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Geri Gomes Sales & Marketing Portfolio

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IHG - Crowne Plaza Houston West Sales & Marketing Portfolio by Geri Gomes

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Geri Gomes Sales & Marketing Portfolio

  1. 1. GERI GOMESSALES & MARKETING PORTFOLIO JANUARY 2012
  2. 2. TABLE OF CONTENTS• SALES & MARKETING STRATEGIES• FOOD & BEVERAGE• VERTICAL MARKETING• REGIONAL INITIATIVES• IHG VISION & WHEEL INITIATIVES
  3. 3. SALES/MARKETING STRATEGIES• BOOKING BINGO PROMOTION• VIP BIRTHDAY CLUB• SEASONAL QUARTERLY NEWSLETTER• PRIORITY CLUB• ONLINE REVIEWS & SOCIAL MARKETING• CLIENT GIVEAWAYS• OPTIMIZED INDEPENDENT WEBSITE• SPRING CLIENT EVENT
  4. 4. BOOKING BINGO - 450+ Clients Participants in Spring & Fall Bingo games- Four (4) week campaign and players viewed; CP promotions for four (4) days during game week
  5. 5. BIRTHDAY CLUB - Acquired over 690 clientsbirth dates since February 2009
  6. 6. SEASONAL QUARTERLY NEWSLETTER- E-Blast newsletter to 2000 active members
  7. 7. CLIENT GIVEAWAY- Monitor Calendars: printed 2000 calendars for all clients, domestic and international travel agencies - CP Signature Cupcakes - Rent your Client’s Desk Space: CP Note Cubes
  8. 8. PRIORITY CLUB- PC Scratch Off Cards for new enrollments - Company of the Month - PC Perks $5 Off Voucher & PC In-house Charge Card- Priority Club Reception & Reminder Notes(five (5) additional enrollments every week) SCRATCH HERE
  9. 9. ONLINE REVIEW AWARENESS - Tripadvisor.com/yelp.com cards available in all areas of the hotelGoal: Move up ranking from 244 (May 2011) to TOP 25 by 12/31/11. Moved up 178 spots in 3 mos.
  10. 10. SOCIAL MARKETING- Facebook/Twitter/LinkedIn/YouTube/Tumblr - Google.com/lbc Coupons
  11. 11. OPTIMIZED INDEPENDENT WEBSITE - Easy navigation and Quick links to Request for Proposal, Email Offers, Specials & Packages, Social Media Sites and Tripadvisor - Updated with local/special area events quarterly- Complete with PDF links to restaurant, catering, and wedding menus, meeting room layouts, transportation schedules, and green initiatives
  12. 12. SPRING RECEPTION - March 24th - Promotions include: Crowne PlazaInvitational at Colonial, Priority Club, Meetings & Events, Crowne Plaza Brand, Wedding on Us 2011 Contest - 140 RSVP’s
  13. 13. VERTICAL MARKETING BTA’S CORPORATE, MEDICAL, TOUR, SMERFE SOCIAL EVENTS WEDDING CAMPAIGNS
  14. 14. BTA’S & CONSORTIAS- AMEX Banner Ads/E-NewslettEr/ihgagent.com TA Rate- Travel Agency rate from IHGagent.com bookings since launch
  15. 15. SEASONAL PROMOTIONS/IHG BUSINESS SOURCE - Meetings, Social Events, F&F Rate Promo
  16. 16. CORPORATE BROCHURES- Specific to company name/organization
  17. 17. SMERFE BROCHURES- Church Retreats, Government, Sports, Local Events & Tournaments
  18. 18. WEDDING BROCHURES - Specific Wedding Markets - Client Referral Reward Program- Vendor Referral Reward Program
  19. 19. WEDDING CAMPAIGNS- Wedding on Us 2011 Contest/Banner ad/Click2Houston/Social Media Houston & Katy Chamber of Commerce E Blast - 22 entries
  20. 20. FOOD & BEVERAGE• RESTAURANT, BAR & COFFEE SHOP LOGOS/EXTERIOR SIGN• F&B PROMOTIONS• MENU ENHANCEMENTS AND CLIENT VOUCHERS
  21. 21. OUTLET LOGOS - 4’ X 9’ EXTERIOR LIGHTBOXSIGN ON WEST SIDE OF BUILDING
  22. 22. FOOD & BEVERAGE SPECIALTIES- 22 X 28 Posters for each outlet
  23. 23. F&B PROMOTIONS- Enhance menus to include images and Guest Favorites - Restaurant menus available in cphoustonwest.com
  24. 24. MENU ENHANCEMENTSGraphic rich wedding and catering menus including our unique story, Award-Winning Chef Fredrick Brown. Catering, Wedding, and Quinceanera menus available on cphoustonwest.com
  25. 25. REGIONAL INITIATIVES/SUPPORT• IHG UPSCALE HOTELS - CROWNE PLAZA & HOTEL INDIGO HOUSTON / NEW ORLEANS / LAFAYETTE CO-OP• CROWNE PLAZA CROSS-SELL - HOUSTON & LONDON• STAYBRIDGE SUITES & CANDLEWOOD SUITES FLORIDA COLLECTION• Z OCEAN HOTEL SOUTH BEACH MIAMI
  26. 26. CROWNE PLAZA | HOTEL INDIGO CO-OP- MPI Directory 2-Page Ad | IHG Upscale Regional Brochure for CP & IND Hotels in Houston, New Orleans and Lafayette (Spearhead co-op schedule and planning fortravel agency visits in Houston, San Antonio, Dallas) | Connect Shuttle Sponsorship CP S. Central Video
  27. 27. CROWNE PLAZA CROSS-SELL - Cross-sell efforts between Crowne Plaza London Heathrow and Crowne Plaza Houston West to increase BP awareness - 2 flyers redeemed in July. 2011CROWNE PLAZA LONDON HEATHROW
  28. 28. STAYBRIDGE/CANDLEWOOD FLORIDA COLLECTION - Regional Brochure - IHG Bravo Award Recipient
  29. 29. Z OCEAN HOTEL SOUTH BEACH MIAMI- Vertical Banner, Guest Key Jacket Insert, Animated Banner Ads - IHG Bravo Award Recipient
  30. 30. IHG VISION & WHEEL INITIATIVES • BRAND HALLMARKS & I LOVE CP PROGRAM • GREAT HOTELS GUEST LOVE INITIATIVES
  31. 31. GREAT HOTELS GUESTS LOVE & BRAND HALLMARKS - Vertical Banners promotingCrowne Meeting Director and Sleep Advantage
  32. 32. I LOVE CP - GUEST EXPERIENCE CAMPAIGN - Vertical Banners & Posters - Buttons and Stickers
  33. 33. GUEST EXPERIENCE- Employee Mission Statement - Service Recovery
  34. 34. GUEST EXPERIENCE- Housekeeping Menu | Engineering Service Request - Do Not Disturb Note Card - Seasonal Welcome Turndown Service Card
  35. 35. HUMAN RESOURCES SUPPORT - Employee Cafeteria Motto- Wheel Announcement Board
  36. 36. HUMAN RESOURCES SUPPORT- Department Head Room to be Yourself Poster
  37. 37. GREAT HOTELS GUESTS LOVE - BEHIND THE SCENES TAKE 2YOUTUBE VIDEO - http://www.youtube.com/watch?v=Hp6nNcEVpHk
  38. 38. Room to be yoursel fGERI GOMESSALES & MARKETING PORTFOLIO JANUARY 2012

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