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7 Steps To Linkedin Success - Free LinkedIn Training Guide


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LinkedIn Training and Linkedin Training Videos to Help You Use LinkedIN to Drive More Traffic, Generate More Leads and Increase Sales

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7 Steps To Linkedin Success - Free LinkedIn Training Guide

  1. 1. © David Carleton · The Ultimate Guide to Mastering LinkedIn
  2. 2. Hi and thanks for taking the time to read this special report. Before we get started, I am going to make the assumption that the reason you downloaded this special report is because you want to learn how to use LinkedIn to increase your sales and profits – as another way of marketing your business. If this is why you’re here, then you’ve come to the right place. Read on… As of this writing, Linkedin has more than 40 million members from over 200 countries around the world. Someone new joins LinkedIn approximately every second of every day. Who's on LinkedIn? Experienced professionals from large and small companies from every type of business imaginable. From CEOS of Fortune 500 companies to work-at-home solo-preneurs. If you are serious about growing your business, you're on LinkedIn. The cool thing is that in spite of how much it can grow your business, it remains relatively unknown and understood and is only being exploited to its fullest potential by just a few of the most successful companies in the country. Not only that, but they are using LinkedIn without the prying eyes of their competitors. Well for those savvy business people reading this information right now, I'm about to give you the shortcut you've been looking for to take advantage of all that LinkedIn has to offer. The ideas, suggestions and information in this report are just a tiny fraction of what you’ll see, hear and learn from The Ultimate Guide to Mastering LinkedIn book I've written which is designed to give you the building blocks to develop your own business networking marketing plan. © David Carleton · The Ultimate Guide to Mastering LinkedIn
  3. 3. 7 Steps to Linkedin Success Step 1 – Define Your Goals – What Are You Trying to Accomplish? LinkedIn can be used to do many things such as driving traffic to your website, building brand awareness, generating more referrals or simply to open additional lines of communication with current customers or prospects. Deciding what you are trying to accomplish before you start will make it a lot easier to track your success Some people jump into LinkedIn with the goal of accumulating as many “connections" as possible. They’ve heard or read about people like Oprah or President Obama having 1,000,000 followers on Twitter and Facebook and think that if they can just do the same on Linkedin that cash will just flow into their business. There is no question that attracting a lot of connections can definitely help your company grow. But attracting friends and followers on Twitter and Facebook is one thing, adding connections on LinkedIn is a completely different thing altogether. Social media marketing experts will tell you that blatantly trying to sell to your connections is the quickest way to lose them. Rather than pitching, you need to be providing information, ideas and suggestions that your friends, fans and followers will find useful. (More about this later) © David Carleton · The Ultimate Guide to Mastering LinkedIn
  4. 4. Step 2 – Learn as Much and as Quickly as You Can Before You Get Started I have found two main reasons why most business owners and managers don’t utilize the awesome power of LinkedIn. The first reason is simply because they’ve never really taken the time to understand it. The second reason is because they think LinkedIn will take too long to learn and besides, where would go to learn about all this stuff anyway? These days owners and managers are working harder than ever just to keep up. What they don’t need is more work. What I hear most often from my clients is “Just give me the “Cliff Notes” version of what I need to know so I can decide whether I want to do it or not.” That’s why I wrote The Ultimate Guide to Mastering LinkedIn . The information contained in this 107 page book and 12 videos was written specifically for busy people who just want to quickly and easily learn how to use LinkedIn to drive more traffic, get more referrals, generate more leads and ultimately increase sales. Step 3 – Gather as Much Helpful Information About You and Your Business so That You Can Craft an Effective Profile Some consider your LinkedIn profile to be an online resume. But believe me it is so much more than that. It is too important to just "wing it" when crafting your LinkedIn profile. You wouldn't do that for a resume and you shouldn't do it on LinkedIn either. I suggest that you gather information about your past employment, goals and accomplishments. Write them out ahead of time. © David Carleton · The Ultimate Guide to Mastering LinkedIn
  5. 5. Be sure to have website and e-mail addresses available and correct so that you people can learn more about who you are and what you do AND can contact. I cannot over emphasize this enough. By writing everything out ahead of time, spell checking it, etc., you be able to just cut and paste into the appropriate sections of your LinkedIn profile. In The Ultimate Guide to Mastering Linkedin, I should you how to craft a profile that will really show off your strengths and provide prospects key information that they can use when searching the LinkedIn network. Step 4 – Develop Strategies That Will Give You The Fastest Results in the Shortest Amount of Time Like any other sales and marketing strategy you implement in your business, you want the best return on investment (ROI) in the shortest amount of time. Are you looking to brand your company, get feedback on new products, make new connections, network with former collegues, etc. Linkedin can help you with all of these. You just need to decide how you can best provide utilize Linkedin. Better to have a targeted strategy and focus on it than a "shotgun" approach where you might not accomplish anything. A question I hear over and over is, “Can I just learn all this stuff on my own?” My answer is always the same. I’m sure over time, you could develop a Linkedin strategy on your own ….but why would you want to? Aren’t you strapped enough for time as it is? How valuable is your time and money? Listen, people pay you for your expertise, because you are the expert. You’ve “been there and done that” and have the stripes on your back to prove it. © David Carleton · The Ultimate Guide to Mastering LinkedIn
  6. 6. It’s the same here – why start from scratch when you don’t have to. Why not just copy what successful LinkedIn users are already doing. Doesn’t that make sense? In The Ultimate Guide to Mastering Linkedin I show you dozens of tips, tricks and techniques that you can use to get noticed and build your network. Why reinvent the wheel at the expense of losing a ton of time and money? Step 5 – Decide How Much Time You Can Spend on Your LinkedIn Marketing Efforts? One of the main objections I hear a lot from social media “newbies” is that “I just don’t have hours a day to devote to LinkedIn”. They complain about having to maintain all their other websites, blogs and social networking sites and having to send out updates, answer replies, review the status of others yadda, yadda, yadda. Well I’m here to tell you that if you are spending hours a day on your social media strategy, then you are working twice for half the results. The big “Aha” that turned everything around for me was learning about all the automated systems that you can use to manage your LinkedIn efforts. To me, it was pure magic! The bottom line is don’t let the myth of having to spend hours and hours a day on Linkedin and other social media marketing deter you from getting started. It doesn’t have to be that way if you just use the inexpensive (sometimes free) tools that the experts are already using. © David Carleton · The Ultimate Guide to Mastering LinkedIn
  7. 7. Step 6 – Determine How You Can Add Value to Your Network, Connections and Groups? One of the cool things about LinkedIn is the ability to show your expertise in specific areas by answering questions that other LinkedIn members ask. For instance, if you are an Internet Marketer and someone asks a question about search engine optimization, you can provide helpful information. Not only does the person asking the question see your answer, but so can others people who might be looking for the same information too. Each answer is rated by the question asker and sometimes this leads to being hired. The more questions you answer and the more times your answer is rated #1, the more you are viewed by others as an expert in your field. You can even get recognized by LinkedIn for doing so. Answering questions on LinkedIn can open up a lot of opportunities for you and your company. Step 7 – Decide Upfront How You Will Measure Your Success? Contrary to popular belief, social media marketing can be measured in a variety of ways. Some social media experts speak about ROI, but in this case, they are referring to “return on influence” versus “return on investment.” Return on influence essentially means, how did your social media efforts affect your brand. Are people talking about you or your company? Are they “re-tweeting”, attending your events and joining your groups? Are you engaged in conversations about who you are, what you do and how you can solve problems? All of these things eventually lead to increased sales. © David Carleton · The Ultimate Guide to Mastering LinkedIn
  8. 8. In my business, I have clear evidence that social media has lead to new clients and hence increase sales and profits. Having backlinks to your website from social media websites like LinkedIn can have a significant impact on Google organic search results. Simply put, the more backlinks you can get from high page rank websites, the easier it will be for your site to be found by your prospects. What business wouldn’t benefit from having these types of backlinks? In closing, I would suggest that once you begin your journey into the exciting world of LinkedIn, that you have to go, no holds barred. Participating in LinkedIn should be treated like all you marketing efforts – either do it right or don’t do it all. What is The Ultimate Guide to Mastering LinkedIn? Finally! A Step-By-Step Guide to Help You Gain Expertise and Exposure to Hungry Prospects Who Are Seeking You Out Right This Minute! © David Carleton · The Ultimate Guide to Mastering LinkedIn
  9. 9. Regardless of how you many sales you’re getting now, there are hundreds, perhaps thousands of prospects in your niche or trading area that have thought about buying from you at one time or another. The secret is to develop a way to find them and convince them to buy from That's where LinkedIn can help. In The Ultimate Guide to Mastering LinkedIn, I Reveal How to…  Quickly add hundreds connections with just a few clicks - page 11  Claim to your own vanity URL for added SEO power - page 12  Use LinkedIn to get backlinks to your sales letter, blog or website - page 13  Find and connect with your top prospects - page 21  Become a recognized expert in your city or niche - page 25  Use LinkedIn to drive traffic to your online or offline workshops or webinars - page 31  Automatically get your blog posts to immediately appear on your LinkedIn Profile - page 38  Use polls to find prospects, gather information and do some important market research - page 41  Share important information, presentations and PDF files with your connections automatically - page 47  Get recommendations and referrals to help attract more clients - page 62  How to create your own group of potential clients and then easily invite others to immediately join - page 65  Get exposed to hundreds of thousands of potential customers using LinkedIn Pay per click advertising - page 77  Use groups to send e-mails in your name to thousands of prospects who can use your services - page 85  Discover who has actually viewed your profile - page 86  Put a LinkedIn widget on your website or blog - if you can cut and paste, you can do this - page 88  Expose hundreds of thousands of people to your company even if you have no mailing list or website - this is huge! - page 90 © David Carleton · The Ultimate Guide to Mastering LinkedIn
  10. 10.  How to take advantage of the one of the most underutilized aspects of LinkedIn to help you build your network faster and better manage your contacts - page 94  Get insider information and stand out from the competition when applying for a job - page 97  Tie LinkedIn to other social networks - page 99  And much, much more! The Ultimate Guide to Mastering LinkedIn e-book and video program is a step-by- step video "crash course" on how to become a LinkedIn master regardless of your background, education or experience level. You’ll learn everything you need to know to use LinkedIn to grow your sales, build your brand, get more referrals and increase your sales. Click here to learn more about this one-of-kind video course and how it can your business grow…even in a recession! To Your LinkedIn Success! David Carleton Let’s Connect – Follow Me on: Twitter: FriendFeed: http://friendfeed/DavidCarleton Facebook: LinkedIn: YouTube: © David Carleton · The Ultimate Guide to Mastering LinkedIn