From SEO to Inbound (and return)

Gianluca Fiorelli
Gianluca FiorelliSenior SEO and Inbound Marketing Consultant at ILoveSEO.net
Gianluca Fiorelli
SEO e Inbound Marketing
www.iloveseo.net
@gfiorelli1
           Associate
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
Instead	
  of	
  paying	
  for	
  interrump2ng	
  our	
  
Audience	
  (o	
  for	
  links),	
  we	
  should	
  create	
  content	
  
our	
  Audience	
  will	
  agree	
  to	
  pay	
  for,	
  and	
  offer	
  it	
  
for	
  free.	
  	
  
Offering	
  our	
  Audience	
  what	
  it	
  wants	
  
contextually	
  to	
  is	
  Internet	
  Experience,	
  making	
  of	
  
our	
  Brand	
  a	
  trusted	
  reference	
  in	
  our	
  niche	
  
From SEO to Inbound (and return)
A	
  thought	
  leader	
  is	
  an	
  individual	
  or	
  a	
  firm	
  that	
  
significantly	
  profits	
  from	
  recognized	
  as	
  such.	
  
                                                                    Forbes	
  	
  
Analy2cs	
     Social	
  
hFp://followerwonk.com	
  -­‐	
  hFp://itseo.org/ZfuoGE	
  	
  
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
“There	
  is	
  your	
  audience.	
  There	
  
is	
  the	
  language.	
  There	
  are	
  the	
  
words	
  that	
  they	
  use.”	
  	
  
                         Eugene	
  Schwartz	
  	
  
NOW!	
  Turn	
  your	
  mind	
  
                                  into	
  a	
  Mental	
  Magnet.	
  
                                  From	
  4	
  pack	
  a	
  day	
  to	
  
                                  ZERO,	
  in	
  4	
  hours	
  
                                  And	
  he	
  hasn’t	
  touched	
  a	
  
                                  cigare7e	
  in	
  6	
  years!	
  
Overcome	
  the	
  body	
  chemical	
  that	
  keeps	
  you	
  fat!	
  
Feels	
  20	
  years	
  younger,	
  live	
  20	
  years	
  longer.	
  
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
Analy2cs	
  



Content	
       Social	
  
From SEO to Inbound (and return)
hFp://itseo.org/freshexpl	
  -­‐	
  hFp://freshwebexplorer.seomoz.org/	
  	
  
Email	
  Mrkt	
  

          Etc	
  etc	
                           Infographics	
  




                           Content	
  
                                                           Charts	
  &	
  
Q&A	
                                                        Data	
  
                                                         Visualiza2on	
  




          Video	
                                  Widgets	
  
                             Research	
  &	
  
                               White	
  
                               Papers	
  
From SEO to Inbound (and return)
Analy2cs	
  



SEO	
                    Social	
  



          Content	
  
From SEO to Inbound (and return)
hFp://www.slideshare.net/jcolman/why-­‐ourcontentsucks	
  	
  
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
http://www.slideshare.net/justinrbriggs/technical-hacks-for-content-marketing
From SEO to Inbound (and return)
Audience	
  




                             Crea2on	
  
Launch	
                        of	
  
                            Standards	
  



             “Liquid”	
  
             Content	
  
             Crea2on	
  
From SEO to Inbound (and return)
http://itseo.org/VRmcwn - http://itseo.org/WzwP8t
http://fpdenim.freepeople.com/
http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/
http://www.wateruseitwisely.com/100-ways-to-conserve/index.php
http://ubersuggest.org
http://www.toiletmap.gov.au/
http://www.visitnorway.com/
https://www.airbnb.it
http://www.youtube.com/user/Airbnb
Why	
  my	
  Brand?	
  


                          How	
  expressing	
  the	
  value	
  of	
  my	
  
                                        Brand?	
  

                          What	
  tac2cs	
  to	
  use	
  to	
  explicitate	
  
                              the	
  How	
  of	
  my	
  Brand?	
  




http://itseo.org/n0NBrk
Analy2cs	
  



SEO	
                    Social	
  



          Content	
  
Gianluca Fiorelli
SEO e Inbound Marketing
www.iloveseo.net
@gfiorelli1
           Associate
1 of 71

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From SEO to Inbound (and return)