Directed by: Nick MooreProduced by: Tim Bevan, Eric Fellner, Diana Phillips Written by: Lucy Dahl
Release date: August 15th, 2008 (UK). Incorporation of Working Title’s ‘formula’:- Most of the film is set in England.- It has the typical Working Title conventions of romance and comedy.- Uses a familiar Working Title actor – Nick Frost – who starred in Shaun of the Dead (2004). Genres: coming-of-age, teen romantic drama, comedy. Working Title‟s first movie made exclusively for teenage girls which is based on the life and changes of an American girl adapting to British culture. Director, Nick Moore, has a reputation for editing romantic comedies. Wild Child was the first film he directed. No special effects were used – mostly realistic settings.
Wild Child is based on two different times during thescreenwriter‟s (Lucy Dahl) life. During her childhood she hadattended an English boarding school and once she became an adultand became the Mother of teenage daughters, she moved to LosAngeles. Lucy Dahl was fascinated by the resemblances of youngwomen across generations, and by how different her teenagedaughters‟ culture was compared to when she was a teenager. Lucy Dahl said “I wrote the screenplay based on my antics when Iwas at school. I did actually set my school on fire, and I wasexpelled. I did have a real Mrs. Kingsley [the headmistress], and shewas lovely.”
Filming Locations:- Balls Park, Hertford, Hertfordshire, England, UK.- Cobham Hall School, Cobham, Kent, England, UK.- Harrogate, North Yorkshire, England, UK.- Haworth, West Yorkshire, England, UK.- Los Angeles, California, USA.- Malibu, California, USA.- Robin Hood‟s Bay, North Yorkshire, England, UK. Scenes being filmed at Balls Park, Hertford included children from schools around the area to be extras in the film. A group of lacrosse players from Cranbrook Lacrosse Club and Oxford University Lacrosse took part as extras and several referees in the film too.
Alex Pettyfer and Emma RobertsNick Frost Natasha Richardson
1) At the Braehead Xscape in Glasgow - Scotland, Universal Pictures staged the Wild Child „Pink Premiere‟ on Wednesday 30th July, 2008 to celebrate the film‟s release. Emma Roberts and Alex Pettyfer, two of the main stars of the film, had attended.2) The only promotional poster used:
3) Official trailer: http://www.youtube.com/watch?v=PJdRt2OJUic4) Interviews and radio shows of the main characters/cast members onSTV (Scottish Television) were carried out.5) On „ABC Family‟, the movie„s American television premiere wasaired.6) A competition was held by Working Title for the chance for fivepeople to win Wild Child goody bags. Not many marketing methods were used (only the traditional marketing methods) which is why the film was a flop as they only made around the same amount of money ($21,972,336) that was spent on the film ($20,000,000). Also, there was no social-network marketing or any other internet-based marketing because the certificate of the film was 12A. Therefore, this age group were quite young so they wouldn‟t have a social-network account and may not use the internet much. Consequently, marketing the movie was limited due to the target audience only being centred around teenage girls. Internet-based marketing makes a huge difference in promoting a film as many people use it today, so if the film had a wider audience it could have been more successful.
Opening Weekend: £1,177,472 (UK) (17 August 2008) (359 Screens). The film was also released in Australia (5 screens), Norway (30 screens), and the Netherlands (46 screens) as well as in bigger markets, such as France, Russia, and Germany. Box office: $21,972,336 (budget was $20,000,000). In USA, it was released to DVD directly on November 17th, 2009. Wild Child was a flop – 42% rating at “Rotten Tomatoes” and The Sun Online gave the film 2 out of 5.
Technological Convergence: DVD. Cinema.Internet – LOVEFiLM.com (watch the movie online or rent themovie). Sky Movies (pay for the movie).