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Content e SEO
ricette per avere un sito sano a base di links e social
mentions.
Gianluca Fiorelli
SEO e Inbound Marketing
...
Davvero il
contenuto è il Re?
Il successo di siti come
https://www.mint.com/
O come questo
http://icanhascheezburger.com
O come quest’altro
http://www.oyster.com/
Sembrano confermarlo
Content is King
Allora perché
esistono siti come
questo?
Avviso: per pudore e per non offendere gli occhi degli spettatori non si offre il link a questo sito
Siti come quello portano a questo
Article Marketing: Mostly A Scam – SEOmoz: http://itseo.org/oyPJaK
(magari fatto con un tool così…)
Che conduce
a questo
Google Search: http://itseo.org/zKm9BT
O questo
Lo stato delle cose: le directories italiane: http://itseo.org/zdTvLX
Perché vogliamo essere come
Sisifo?
Matt Cutts: Google Update To Target Overly SEO’ed WebsitesIn the Up Coming Weeks:
bit....
(lo so che cosa state pensando)
UGC
Pictured: A World at 7 Billion (NYTimes): http://itseo.org/wLWt7a
719 links
da 44 root
domains
UGC
Bedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j
6.027 links
da 372
domini
“Codice” (Code is Content – Dhamesh Shah)
Bedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j
4.217 li...
Infografiche
The Future According to Films: http://itseo.org/zgNcLq
Avoid Ordinary Infographics with These 7 Steps (Bluegl...
Infografiche interattive
Interactive Music Map (Blog di Thomson.co.uk): http://itseo.org/zv1m03
1.160 Links da
316 domini
...
Infografiche interattive
Calendario Mondiali 2010 (quotidiano Marca): http://itseo.org/ySmGjs
3.502 Links da
951 domini
21...
Infografiche interattive
You vs. John Paulson (mercato Forex): http://itseo.org/zLKiVa
Maggiori informazioni in questo pos...
Data visualization
Visualizing Friendships (Facebook): http://itseo.org/xUZCvh
2.527 Links da
352 domini
2864 Mi piace
298...
Data visualization
See something or say something: http://itseo.org/wAizFj
435 Links da 124
domini
94K+ views in
Flickr
Data visualization
Hans Rosling's 200 Countries, 200 Years, 4 Minutes (YouTube – BBC): http://itseo.org/xeFfBn
3694 Links ...
Video
Games of Throne Violin Cover (YouTube): http://itseo.org/r0e8Ph
231 Links da 97 domini
2Mio views e 40K+ likes
4K+ c...
Many Eyes
Many Eyes: http://itseo.org/yR3Gg1
Wordle – Tagxedo - Tagul
http://www.wordle.net/ - http://www.tagxedo.com/ - http://tagul.com/
The Opte Project
The Opte Project: http://itseo.org/xhrwed
Map Connection con Great Circles
How to map connections with great circles: http://itseo.org/yJJQGU
Infogr.am
http://infogr.am
Dipity Timelines (freemium)
http://www.dipity.com/
Quipoll
http://quipol.com/
Storybird
http://storybird.com/
Storify
http://storify.com/
Best Free Tool
Open Data
Google Public Data: http://itseo.org/xjjX7F - World Goverment Data: http://itseo.org/ySjfmz - Many
Eyes: http://...
Altre fonti di dati ($$$)
Factual: http://www.factual.com/
Factual > Topics: http://itseo.org/zrw1oW
Altre fonti di dati ($$$)
SimpleGeo: https://simplegeo.com/
Esempi di apps create con
SimpleGeo
Project Noah
localmind
pos...
Altre fonti di dati ($$$)
http://polymaps.org/
Linked Data
Cosa sono i Lineked Data e quali sono le tecnologie su cui si basano: http://itseo.org/Agwj2q e
http://itseo.o...
Linked Data – l’esempio di Ad.ly
Vi consiglio davvero di andare a leggere questo post: http://itseo.org/AccmSS
Vi consiglio davvero di andare a leggere questo post: http://itseo.org/AccmSS
Vi consiglio davvero di andare a leggere questo post: http://itseo.org/AccmSS
Fonti Linked Data
Linking Open Data Cloud: http://itseo.org/xdI7GC
Altra centrale di fonti > Kasabi: http://kasabi.com/ (f...
Non avete trovato nulla?
Allora andiamo di API
http://www.programmableweb.com
API Directory: http://itseo.org/A14pHF
O di scraper
OutWit: http://itseo.org/vxqMqx - Scraper per Chrome: http://itseo.org/wi9krr - Guida importXML di
Distilled:...
Il problema delle fonti
Gli esperti sono a portata di tweet
http://www.followerwonk.com/
Content Curation
Prossimamente su SEOmoz sarà pubblicato un mio post che parla di Curation Content e SEO
Filtriamo le fonti con Yahoo Pipes
http://pipes.yahoo.com/pipes/
Filtriamo le fonti con Yahoo Pipes
Altri esempi li trovate qui: http://itseo.org/xRQj7q
E se Twitter non ci serve?
Google
http://www.google.com/patents - http://scholar.google.com/ - http://www.google.com/blogsearch
Offline > Online
Omnipage Professional: http://itseo.org/x7S2V8
Offline > Online
Parlo di questo idea qui: http://itseo.org/zJUMhs
Adesso non abbiamo più scuse
Ricordate questa domanda?
Davvero il
contenuto è il Re?
Risposta
NO!
L’UTENTE È IL
SOLO RE
WHY someone (WHO) is searching
Per sapere di più sul concetto di Golden Circle vedere questo: http://itseo.org/n0NBrk
La m...
Introducing the Conversation Prism (Brian Solis): http://itseo.org/tMCrpv
La risposta è nelle conversazioni
www.socialmention.com – www.topsy.com – www.trackur.com – www.comscore.com –
www.quantcast.com – www.compete.com . Bonus: ...
Per maggiori informazioni vedere questo Slideshare di Vanessa Fox:
http://itseo.org/tahTbi o questo post: http://itseo.org...
Tweets di Giorgio Taverniti selezionati dentro un frame temporale e visualizzati con
wordle.net
Apprendiamo come parlano l...
Classifichiamo le keywords
E cominciamo a creare contenuti sulla base delle Persone
elaborate dall’ascolto delle conversaz...
Esiste un metodo per
conoscere esattamente chi
ci visita e quale keyword ha
usato.
Non sarebbe male
conoscere questi dati
Per ovvi problemi di privacy,
possiamo criptare i nomi con
funzioni MD5, o far sì c...
Integrare Open Graph nel sito
Sempre utilizzare fb:admin y fb:app_id
Servirsi del Mi Piace per raccogliere dati
demografic...
Non male, no?
Tutti i dettagli tecnici li trovate in questo post di Mike: http://itseo.org/raADiy
Però questo da solo non è sufficiente
...
Content e SEO
ricette per avere un sito sano a base di links e social
mentions.
Gianluca Fiorelli
SEO e Inbound Marketing
...
Be wizard 2012 - content - seo - links - gianluca fiorelli
Be wizard 2012 - content - seo - links - gianluca fiorelli
Be wizard 2012 - content - seo - links - gianluca fiorelli
Be wizard 2012 - content - seo - links - gianluca fiorelli
Be wizard 2012 - content - seo - links - gianluca fiorelli
Be wizard 2012 - content - seo - links - gianluca fiorelli
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Be wizard 2012 - content - seo - links - gianluca fiorelli

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Be wizard 2012 - content - seo - links - gianluca fiorelli

  1. 1. Content e SEO ricette per avere un sito sano a base di links e social mentions. Gianluca Fiorelli SEO e Inbound Marketing www.iloveseo.net/it/ @gfiorelli1 Associate
  2. 2. Davvero il contenuto è il Re?
  3. 3. Il successo di siti come https://www.mint.com/
  4. 4. O come questo http://icanhascheezburger.com
  5. 5. O come quest’altro http://www.oyster.com/
  6. 6. Sembrano confermarlo Content is King
  7. 7. Allora perché esistono siti come questo?
  8. 8. Avviso: per pudore e per non offendere gli occhi degli spettatori non si offre il link a questo sito
  9. 9. Siti come quello portano a questo Article Marketing: Mostly A Scam – SEOmoz: http://itseo.org/oyPJaK
  10. 10. (magari fatto con un tool così…)
  11. 11. Che conduce a questo Google Search: http://itseo.org/zKm9BT
  12. 12. O questo Lo stato delle cose: le directories italiane: http://itseo.org/zdTvLX
  13. 13. Perché vogliamo essere come Sisifo? Matt Cutts: Google Update To Target Overly SEO’ed WebsitesIn the Up Coming Weeks: bit.ly/zpU1c6
  14. 14. (lo so che cosa state pensando)
  15. 15. UGC Pictured: A World at 7 Billion (NYTimes): http://itseo.org/wLWt7a 719 links da 44 root domains
  16. 16. UGC Bedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j 6.027 links da 372 domini
  17. 17. “Codice” (Code is Content – Dhamesh Shah) Bedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j 4.217 links da 728 domini
  18. 18. Infografiche The Future According to Films: http://itseo.org/zgNcLq Avoid Ordinary Infographics with These 7 Steps (Blueglass): http://itseo.org/wQfEat Links da 72 domini 498 Mi piace 184 Tweets 141 reazioni in Tumblr Visto 52.511 volte in Visual.ly
  19. 19. Infografiche interattive Interactive Music Map (Blog di Thomson.co.uk): http://itseo.org/zv1m03 1.160 Links da 316 domini 25.000+ Mi piace 7.105 Tweets
  20. 20. Infografiche interattive Calendario Mondiali 2010 (quotidiano Marca): http://itseo.org/ySmGjs 3.502 Links da 951 domini 218K Mi piace 19K Tweets
  21. 21. Infografiche interattive You vs. John Paulson (mercato Forex): http://itseo.org/zLKiVa Maggiori informazioni in questo post: http://itseo.org/nNKEVy 1.184 Links da 292 domini 1K Mi piace 697 Tweets
  22. 22. Data visualization Visualizing Friendships (Facebook): http://itseo.org/xUZCvh 2.527 Links da 352 domini 2864 Mi piace 298 condivisioni
  23. 23. Data visualization See something or say something: http://itseo.org/wAizFj 435 Links da 124 domini 94K+ views in Flickr
  24. 24. Data visualization Hans Rosling's 200 Countries, 200 Years, 4 Minutes (YouTube – BBC): http://itseo.org/xeFfBn 3694 Links da 750 domini 5Mio+ views e 16K+ likes in YouTube
  25. 25. Video Games of Throne Violin Cover (YouTube): http://itseo.org/r0e8Ph 231 Links da 97 domini 2Mio views e 40K+ likes 4K+ comments & 20K+ comments in YouTube
  26. 26. Many Eyes Many Eyes: http://itseo.org/yR3Gg1
  27. 27. Wordle – Tagxedo - Tagul http://www.wordle.net/ - http://www.tagxedo.com/ - http://tagul.com/
  28. 28. The Opte Project The Opte Project: http://itseo.org/xhrwed
  29. 29. Map Connection con Great Circles How to map connections with great circles: http://itseo.org/yJJQGU
  30. 30. Infogr.am http://infogr.am
  31. 31. Dipity Timelines (freemium) http://www.dipity.com/
  32. 32. Quipoll http://quipol.com/
  33. 33. Storybird http://storybird.com/
  34. 34. Storify http://storify.com/
  35. 35. Best Free Tool
  36. 36. Open Data Google Public Data: http://itseo.org/xjjX7F - World Goverment Data: http://itseo.org/ySjfmz - Many Eyes: http://itseo.org/wCv2fn - Spaghetti Open Data: http://itseo.org/w6jf6r - Dati.gov.it: http://itseo.org/yZh41w - Linked Open Data Italia: http://itseo.org/wIPlDh Open Data è una filosofia e pratica, il cui obiettivo è far sì che determinati dati siano disponibili per essere consultati e usati liberamente da tutti, senza restrizioni di copyright, patenti o altri meccanismi di controllo
  37. 37. Altre fonti di dati ($$$) Factual: http://www.factual.com/ Factual > Topics: http://itseo.org/zrw1oW
  38. 38. Altre fonti di dati ($$$) SimpleGeo: https://simplegeo.com/ Esempi di apps create con SimpleGeo Project Noah localmind posterous Hipmunk
  39. 39. Altre fonti di dati ($$$) http://polymaps.org/
  40. 40. Linked Data Cosa sono i Lineked Data e quali sono le tecnologie su cui si basano: http://itseo.org/Agwj2q e http://itseo.org/wuTsm2 Linked Data è una Rete di oggetti e non di documenti. Con Linked Data possiamo combinare e interrogare differenti tipologie di dati.
  41. 41. Linked Data – l’esempio di Ad.ly Vi consiglio davvero di andare a leggere questo post: http://itseo.org/AccmSS
  42. 42. Vi consiglio davvero di andare a leggere questo post: http://itseo.org/AccmSS
  43. 43. Vi consiglio davvero di andare a leggere questo post: http://itseo.org/AccmSS
  44. 44. Fonti Linked Data Linking Open Data Cloud: http://itseo.org/xdI7GC Altra centrale di fonti > Kasabi: http://kasabi.com/ (freemium)
  45. 45. Non avete trovato nulla?
  46. 46. Allora andiamo di API http://www.programmableweb.com API Directory: http://itseo.org/A14pHF
  47. 47. O di scraper OutWit: http://itseo.org/vxqMqx - Scraper per Chrome: http://itseo.org/wi9krr - Guida importXML di Distilled: http://itseo.org/je868U - ScraperWiki: https://scraperwiki.com/ OutWit Hub è un plugin per Firefox Scraper è una estensione di Chrome Utilizzando ImportXML Scraper Open Source e Crowdsourced
  48. 48. Il problema delle fonti
  49. 49. Gli esperti sono a portata di tweet http://www.followerwonk.com/
  50. 50. Content Curation Prossimamente su SEOmoz sarà pubblicato un mio post che parla di Curation Content e SEO
  51. 51. Filtriamo le fonti con Yahoo Pipes http://pipes.yahoo.com/pipes/
  52. 52. Filtriamo le fonti con Yahoo Pipes Altri esempi li trovate qui: http://itseo.org/xRQj7q
  53. 53. E se Twitter non ci serve?
  54. 54. Google http://www.google.com/patents - http://scholar.google.com/ - http://www.google.com/blogsearch
  55. 55. Offline > Online Omnipage Professional: http://itseo.org/x7S2V8
  56. 56. Offline > Online Parlo di questo idea qui: http://itseo.org/zJUMhs
  57. 57. Adesso non abbiamo più scuse
  58. 58. Ricordate questa domanda? Davvero il contenuto è il Re?
  59. 59. Risposta NO! L’UTENTE È IL SOLO RE
  60. 60. WHY someone (WHO) is searching Per sapere di più sul concetto di Golden Circle vedere questo: http://itseo.org/n0NBrk La magia è qui Però noi ci fissiamo solo in questi elementi
  61. 61. Introducing the Conversation Prism (Brian Solis): http://itseo.org/tMCrpv La risposta è nelle conversazioni
  62. 62. www.socialmention.com – www.topsy.com – www.trackur.com – www.comscore.com – www.quantcast.com – www.compete.com . Bonus: Quantquast Quantifier Wordpress Plugin: http://itseo.org/vTC4No Come ascoltare le conversazioni Social Media Monitoring Tools Quantitative Analysis Tools
  63. 63. Per maggiori informazioni vedere questo Slideshare di Vanessa Fox: http://itseo.org/tahTbi o questo post: http://itseo.org/tKkR8O Creamo Persone Le persone non sono reali… sono archetipi ipotetici di utenti reali… definiti con estremo rigore e precisione. Alan Cooper – The Inmates Are Running the Asylum Creare Persone non è una scienza esatta, ma il frutto della estrapolazione dei dati, che abbiamo raccolto ascoltando le conversazioni. Dobbiamo testarle e vederle confermate con l’Analitica Web.
  64. 64. Tweets di Giorgio Taverniti selezionati dentro un frame temporale e visualizzati con wordle.net Apprendiamo come parlano le nostre persone
  65. 65. Classifichiamo le keywords E cominciamo a creare contenuti sulla base delle Persone elaborate dall’ascolto delle conversazioni nei Social.
  66. 66. Esiste un metodo per conoscere esattamente chi ci visita e quale keyword ha usato.
  67. 67. Non sarebbe male conoscere questi dati Per ovvi problemi di privacy, possiamo criptare i nomi con funzioni MD5, o far sì che in Analytics appaia il nome standard della Persona e non quello reale degli utenti.
  68. 68. Integrare Open Graph nel sito Sempre utilizzare fb:admin y fb:app_id Servirsi del Mi Piace per raccogliere dati demografici. Tracciare i Mi Piace in Insights e Google Analytics Se fosse necessario, sollecitare il Sign Up con Facebook Connect. Per maggiori informazioni su Open Graph e su come integrarlo nel proprio sito correttamente: http://itseo.org/t4L9qA e http://itseo.org/Ai9zvz
  69. 69. Non male, no?
  70. 70. Tutti i dettagli tecnici li trovate in questo post di Mike: http://itseo.org/raADiy Però questo da solo non è sufficiente IPullRank, aka Mike King. Un SEO geniale (e rapper) Keyword Level Demographics
  71. 71. Content e SEO ricette per avere un sito sano a base di links e social mentions. Gianluca Fiorelli SEO e Inbound Marketing www.iloveseo.net/it/ @gfiorelli1 Links: bitly.com/wXlRai Associate

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