13th Girl Geek Dinner Greece


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Women and Social Networks, by Simone Brummelhuis, Founder of thenextwoman.com

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13th Girl Geek Dinner Greece

  1. 1. Entrepreneurial Women & Social Networks Simone Brummelhuis Founder The NextWomen
  2. 2. Old Social Networks Institute of Directors, Concert Evenings, Student Sorority, Art Shows, School Reunion, Chamber of Commerce Rotary Lions
  3. 3. New Social Networks <ul><li>LinkedIn, Twitter, ASmallWorld, </li></ul><ul><li>Xing, MSN Spaces, Girk Geek Dinner </li></ul><ul><li>Facebook, Schoolbank.nl, Ning, Xanga, Netlog, </li></ul><ul><li>Myspace.com, E-factor, Hi5, Flickr, </li></ul><ul><li>Plaxo, Pulse, Mindz, The Next Women, Bebo </li></ul><ul><li>Social, Business and Social/Business Networks </li></ul>
  4. 4. Social Media Landscape
  5. 5. Online to Offline <ul><li>Meetups </li></ul><ul><li>Twestival </li></ul><ul><li>Drinktank </li></ul><ul><li>Social Strategy Talk </li></ul><ul><li>Kitchen Dinner Series </li></ul><ul><li>Girl Geek Dinners </li></ul>
  6. 6. You know, I know, you know Paul Arden said: ‘ It’s not what you know, it’s who you know’
  7. 7. Women & Social Networks <ul><li>3/4 of women are reluctant to use online social networks for professional purposes </li></ul><ul><li>Women prefer to keep their online networks for friends and family only. </li></ul><ul><li>Where are the people </li></ul><ul><li>you want to know </li></ul><ul><li>and why and how do you </li></ul><ul><li>get to know them? </li></ul>
  8. 8. Why Connect Professionally?
  9. 9. Not yet convinced? <ul><li>80% of companies use Linkedin as primary source to find employees </li></ul><ul><li>25% of search results for top20 brands are linked to USG content </li></ul><ul><li>78% trust online peer recommendations </li></ul><ul><li>Follow: 25 Influential Business Women in San Francisco/Silicon Valley on Twitter </li></ul><ul><li>Early adopters: Zappos, CEO Tommy Hsiesh, Huddle (Preffered supplier for Linkedin), Barack Obama, Dell, Comcast </li></ul><ul><li>And…. 1 out of 8 couples married in 1 year met via social media </li></ul>
  10. 10. How are Women Connected Professionally? <ul><li>Business Networks? </li></ul><ul><li>Women in Business on Ning, Facebook, Twitter, Linkedin, Meetup, SlideShare </li></ul><ul><li>Entrepreneurial Women Networks </li></ul><ul><li>TheNextWomen, Women 2.0., Horsesmouth, LadieswhoLaunch, Girlsin Tech, Shesconnected.com, Partnerup.com, Sprouter, GirlsGeeks </li></ul><ul><li>Geek Women Networks </li></ul>
  11. 11. To do Business = To Network? <ul><li>Many more relationships, communications, time, money, required to meet and connect with the people you want to know. </li></ul><ul><li>Keep your business running, to develop professionally = networking? </li></ul><ul><li>TO DO: DESIGN A SOCIAL MEDIA STRATEGY </li></ul>
  12. 12. Myth of Social Media <ul><li>Its Free </li></ul><ul><li>Its Easy </li></ul><ul><li>There are no Rules </li></ul><ul><li>Great Content is Everything </li></ul><ul><li>You cannot Build Relationships Online </li></ul><ul><li>The more Friends, the Better </li></ul><ul><li>Social Media won’t Last </li></ul><ul><li>It replaces Traditional Marketing </li></ul>
  13. 13. Barriers to Joining New Social Networks <ul><li>Time </li></ul><ul><li>Social Attitude </li></ul><ul><li>Reputation Damage </li></ul><ul><li>No Brand, What is your Personal and Business Brand? </li></ul><ul><li>No Message </li></ul><ul><li>Social Ban in Companies (54% CIOs do not allow social networks) </li></ul>
  14. 14. And more Barriers to overcome <ul><li>Doubt on Effectiveness </li></ul><ul><li>No Pro’s, Only Con’s </li></ul><ul><li>Lack of Knowledge and Capability in Companies </li></ul><ul><li>Worry about Return on Investment </li></ul><ul><li>Concern about Losing Control of Message </li></ul><ul><li>No Relevance to Stake Groups involved in Social media </li></ul><ul><li>BECOME an ADVOCATE.. </li></ul>
  15. 15. The NextWomen Connections <ul><li>A Business Magazine & Community aimed at Female Business Heroes </li></ul><ul><li>Old Social Networks </li></ul><ul><li>AVSV, Hockeyclub, Rachel Ruys Cirkel </li></ul><ul><li>New Social Networks </li></ul><ul><li>LinkedIn, Twitter, Meetup, Facebook </li></ul><ul><li>Online/Offline </li></ul><ul><li>Funding & Pitching Events, Kitchen Dinners, Meetup </li></ul>
  16. 16. The NextWomen Reach <ul><li>Currently a direct community of 10,000 women who are leading, founding and investing in online companies and indirect reaching 100,000 women. </li></ul><ul><li>Community built up through website, newsletter, social media, media partnerships </li></ul><ul><li>A potential untapped market of: </li></ul><ul><ul><li>UK – 1 million female entrepreneurs with 90k female led start-ups in 2008 </li></ul></ul><ul><ul><li>The Netherlands – 35k female led start-ups in a year </li></ul></ul><ul><ul><li>USA – 20 million female founders </li></ul></ul><ul><ul><li>Europe-wide female entrepreneurs </li></ul></ul>
  17. 17. The NextWomen’s Landscape
  18. 18. Homepage TheNextWomen.com
  19. 19. New Social Networks TNW <ul><li>3000 Followers on Twitter </li></ul><ul><li>200Members – Amsterdam Meetup </li></ul><ul><li>200 Members – London Meetup </li></ul><ul><li>50 Members - Belgium Meetup </li></ul><ul><li>600 Members on LinkedIn </li></ul>
  20. 20. Thanks www.thenextwomen.com Simone@ thenextwomen Twitter: @thenextwomen Join The NextWomen on Linkedin, The NextWomen group in Amsterdam, London, Antwerp etc.