1. McGraw Euston Associates Corporate and Change Communications Capabilities

4. Corporate Communication Experience We delivered a multi-faceted corporate communications and media relations effort for Guardian Life Insurance. Using executive interviews, by-lined articles and other tactics aimed at the trade media, we helped the company build awareness among brokers and agents for its products and strengthen its reputation as a home for career agents. We worked with Swiss Re to promote its expertise in a wide range of property & casualty issues, from natural disasters such as hurricanes and earthquakes to climate change. Our primary avenues for media outreach included a series of media lunches or roundtables as well as interviews with single executives. To highlight Wolters Kluwer Health’s expertise in health information and health information systems, we designed a media relations strategy that relied on the expertise of executives and analysts in a range of interests including drug pricing, Medicare Part D, electronic medical records and electronic prescriptions.

5. Corporate Communication Experience At a time when Georgia residents were growing weary of statewide water restrictions, we created a statewide WaterSmart campaign to demonstrate that they could continue to enjoy beautiful gardens despite the drought. The program focused on water conservation techniques and smart plant selection. Other activities included media relations support for WaterSmart tax holidays and similar events. We helped Siemens Energy & Automation prepare a series of bylined articles highlighting the results customers achieved after adopting an SE&A solution. These articles were placed in trade magazines, or on companion websites as white papers. We have employed a similar tactic with other companies including CIT Group, Deloitte Touche and Guardian Life. While Grace struggled with high profile legal and environmental challenges, we developed a trade media strategy to position the company as financially sound, well-managed, innovative and a great place to work. As a result, customers, employees, local communities and the media understand that Grace continues to be healthy and growing despite its legacy issues.

6. Change Management Experience When Cox Communications decided to merge two large departments into a single organization, we helped explain the change to Cox employees inside the new organization as well as the business partners throughout the cable system. We developed centralized messaging and voice guidelines that are now being used in a communications program to increase understanding. When AstraZeneca changed its selling model, we helped explain it to the company’s sales force. We helped the company articulate a clear story on why the change was necessary and the role sales people needed to play. We used websites, newsletters, training tools, executive communications and other materials to increase understanding of the change. Following Bayer’s acquisition of U.S. pharmaceutical company Berlex, we led a 12-month, integrated internal and external campaign to explain the value of the merger to employees and refresh the company’s image among physicians and the communities in which the company operates. The effort reached 20,000 external stakeholders directly and resulted in 90 percent of employees saying they felt “informed and part of the change.”