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Design Thinking - Die zentrale Herausforderung bei der Digitalisierung von Organisationen meistern

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Die zentrale Herausforderung ist, die Weltsicht innerhalb einer Organisation an die Realität anzupassen. Dabei steht die Furcht der Menschen vor Veränderung und Unsicherheit im Weg. Design Thinking gibt dem Prozess Struktur und liefert die benötigte Basis.

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Design Thinking - Die zentrale Herausforderung bei der Digitalisierung von Organisationen meistern

  1. 1. Design Thinking - Die zentrale Herausforderung bei der Digitalisierung von Organisationen meistern Dr. Christian Wiele
  2. 2. ©2016 gezeitenraum Warum tun sich Organisationen mit der Digitalisierung schwer? 2
  3. 3. ©2016 gezeitenraum Herausforderung: Die Weltsicht in der Organisation an die Realität anpassen 3
  4. 4. Unterschiedliche Arbeitsmodi ©2016 gezeitenraum 4 Kosten/Effizienz-Optimierung Erfahrungswissen Arbeitsteilung Exploratives Arbeiten / Lernen Einheitliches Problemverständnis Offenheit veränderte Kundenerwartungen
  5. 5. ©2016 gezeitenraum Aber: Die meisten Menschen fürchten sich vor Unsicherheit und bleiben daher auf bekanntem Terrain. 5
  6. 6. ©2016 gezeitenraum Warum ist Design Thinking in dieser Situation besonders gut geeignet? 6
  7. 7. Design Thinking ©2016 gezeitenraum understand observe define point of view ideate prototype test implement 7 6 Schritte + einige Regeln = grossartige Ergebnisse
  8. 8. ©2016 gezeitenraum Reality Check: Ist Erfolg wirklich Vorhersagbar? 8
  9. 9. Heutiger focus ©2016 gezeitenraum ideate prototype test plan 9 implement ⚡︎
  10. 10. ©2016 gezeitenraum Erfahrung: Viele Teams sind nach der Ideenfindung frustriert! (weil nur konventionelle oder wilde Ideen gefunden wurden, aber keine großartigen) 10
  11. 11. ©2016 gezeitenraum Technik Kochen nach Rezept definierte Zutaten Regeln / Algorithmen kann man lernen vorhersagbar und wiederholbar fester Zeitrahmen 11 Kunst Ein neues Gericht kreieren hängt von Erfahrung und diversen Einflüssen ab alles ist erlaubt Fähigkeit muss entwickelt werden nicht vorhersagbar kann man nicht erzwingen
  12. 12. Technik vs. Kunst ©2016 gezeitenraum ideate understand observe define point of view prototype test implement 12 Kunst Technik
  13. 13. ©2016 gezeitenraum Design Thinking liefert ein gemeinsames Problemverständnis und die Kundenbedürfnisse mit (fast) garantiertem Erfolg! (Genau das, was Unternehmen heute nicht tun!) 13
  14. 14. ©2016 gezeitenraum Ideenfindung und Implementierung ohne solide Basis ist reine Zeitverschwendung! (Das ist, was Unternehmen heute tun!) 14
  15. 15. ©2016 gezeitenraum Design Thinking liefert solide Ideen, die zum Problem passen! (Typischerweise keine großartigen, weil diese Zeit brauchen!) 15
  16. 16. ©2016 gezeitenraum Und Design Thinking ist der beste Weg, brillante Ideen zu killen! (die eigentlich gar nicht so brilliant sind, weil sie nicht zu den Kundenbedürfnissen passen!) 16
  17. 17. Geschafft ©2016 gezeitenraum 17 Vielen Dank! Dr. Christian Wiele christian@gezeitenraum.com @christian_wiele @gezeitenraum

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