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From SEO to Inbound (and return)

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From SEO to Inbound (and return)

  1. 1. Gianluca Fiorelli SEO e Inbound Marketing www.iloveseo.net @gfiorelli1 Associate
  2. 2. Instead  of  paying  for  interrump2ng  our   Audience  (o  for  links),  we  should  create  content   our  Audience  will  agree  to  pay  for,  and  offer  it   for  free.    
  3. 3. Offering  our  Audience  what  it  wants   contextually  to  is  Internet  Experience,  making  of   our  Brand  a  trusted  reference  in  our  niche  
  4. 4. A  thought  leader  is  an  individual  or  a  firm  that   significantly  profits  from  recognized  as  such.   Forbes    
  5. 5. Analy2cs   Social  
  6. 6. hFp://followerwonk.com  -­‐  hFp://itseo.org/ZfuoGE    
  7. 7. “There  is  your  audience.  There   is  the  language.  There  are  the   words  that  they  use.”     Eugene  Schwartz    
  8. 8. NOW!  Turn  your  mind   into  a  Mental  Magnet.   From  4  pack  a  day  to   ZERO,  in  4  hours   And  he  hasn’t  touched  a   cigare7e  in  6  years!   Overcome  the  body  chemical  that  keeps  you  fat!   Feels  20  years  younger,  live  20  years  longer.  
  9. 9. Analy2cs   Content   Social  
  10. 10. hFp://itseo.org/freshexpl  -­‐  hFp://freshwebexplorer.seomoz.org/    
  11. 11. Email  Mrkt   Etc  etc   Infographics   Content   Charts  &   Q&A   Data   Visualiza2on   Video   Widgets   Research  &   White   Papers  
  12. 12. Analy2cs   SEO   Social   Content  
  13. 13. hFp://www.slideshare.net/jcolman/why-­‐ourcontentsucks    
  14. 14. http://www.slideshare.net/justinrbriggs/technical-hacks-for-content-marketing
  15. 15. Audience   Crea2on   Launch   of   Standards   “Liquid”   Content   Crea2on  
  16. 16. http://itseo.org/VRmcwn - http://itseo.org/WzwP8t
  17. 17. http://fpdenim.freepeople.com/
  18. 18. http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/
  19. 19. http://www.wateruseitwisely.com/100-ways-to-conserve/index.php
  20. 20. http://ubersuggest.org
  21. 21. http://www.toiletmap.gov.au/
  22. 22. http://www.visitnorway.com/
  23. 23. https://www.airbnb.it
  24. 24. http://www.youtube.com/user/Airbnb
  25. 25. Why  my  Brand?   How  expressing  the  value  of  my   Brand?   What  tac2cs  to  use  to  explicitate   the  How  of  my  Brand?   http://itseo.org/n0NBrk
  26. 26. Analy2cs   SEO   Social   Content  
  27. 27. Gianluca Fiorelli SEO e Inbound Marketing www.iloveseo.net @gfiorelli1 Associate

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