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Christopher Boyd, aka paperghost, delivered this presentation at ROOTCON 6, which was held at the Cebu Parklane International Hotel in Cebu City last September 7, 2012.
OVERVIEW: In-game advertising is becoming more visible (and in some cases, more intrusive) in the world of console, PC, and mobile gaming. In many cases, disclosure related to what's happening with your PII is as bad (if not worse) than the poor practices of the adware industry prior to clean ups brought about by the FTC and the NYAG.
Where is your data going? What are you consenting to when installing that "free" app? Which advertising networks are serving you "relevant" targeted advertising while playing the latest FPS?
From the first in-game ad from 1978 to the present day where as many as 40+ EULAs compete for your attention while installing a "free" game, this presentation will look at the history, development and current state of in game advertising and how it affects you.