard? …..
  22. 22. Definitional StandardThe commonly understood meaning and/orconnotation a word carries with it.
  23. 23. ConclusionSway public opinion. Communication- conscious or subconscious. Complex, ever-evolving relationship between the president, media, and the public.
  24. 24. Credithttp://www.flickr.com/photos/8180173@N06/1487266479/sizes/o/in/photostream/http://farm4.staticflickr.com/3160/2522363238_40f03ca190.jpghttp://farm4.staticflickr.com/3070/2719970005_cc665a698f.jpghttp://farm4.staticflickr.com/3472/3404561598_3b381e9e84.jpghttp://farm5.staticflickr.com/4138/4734545741_d8ce3fb338.jpghttp://farm4.staticflickr.com/3524/3853718947_409da6d63a.jpghttp://farm1.staticflickr.com/10/16555265_cbcf9a8321.jpghttp://farm8.staticflickr.com/7161/6758288423_cdcf9d5e1d.jpghttp://farm3.staticflickr.com/2084/2062065781_4c3228df1d.jpghttp://farm6.staticflickr.com/5219/5386861192_4e4631f36f.jpghttp://87billion.com/dubya.jpg

×