Chapter 7 product knowledge and ways to sell

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Chapter 7 product knowledge and ways to sell

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Chapter 7 product knowledge and ways to sell

  1. 1. Chapter 7 <ul><li>Product knowledge </li></ul><ul><li>Ways to learn about the product we sell </li></ul>
  2. 2. Our product knowledge includes <ul><li>Background of the product </li></ul><ul><li>Manufacturer </li></ul><ul><li>Product’s various features </li></ul><ul><li>product benefits </li></ul><ul><li>care for product </li></ul><ul><li>how to use the product </li></ul>
  3. 3. Our product knowledge includes <ul><li>What the product is made of </li></ul><ul><li>How the product is made or put together; and </li></ul><ul><li>the types of after sales service available </li></ul>
  4. 4. Ways to learn about the products we sell <ul><li>Gather information from various websites </li></ul><ul><li>talk to suppliers </li></ul><ul><li>Refer to labels on the product </li></ul><ul><li>Read the product catalogues </li></ul>

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