Slides from Daniel Odio's 2012 MobileX keynote in Cincinnati

1. Capitalizing on the Mobile Tsunami:
Trends and how to Leverage them
for Success
Daniel R. Odio
@drodio

2. Agenda
• Quick Intro
• Current State of Mobile
• Being a Mobile Entrepreneur
• Big Mobile Trends &Opptys
• Top Efficiency Tips
• Q&A
… all in 50 minutes!

3. Realtime Q&A
Tweet questions and picsto
@mobileXcincy
Get slides & video: DanielOdio.com

4. Audience Poll
ds

5. 2008: PointAbout
d

6. 2010: Self-Service Apps

7. 2011: Making Apps Social

8. Your Users = Your Best Marketers
www.GetSocialize.com

9. Enable Your Users to Sell for You
www.GetSocialize.com

10. Current State of Mobile
ds

11. s

12. d

13. go.DanielOdio.com/meeker

14. go.DanielOdio.com/meeker

15. go.DanielOdio.com/meeker

16. Wildcard: Ray Kurzweil

17. The Mobile Pyramid
Rich Experience. Narrow Distribution
Functionality (richness of experience)
Typically limited to smartphones
(iPhone, Android, Palm). Utilizes phone’s
features like GPS, accelerometer, address
Apps book, offline access. Great for gaming, social
networking, augmented reality and other rich
applications.
Experience Limited by Browser (some
better than others). Wide Distribution
Mobile Web Mobile banking, airline flight status… most of
what you do on the web, but on the phone.
Limited Experience. Widest Distribution
SMS / Texting Useful for calls to action. Text “HAITI” to 12345.
Distribution (potential audience size)
d

18. Web vs. App
Web HTTP SQL
Server Data
Page
API SQL
App Server Data
d

19. Being a Mobile Entrepreneur
Consulting Product
• The data issue • Makes something people want
• Finding talent • Simplify. Release. Test. Iterate.
• Scope & version • Use SCRUM agile development
• Coding is only 50% (go.DanielOdio.com/scrum)
• Define budget & goals • Don’t be irrelevant
• Make an SRS! • Don’t give up, but fail quickly
• Make an SRS!
30 Points: go.GetSocialize.com/Manifesto

20. Make an SRS!
Sample SRS at go.DanielOdio.com/SRS

21. Big Mobile Trends &Opptys
s

22. Apps + Peripherals

23. Software Gobbles up Hardware

24. Rise of APIs = Mega Mashups

25. CIOs are FREAKED OUT!
• The data problem
• Centralized vs. distributed app strategies?
• Commoditized hardware
• Consumerization of business
• Mobile security & privacy
• IT departments are pissed

26. Audio APIs = Undervalued

27. Gamification(esp. asynchronous)
d

28. Geofencing
d

29. Augmented Reality(ish)
s

30. Top Efficiency Tips
s

31. CloudApp = OMG
go.DanielOdio.com/massive

32. Rapportive + Highrise + Mailchimp
go.DanielOdio.com/Rapportive

33. How to Get Insane Press
go.DanielOdio.com/Press

34. How to Get Insane Press
go.DanielOdio.com/Press

35. Use Ad Retargeting
www.AdRoll.com

36. How to Find & Reach Anyone
• Jigsaw (www.jigsaw.com)
• LinkedIn (but use Facebookmsgs)
• +”ANY.NAME@COMPANY.com"
filetype:xls OR filetype:xlsx OR
filetype:pdf OR filetype:ppt OR
filetype:pptx
• Keep it SHORT. 2 to 3 sentences.

37. Don’t Listen to your Voicemail
www.PhoneTag.com

38. Always send calendar invites!

39. AppMakr Demo
d

40. The Founders
Daniel R. Odio, CEO
Daniel.Odio@GetSocialize.com
Isaac Mosquera
CTO
Sean Shadmand
President