Chapter 7 product knowledge and how to sell

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Chapter 7 product knowledge and how to sell

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Chapter 7 product knowledge and how to sell

  1. 1. Chapter 7 Customer service Product Knowledge and Ways to learn about the product
  2. 2. Our product knowledge includes <ul><li>Background of the product </li></ul><ul><li>Manufacturer </li></ul><ul><li>Product’s various features </li></ul><ul><li>Product benefits </li></ul><ul><li>Care for product </li></ul><ul><li>How to use the product </li></ul>
  3. 3. Our product knowledge includes <ul><li>What the product is made of </li></ul><ul><li>How, the product is made or put together </li></ul><ul><li>The types of after sales service available </li></ul>
  4. 4. Ways to learn about the product <ul><li>Gather information from websites </li></ul><ul><li>Talk to suppliers </li></ul><ul><li>Refer to labels on the product </li></ul><ul><li>Read the catalogues </li></ul>
  5. 5. Mini Product <ul><li>Use the website to search for a specific product </li></ul><ul><li>Identify the manufacturer </li></ul><ul><li>Product features </li></ul><ul><li>How to care for the product </li></ul><ul><li>After sales service available </li></ul><ul><li>Use MS powerpoint and remember to include the webpage address where you took the pictures and information </li></ul><ul><li>This assignment is worth 15% of your CA marks. </li></ul>
  6. 6. Slide 1 2 3 4 5 Product Product Features Manufacturer Pricing After sales service / warranty <ul><li>Types of Product </li></ul><ul><li>Handphone </li></ul><ul><li>Mp3 players </li></ul><ul><li>PSP/xbox 360/ Wii/ PS3 </li></ul>

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