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Chapter 2 retailing jc

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Chapter 2 retailing jc

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Chapter 2 retailing jc

  1. 1. What is Retailing? Explain in your own words
  2. 2. <ul><li>Sell products and services to customers </li></ul>
  3. 3. Retailing Activities <ul><li>Buying the product from WHOLESALERS </li></ul><ul><li>Pricing the product </li></ul><ul><li>Keeping store in good condition </li></ul><ul><li>Displaying the products </li></ul><ul><li>Employing sales assistants </li></ul><ul><li>Provide product information to customers </li></ul><ul><li>Provide after sales service </li></ul>
  4. 4. Who are wholesalers? Wholesalers Retailer #1 Retailer #2 Retailer #3 customers customers customers customers customers customers customers
  5. 5. Retailing Methods – <ul><li>Telephone </li></ul><ul><li>Internet </li></ul><ul><li>Retail Store </li></ul><ul><li>Direct Mail </li></ul><ul><li>Vending Machine </li></ul>
  6. 6. Retailing Method – <ul><li>Telephone </li></ul>
  7. 7. Retailing Method – <ul><li>Internet </li></ul>
  8. 8. Retailing Method – <ul><li>Retail Store </li></ul>
  9. 9. Retailing Method – <ul><li>Direct Mail </li></ul>
  10. 10. Retailing Method – <ul><li>Vending Machine </li></ul>
  11. 11. <ul><li>What product you want to sell? </li></ul>What are your retailing methods? Who are your target customers?
  12. 12. PRODUCT/IMAGE Wholesalers Retailing Methods

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