Affiliate Marketing And Social Media (A4UExpo)

970 views

Published on

A presentation about social media: How and why affiliates should be uing it.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
970
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
76
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Affiliate Marketing And Social Media (A4UExpo)

  1. 1. Let’s Get Social Affiliates and Social Media Lee McCoy SocialMediaGeezer
  2. 2. <ul><li>Affiliates + Social Media = Monetizing Buzz </li></ul><ul><li>Affiliates have been doing “Social Media” since Web 0.1 </li></ul><ul><li>Social media is just one commission generating option that competes for your: </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Attention </li></ul></ul><ul><ul><li>Money </li></ul></ul>It’s All About Buzz It’s All About Buzz
  3. 3. <ul><li>Wikis </li></ul><ul><li>Social Networks </li></ul><ul><li>Presence Applications </li></ul><ul><li>Video Sharing </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Virtual Reality </li></ul><ul><li>Events Management </li></ul><ul><li>News Aggregation </li></ul><ul><li>Livecasting </li></ul><ul><li>Episodic Online Video </li></ul><ul><li>Media Sharing </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Online Gaming </li></ul><ul><li>Social Shopping </li></ul>Not All Social Media is Created Equal ! Wikipedia lists 15 types of Social Media sites: But where’s blogging?
  4. 4. What’s Right For You? Not all types of social media will be relevant or suitable Not all types of social media will be relevant or suitable <ul><ul><li>Vidcasting </li></ul></ul><ul><ul><ul><li>Do you like the limelight? </li></ul></ul></ul><ul><ul><ul><li>Can you justify the time? </li></ul></ul></ul><ul><ul><ul><li>Do you have the product knowledge? </li></ul></ul></ul><ul><ul><li>News Aggregation </li></ul></ul><ul><ul><ul><li>You’ve got to monitor it </li></ul></ul></ul><ul><ul><ul><li>Is it easy to monetise? </li></ul></ul></ul><ul><ul><ul><li>Not easy to get enough users early on. </li></ul></ul></ul><ul><ul><li>Virtual Worlds </li></ul></ul><ul><ul><ul><li>Huge Budget </li></ul></ul></ul><ul><ul><ul><li>Unbelievable Technical Skills </li></ul></ul></ul><ul><ul><ul><li>Too long term a project? </li></ul></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><ul><li>Too time intensive? </li></ul></ul></ul><ul><ul><ul><li>Suitable for product engagement? </li></ul></ul></ul><ul><ul><ul><li>Can you be bothered? </li></ul></ul></ul>Not all types of social media will be relevant or suitable
  5. 5. Which Are Profitable? <ul><ul><ul><li>Social Networks </li></ul></ul></ul><ul><li>106 of them (Wikipedia) </li></ul>The Easier Options <ul><ul><ul><li>Blogging </li></ul></ul></ul><ul><ul><ul><li>Social Bookmarking* </li></ul></ul></ul><ul><ul><ul><li>* Different Reason </li></ul></ul></ul>The Easier Options
  6. 6. But Why Social For Affiliates? Think of all the pressures you’ve been under: But Why Social For Affiliates? Think of all the pressures you’ve been under: <ul><ul><li>Merchant Squeeze: </li></ul></ul><ul><ul><ul><li>No direct PPC </li></ul></ul></ul><ul><ul><ul><li>Brand Name restrictions </li></ul></ul></ul><ul><ul><ul><li>Numpty merchant rules </li></ul></ul></ul><ul><ul><ul><li>Agencies learning fast, leveraging our innovations </li></ul></ul></ul><ul><ul><li>Competitive Squeeze </li></ul></ul><ul><ul><ul><li>Many more affiliates pushing up PPC costs & building sites </li></ul></ul></ul><ul><ul><ul><li>The bigger players are getting bigger </li></ul></ul></ul><ul><ul><ul><li>Exclusive deals are harder to get (everyone wants them). </li></ul></ul></ul><ul><ul><li>Google’s PPC Squeeze: </li></ul></ul><ul><ul><ul><li>PPC Restrictions (1 advert per URL) </li></ul></ul></ul><ul><ul><ul><li>Minimum Bids </li></ul></ul></ul><ul><ul><ul><li>Landing page criteria </li></ul></ul></ul><ul><ul><li>Google’s SEO Squeeze: </li></ul></ul><ul><ul><ul><li>Gone are the 50,000 pages in a lunchtime. </li></ul></ul></ul><ul><ul><ul><li>Need to build long term strategies </li></ul></ul></ul><ul><ul><ul><li>Can’t do big cross-linking anymore </li></ul></ul></ul>Think of all the pressures you’ve been under:
  7. 7. Advantages of Social Media <ul><ul><li>Proliferation of information </li></ul></ul><ul><ul><ul><li>You don’t have to be a journalist or a big staff. </li></ul></ul></ul><ul><ul><ul><li>Use Google News Alerts, NewsNow or Technorati </li></ul></ul></ul><ul><ul><li>Ease Of Publication </li></ul></ul><ul><ul><ul><li>Anyone can blog </li></ul></ul></ul><ul><ul><ul><li>Easy to look like an expert </li></ul></ul></ul><ul><ul><ul><li>Anyone can start a Facebook group </li></ul></ul></ul><ul><ul><ul><li>Anyone can use Twitter or submit their RSS feeds </li></ul></ul></ul><ul><ul><li>Rewards Are There </li></ul></ul><ul><ul><ul><li>Innovate to Success </li></ul></ul></ul><ul><ul><li>Consumers Hate Marketing </li></ul></ul><ul><ul><ul><li>They’re getting blind to adverts </li></ul></ul></ul><ul><ul><ul><li>They’re suspicious of traditional methods </li></ul></ul></ul><ul><ul><li>Consumers Digest Social Media Tirelessly </li></ul></ul><ul><ul><ul><li>They actively seek product reviews from their peers </li></ul></ul></ul><ul><ul><ul><li>They’re eager to tell their story </li></ul></ul></ul><ul><ul><ul><li>Search: “City link are crap” </li></ul></ul></ul><ul><ul><li>It Offers and Alternative </li></ul></ul><ul><ul><ul><li>If you can’t risk PPC, or don’t like design try social media </li></ul></ul></ul>There are so many reasons (can’t fit them all on) Advantages of Social Media Advantages of Social Media There are so many reasons (can’t fit them all on) Advantages of Social Media <ul><ul><li>Proliferation of information </li></ul></ul><ul><ul><ul><li>You don’t have to be a journalist or a big staff. </li></ul></ul></ul><ul><ul><ul><li>Use Google News Alerts, NewsNow or Technorati </li></ul></ul></ul><ul><ul><li>Ease Of Publication </li></ul></ul><ul><ul><ul><li>Anyone can blog </li></ul></ul></ul><ul><ul><ul><li>Easy to look like an expert </li></ul></ul></ul><ul><ul><ul><li>Anyone can start a Facebook group </li></ul></ul></ul><ul><ul><ul><li>Anyone can use Twitter or submit their RSS feeds </li></ul></ul></ul><ul><ul><li>Rewards Are There </li></ul></ul><ul><ul><ul><li>Innovate to Success </li></ul></ul></ul>There are so many reasons (can’t fit them all on)
  8. 8. Be An Opinion-Former So … At The End Of The Buying Cycle So …
  9. 9. Let’s Look At Some Examples <ul><ul><li>Blogging In Detail: </li></ul></ul><ul><ul><ul><li>Easy to set up </li></ul></ul></ul><ul><ul><ul><li>People love buzz and opinion </li></ul></ul></ul><ul><ul><ul><li>Easy to get links </li></ul></ul></ul><ul><ul><ul><li>Benefit of social bookmarking </li></ul></ul></ul><ul><ul><ul><li>Basics of SEO are there </li></ul></ul></ul><ul><ul><ul><li>Great for niche offerings </li></ul></ul></ul><ul><ul><ul><li>Build up a head of steam before events </li></ul></ul></ul><ul><ul><li>Blogging In Detail: </li></ul></ul><ul><ul><ul><li>Short-term Adsense / Shirt / Ticket Sales </li></ul></ul></ul><ul><ul><ul><li>Long-term travel sales (if we qualify) </li></ul></ul></ul>My Football Site (Chuffing Ruskies)
  10. 10. Using Buzz / Creating News <ul><ul><li>Effect of Buzz </li></ul></ul><ul><ul><ul><li>Created page about the new England Football shirt before to launch </li></ul></ul></ul><ul><ul><ul><li>It was fake </li></ul></ul></ul><ul><ul><ul><li>Massive links through out football forums </li></ul></ul></ul><ul><ul><ul><li>Loads of traffic (2500 extra visits in just 1 day) </li></ul></ul></ul><ul><ul><ul><li>Generated sales </li></ul></ul></ul><ul><ul><ul><li>Encouraged links off forums </li></ul></ul></ul><ul><ul><ul><li>Helped SEO </li></ul></ul></ul>My Football Site (Chuffing Ruskies) Using Buzz / Creating News <ul><ul><li>Effect of Buzz </li></ul></ul><ul><ul><ul><li>Created page about the new England Football shirt before to launch </li></ul></ul></ul><ul><ul><ul><li>It was fake </li></ul></ul></ul><ul><ul><ul><li>Massive links through out football forums </li></ul></ul></ul><ul><ul><ul><li>Loads of traffic (2500 extra visits in just 1 day) </li></ul></ul></ul><ul><ul><ul><li>Generated sales </li></ul></ul></ul><ul><ul><ul><li>Encouraged links off forums </li></ul></ul></ul><ul><ul><ul><li>Helped SEO </li></ul></ul></ul>Using Buzz / Creating News
  11. 11. <ul><ul><li>Missy Ward & Shawn Collins say: </li></ul></ul><ul><ul><ul><li>They setup WeViews.tv with video content to leverage affiliate sales because they saw it’s impact on traffic generation and interaction on their Affiliate Summit site. </li></ul></ul></ul><ul><ul><ul><li>They say affiliates should use video content if they have an opinion </li></ul></ul></ul><ul><ul><li>Videos on YouTube and Revver get preferential treatment on Google. </li></ul></ul><ul><ul><ul><li>They get comments back </li></ul></ul></ul><ul><ul><ul><li>Only takes an hour per review to do </li></ul></ul></ul><ul><ul><ul><li>Missy suggests Sony Vegas Movie Studio 8 </li></ul></ul></ul><ul><ul><ul><li>Use TubeMogul to submit your video to loads of online video seach and viewing sites </li></ul></ul></ul><ul><ul><ul><li>DON’T JUST THINK OF YOUTUBE! </li></ul></ul></ul>Interaction & True Social Media Adding Video Content & Encouraging Responses: WeViews.tv http://www.youtube.com/watch?v=OAp_z8OJYMU
  12. 12. <ul><ul><li>Example: iSaved CashBack UK </li></ul></ul><ul><ul><ul><li>One of few UK affiliates giving FaceBook applications a go </li></ul></ul></ul><ul><ul><ul><li>They saw Facebook as an opportunity to “engage web savvy people who are likely to purchase online”. </li></ul></ul></ul><ul><ul><ul><li>Using this app as a trial and will look to create others </li></ul></ul></ul><ul><ul><ul><li>Advise other affiliates to thoroughly research other applications before doing their own </li></ul></ul></ul><ul><ul><ul><li>Take a look at http://adomics.com for ideas and get the Facebook API documentation </li></ul></ul></ul><ul><ul><ul><li>Do a thorough spec for your developers </li></ul></ul></ul><ul><ul><ul><li>By the end of Sept’ 2007 there were 5366 apps </li></ul></ul></ul><ul><ul><ul><li>Only cost them £4k and 5 weeks </li></ul></ul></ul><ul><ul><ul><li>Hard part is marketing it – first mover advantage </li></ul></ul></ul><ul><ul><ul><li>Rock you has a Facebook marketing offering </li></ul></ul></ul><ul><ul><ul><li>Incentivising the viral element with £10 deposit </li></ul></ul></ul>Leveraging FaceBook If you want to play with the big boys, try FaceBook Applications Leveraging FaceBook If you want to play with the big boys, try FaceBook Applications <ul><ul><li>Example: iSaved CashBack UK </li></ul></ul><ul><ul><ul><li>One of few UK affiliates giving FaceBook applications a go </li></ul></ul></ul><ul><ul><ul><li>They saw Facebook as an opportunity to “engage web savvy people who are likely to purchase online”. </li></ul></ul></ul><ul><ul><ul><li>Using this app as a trial and will look to create others </li></ul></ul></ul><ul><ul><ul><li>Advise other affiliates to thoroughly research other applications before doing their own </li></ul></ul></ul><ul><ul><ul><li>Take a look at http://adomics.com for ideas and get the Facebook API documentation </li></ul></ul></ul><ul><ul><ul><li>Do a thorough spec for your developers </li></ul></ul></ul><ul><ul><ul><li>By the end of Sept’ 2007 there were 5366 apps </li></ul></ul></ul><ul><ul><ul><li>Only cost them £4k and 5 weeks </li></ul></ul></ul><ul><ul><ul><li>Hard part is marketing it – first mover advantage </li></ul></ul></ul><ul><ul><ul><li>Rock you has a Facebook marketing offering </li></ul></ul></ul><ul><ul><ul><li>Incentivising the viral element with £10 deposit </li></ul></ul></ul>Leveraging FaceBook If you want to play with the big boys, try FaceBook Applications
  13. 13. <ul><ul><li>Example: Pleo Toy Appreciation Society </li></ul></ul><ul><ul><ul><li>Linked to from the blog </li></ul></ul></ul><ul><ul><ul><li>Gives ways to buy the Pleo </li></ul></ul></ul><ul><ul><ul><li>Has photos </li></ul></ul></ul><ul><ul><ul><li>Others can communicate and discuss </li></ul></ul></ul><ul><ul><ul><li>They can invite people in </li></ul></ul></ul><ul><ul><ul><li>Quick way to get a user base </li></ul></ul></ul>Want Something Lower-Key? Facebook Groups – an easy way to obtain and keep users:
  14. 14. <ul><ul><li>Example: ZiiTrend.com </li></ul></ul><ul><ul><ul><li>A Social event predicting network </li></ul></ul></ul><ul><ul><ul><li>Used it to drive traffic to Austria-2008.co.uk </li></ul></ul></ul><ul><ul><ul><li>How likely is it that England will qualify for the finals. </li></ul></ul></ul><ul><ul><ul><li>You can add your own news stories </li></ul></ul></ul><ul><ul><ul><li>Build up a niche following </li></ul></ul></ul>Think Outside The Box There are loads of other ways to promote your sites
  15. 15. <ul><ul><li>A guy dominated the Google SERPS with Social Media: </li></ul></ul><ul><ul><ul><li>8/9 out of 10 positions taken by 1 guy </li></ul></ul></ul><ul><ul><ul><li>Used Squidoo </li></ul></ul></ul><ul><ul><ul><li>Zanga </li></ul></ul></ul><ul><ul><ul><li>Blip.tv </li></ul></ul></ul><ul><ul><ul><li>Clip Marks </li></ul></ul></ul><ul><ul><ul><li>MyblogLog </li></ul></ul></ul><ul><ul><ul><li>Hub Pages </li></ul></ul></ul><ul><ul><ul><li>Blue Dot </li></ul></ul></ul>Still Not Convinced? The Silver Surfer Halloween Costumes Domination http://www.youtube.com/watch?v=ip-eBjlEJGg
  16. 16. Summary Why should affiliates try social media? <ul><ul><ul><li>It can generate loads of traffic </li></ul></ul></ul><ul><ul><ul><li>You can dominate the SERPS </li></ul></ul></ul><ul><ul><ul><li>You can increase click rates to merchants </li></ul></ul></ul><ul><ul><ul><li>You can increase conversion rates </li></ul></ul></ul><ul><ul><ul><li>It’s the future of Google Algorithms </li></ul></ul></ul><ul><ul><ul><li>Your competitors are doing it </li></ul></ul></ul><ul><ul><ul><li>It’s fun! </li></ul></ul></ul>

×