1.
Gianluca Fiorelli
SEO e Inbound Marketing
www.iloveseo.net
@gfiorelli1
Associate

2.
Instead
of
paying
for
interrump2ng
our
Audience
(o
for
links),
we
should
create
content
our
Audience
will
agree
to
pay
for,
and
offer
it
for
free.

3.
Offering
our
Audience
what
it
wants
contextually
to
is
Internet
Experience,
making
of
our
Brand
a
trusted
reference
in
our
niche

4.
A
thought
leader
is
an
individual
or
a
firm
that
significantly
profits
from
recognized
as
such.
Forbes

5.
Analy2cs
Social

6.
hFp://followerwonk.com
-­‐
hFp://itseo.org/ZfuoGE

7.
“There
is
your
audience.
There
is
the
language.
There
are
the
words
that
they
use.”
Eugene
Schwartz

8.
NOW!
Turn
your
mind
into
a
Mental
Magnet.
From
4
pack
a
day
to
ZERO,
in
4
hours
And
he
hasn’t
touched
a
cigare7e
in
6
years!
Overcome
the
body
chemical
that
keeps
you
fat!
Feels
20
years
younger,
live
20
years
longer.

9.
Analy2cs
Content
Social

10.
hFp://itseo.org/freshexpl
-­‐
hFp://freshwebexplorer.seomoz.org/

11.
Email
Mrkt
Etc
etc
Infographics
Content
Charts
&
Q&A
Data
Visualiza2on
Video
Widgets
Research
&
White
Papers

12.
Analy2cs
SEO
Social
Content

13.
hFp://www.slideshare.net/jcolman/why-­‐ourcontentsucks

14.
http://www.slideshare.net/justinrbriggs/technical-hacks-for-content-marketing

15.
Audience
Crea2on
Launch
of
Standards
“Liquid”
Content
Crea2on

16.
http://itseo.org/VRmcwn - http://itseo.org/WzwP8t

17.
http://fpdenim.freepeople.com/

18.
http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/

19.
http://www.wateruseitwisely.com/100-ways-to-conserve/index.php

20.
http://ubersuggest.org

21.
http://www.toiletmap.gov.au/

22.
http://www.visitnorway.com/

23.
https://www.airbnb.it

24.
http://www.youtube.com/user/Airbnb

25.
Why
my
Brand?
How
expressing
the
value
of
my
Brand?
What
tac2cs
to
use
to
explicitate
the
How
of
my
Brand?
http://itseo.org/n0NBrk

26.
Analy2cs
SEO
Social
Content

27.
Gianluca Fiorelli
SEO e Inbound Marketing
www.iloveseo.net
@gfiorelli1
Associate