Mobile Marketing Presentation - In The Gap Media


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  • So Why Mobile ?Your Customers are using mobile devices. If they can't find you they will find your competition.95% of smartphone users have searched for local information.61% of users call a business after searching and 59% visit the location.90% of these people act within 24 hours
  • Mobile app downloads will reach76.9 billion in 2014 and will generate $35 billion in just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices.Mobile apps provide the best mobile experience possible to consumers.
  • Your customers prefer apps over mobile websites.Your customers are now spending more time browsing on their phone that on their computer.
  • A mobile application can offer Loyalty Programs, GPS coupons, QR code coupons
  • Push notificationsUse push notifications to update your customers instantly on specials, offers, holiday hours and product updates. Push notifications break the barrier between you and your customers and is included completely FREE with our package. Compare to SMS texting plans on average cost $200/month
  • Customers can link to your social media pages
  • Mobile apps can display information on products and services.Restaurant menus, events and show your location on a map with directions.
  • How to get startedContact Us anytime by Phone: at (905) 648-9342 or Email Us at: Sales@AutumnFire.comYou can also Visit our website at: www.AutumnFire.comThanks Hope to hear from you soon
  • Mobile Marketing Presentation - In The Gap Media

    1. 1. In the gap media MOBILE MARKETING CONSULTING In The Gap Media is a mobile consulting firm that offers a full range of services to engineer a successful revenue-enhancing mobile marketing campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile marketing campaign free of charge if it does not add value. Revenues Technology PersonalityRevenues are guaranteed and we provide As experts in the field, we bring cutting- We are real people working with realservices on an incentive scheme to ensure edge mobile technology delivering clients who have real customers. We valuethat the value you receive is maximized. campaigns that wow customers ensuring each client and create customized top notch conversion rates. products to fit your the gapMOBILE MARKETING SOLUTIONS
    2. 2. WHY THE URGENCY…  There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)  91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source Morgan Stanley  3 out of 5 searches are done using a mobile phone  70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)in the gapMOBILE MARKETING SOLUTIONS
    3. 3. START SEEING GREEN  If your business is not taking advantage of the Mobile ad space, you’re missing out on the hottest trend that’s getting small businesses seeing Green the gapMOBILE MARKETING SOLUTIONS
    5. 5. Who we are… We are a mobile marketing campaigns to fit their needs. We consulting firm that creates are a full-service firm offering sms campaigns for businesses via text campaigns, mobile websites various channels to ensure and mobile apps to allow your effectiveness and revenue business to reach customers generation. through multiple channels. We have built our company around our clients by taking the time to personalize their mobile marketingin the gapMOBILE MARKETING SOLUTIONS
    6. 6. THE TEAM (PIC AND BIOS) George Madison Mike Oakley Principal Principal PHOTO • Certified Inbound PHOTO • Certified Inbound Marketing Professional Marketing Professional • 24 Years as a Business • 15 Years as a Business Development & Development & Sales Marketing Executive Executivein the gapMOBILE MARKETING SOLUTIONS
    8. 8. HIT CUSTOMERS FROM 3 ANGLES Mobile Version of 1 Your Website SMS Coupon 2 Campaign Mobile Apps 3in the gapMOBILE MARKETING SOLUTIONS
    9. 9. DOMINATE THE COMPETITION  Most businesses do not have any of the above  Some use a maximum of 1 or 2 of the channels to reach customers  Rarely do businesses use apps but the market has exploded  Beat your competitors and dominate the market by reaching your customers via 3 channelsin the gapMOBILE MARKETING SOLUTIONS
    11. 11. WHY MOBILE?  FACT: Customers are using mobile to find your competition. Source: Google "Understanding Smartphone Users," 2011in the gapMOBILE MARKETING SOLUTIONS
    12. 12. WHERE’S YOUR PHONE? It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys)in the gapMOBILE MARKETING SOLUTIONS
    13. 13. TV  There are MORE mobile phones on the planet than there are TVs. (Source: Jupiter)in the gapMOBILE MARKETING SOLUTIONS
    14. 14. MOBILE SEARCH  70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)  Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates) Infographic courtesy of InfographicIgnitionin the gapMOBILE MARKETING SOLUTIONS
    15. 15. WHERE’S YOUR PHONE? 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley) 9% 91%in the gapMOBILE MARKETING SOLUTIONS
    16. 16. WHERE SHALL WE GO??  Searching for local businesses is the #1 way people use smart phones (source: google)  …unfortunately normal websites look sloppy and are hard to use on small mobile screensin the gapMOBILE MARKETING SOLUTIONS
    18. 18. HOW CUSTOMERS BENEFIT Non Mobile Website Mobile Website  User friendly  Loads fast  Easy to see  Easy to read  Easy to take action  Easy to find your location  Special offers and coupons  Drives targeted traffic that wants to buy  Online retailers - a mobile site can increase consumer engagement by 85%  Website visitors are 51% more likely to do business with an online retailer with a mobile the gapMOBILE MARKETING SOLUTIONS
    19. 19. SMS COUPON CAMPAIGN Infographic courtesy of InfographicIgnitionin the gapMOBILE MARKETING SOLUTIONS
    20. 20. SMS MARKETING  HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS?  Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper the gapMOBILE MARKETING SOLUTIONS
    21. 21. SMS MARKETING Unique Features SMS Marketing Benefits: • It has 97% open rates • Gain new clients • It’s immediate • Increase Customer Retention • It’s personal • Increase brand awareness • Increase loyalty • It’s targeted • Engage your customers • It’s permission based (opt-in) • Increase sales • It’s time sensitive • Build a mobile database • It’s cost effective • You can get more traffic to your business in • It’s environmentally friendly one hour, from a single TEXT MESSAGE; than • It reaches your audience no matter in one year from a search engine listing... if where they are you know what youre the gapMOBILE MARKETING SOLUTIONS
    22. 22. THE AMERICAN LOVE AFFAIR WITH TEXTING  89% of the Population has a Cell/ Mobile Phone!  90% Use Mobile Phone for TEXTING  95% of SMS TEXTS are Read in the first 10 minutes! Read in 10 Min Not Read in 10 Minin the gapMOBILE MARKETING SOLUTIONS
    23. 23. YOUR CLIENTS LOVE TO TEXT  It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: the gapMOBILE MARKETING SOLUTIONS
    24. 24. GOTTA READ THAT TEXT…  Text messaging is 5X more effective than direct mail and 10X more effective than newspaper advertising  Mobile coupons get 10X the redemption rate of traditional coupons. (Source: Borrell Associates)in the gapMOBILE MARKETING SOLUTIONS
    26. 26. BUILDING A SUBSCRIBER LIST  Offer the customer an sms coupon or freebie  Give customer a “special code” to text to a number to receive the offer – Example: Text 50PercentPizza to 54390  You now have their number in your database  This will be used to send offers that will get them back in your storein the gapMOBILE MARKETING SOLUTIONS
    27. 27. #1 – CREATE OFFER  Give customers a small card or flyer with their purchase  Have flyers or a big offer sign in front of the store or on the wall in your store  Give customers an immediate reward relevant to their current purchase to have them act immediately – Example: Receive 10% on your current purchase! Just text 10percent to 87692  Use other channels to build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twitter, emailin the gapMOBILE MARKETING SOLUTIONS
    28. 28. #2 – CUSTOMER SENDS TEXT This automatically Pizza Hut: $2 OFF any To: 72727 puts them in your Pizza Delivered right to database so you can your door all weekend MSG: 2offpizza now text them through Thurs 3/21. 1(555)555-5555 Reply offers to entice STOP 2end them back to your store!in the gapMOBILE MARKETING SOLUTIONS
    29. 29. #3 – AUTOMATED SMS OFFERS  Automated but customized sms service sends coupons to customers to bring them back to spend more money  Limit it to 2-3 promotions per month  Each mobile customer in your database will bring you an average of 2 more transactions!in the gapMOBILE MARKETING SOLUTIONS
    30. 30. CUSTOMIZED SMS MARKETING Selection of services offered:  Appointment reminders  Automated text campaigns  Coupons and special offers  Customer surveys  Product voting  SMS broadcastingin the gapMOBILE MARKETING SOLUTIONS
    32. 32. WHY MOBILE APP?  FACT: Mobile app downloads will reach76.9 billion in 2014  And will generate $35 billion in sales. Source: IDC  Mobile apps provide the best mobile experience possible to the gapMOBILE MARKETING SOLUTIONS
    33. 33. WHY MOBILE APPS?  FACT: Your customers prefer apps over mobile websites. Sources: comScore, Alexa, Flurry Analytics, 2012in the gapMOBILE MARKETING SOLUTIONS
    34. 34. WHAT DOES THIS APP DO??  In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices.  Mobile app downloads will reach 76.9 billion and generate $35 billion in sales in 2014 (Source: IDC)  40% of all Google Maps traffic is from mobile phones  100 Billion “PUSH” Notifications sentin the gapMOBILE MARKETING SOLUTIONS
    35. 35. QR CODES  Are like “barcodes” in that you scan them with your mobile phone anywhere that it is placed  Once scanned, customer immediately Scan this QR Code with your Smartphone for quick access to our sees either a coupon, website, or other mobile website. interactive image Make reservations, see our menu, or  Code is linked to your mobile website order take-out from your mobile phone  with click2call ordering! Place in Ads, Direct Mail, In-Store, Magazines, or other medians  Used only with SmartPhonesin the gapMOBILE MARKETING SOLUTIONS
    36. 36. LOYALTY COUPON QR CODES  GPS coupons based on location  Allows customers to ‘check in’ to receive special offers when near your location  14 million Americans scanned QR codes in July 2011in the gapMOBILE MARKETING SOLUTIONS
    37. 37. GOOGLE PLACES  Allows customers to easily find you  Drives customers who already have interest  Great review scores increases your credibility, image and reputation  Get quality feedbackin the gapMOBILE MARKETING SOLUTIONS
    38. 38. PUSH NOTIFICATIONS  Inform customers about: – Coupons – Offers – Simple updates about your businessin the gapMOBILE MARKETING SOLUTIONS
    39. 39. SOCIAL NETWORKING APPS  Link customers to Facebook or Twitter fan or follower pages  40% of social media users access sites via their mobile devicein the gapMOBILE MARKETING SOLUTIONS
    40. 40. SIMPLE AS INFORMATION  Simple app just giving info  Info on products and services  Restaurant menus  Multiple formats: PDF or textin the gapMOBILE MARKETING SOLUTIONS
    41. 41. CUSTOMIZED APPS Selection of services offered:  QR codes  Loyalty programs  Google places  Reputation management  Push notifications  Social media creation and links  Information appsin the gapMOBILE MARKETING SOLUTIONS
    43. 43. OUR SPECIAL OFFER #1 Mobile marketing text campaign:  Meet for a personalized mobile marketing strategy session  We work with your business to develop customized and targeted keyword SMS campaigns  Follow up with your database to create automatic but personalized coupon generation on a periodic basis $[900] .in the gapMOBILE MARKETING SOLUTIONS
    44. 44. OUR SPECIAL OFFER #2 Mobile website creation:  Basic plan starts with 10 pages  Includes custom graphics and designs  Google Maps feature for easy accessibility  Click2Call feature for instant connection  Bonus: QR Code Generator $[700] .in the gapMOBILE MARKETING SOLUTIONS
    45. 45. OUR SPECIAL OFFER #3 Customized web application:  Consultations to determine targeted web app  Web app creation  Hosting for mobile site  Facebook and Twitter pages  Push notifications, information apps and other options available $[900] .in the gapMOBILE MARKETING SOLUTIONS
    46. 46. SPECIAL COMBINED OFFER  Total Value: [$2,500]  24-Hour Special: $1,800 60-day money back guarantee if revenues do not increase significantlyin the gapMOBILE MARKETING SOLUTIONS
    48. 48. CONTACT US TODAY!  In The Gap Media – (513) 399-6300  Discuss specifics including customizations or additional offers  Contact Mike Oakley anytime: – Phone: (513) 399-6300 – Email: – Website: inthegapmedia.comin the gapMOBILE MARKETING SOLUTIONS