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Introducing Sauna - Decisioning and response platform from Snowplow


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Presented at Snowplow Berlin Meetup, November 2016

Published in: Data & Analytics
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Introducing Sauna - Decisioning and response platform from Snowplow

  1. 1. Introducing Sauna, a decisioning and response platform from Snowplow • Snowplow lets you track and capture events across all your different channels, in granular detail, in a data warehouse, so you can build intelligence on that data • Because you have your own event-level data in your own data warehouse, you can then plug in any analytics tool to build insight and intelligence on that data • Once you build intelligence on that granular data, you’ll want to act on it • This means pushing the output of that intelligence to platforms and channels that you engage with your users through, e.g. pushing “user A belongs to segment S” into Salesforce and into MailChimp
  2. 2. Sauna lets you turn your customer insights into actions in different marketing channels
  3. 3. At launch Sauna supports Optimizely and SendGrid, with more integrations on the way Launch integrations Coming soon Roadmap Sauna Realtime
  4. 4. The open-source architecture has been designed to make it easy to add extra integrations
  5. 5. • Sauna is an open-source (Apache 2.0 License) project: • Let us know which integrations you’d like us to add next! • And sign up to our newsletter to keep up to date with our roadmap: Give Sauna a try