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All About Apps     Daniel R. Odio, CEOSue Ko, Director of Operations
2008: PointAbout                   d
2010: Self-Service Apps
2011: Making Apps Social
s
s
Agenda•    Audience Poll         Tweet your questions with                                hashtag #NTCAapps•    Mobile Voc...
Audience Poll                ds
Mobile Vocab               ds
Mobile Vocab•    Mobile          •    In-App Purchase•    Smartphone      •    Hybrid App•    Feature phone   •    NFC•   ...
The Mobile Pyramid                                                                            Rich Experience. Narrow Dist...
How an App Works Web     HTTP            SQL                Server         Data Page         API             SQL   App    ...
Mobile Stats               ds
Android Market Share rose from    1.6% to 9.6% in one year (mid 2010)  There are   5.6 Billion cell phones worldwide  Mobi...
d
d
d
ds
d
Mobile Trends                s
2010 iPhone = 2000 iMac2000 iMac                                2010 iPhone 4•  Operating System - Mac OS 9.0.4       •  O...
My Vacation              d
My Vacation              d
My Vacation              d
App Assisted Devices                       d
An App for Every Need                        d
Gamification               d
Mobile Commerce•  Accept CC Payments with Square                                    s
Geofencing             d
Augmented Reality                    s
Enterprise App Opportunities                               d
Enterprise App Opportunities•    Exec Dashboard•    Sales Teams•    Cust. Svc. Reps•    Auditing•    Quality ControlBig Ta...
Consumer App Opportunities                             s
Consumer App Opportunities•    New Communication Channel•    Upsell + New Services•    Customer Service•    Publish Outage...
Resell Apps   Mobile Svcs.   Integrate                                         d
Mobile Web Development•  Find out what % of your users are mobile•  Optimize your website for mobile web•  Optimize your w...
App Development•    Know Your Audience•    Budget & Goals•    Define Success•    In-House vs. Consulting•    App Framework...
AppMakr Demo               d
Contact Info   Make an app at www.AppMakr.com         info@AppMakr.com                                    d
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All about apps

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The companion to AppMakr's 1 hour presentation on the basics of mobile and apps.

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All about apps

  1. 1. All About Apps Daniel R. Odio, CEOSue Ko, Director of Operations
  2. 2. 2008: PointAbout d
  3. 3. 2010: Self-Service Apps
  4. 4. 2011: Making Apps Social
  5. 5. s
  6. 6. s
  7. 7. Agenda•  Audience Poll Tweet your questions with hashtag #NTCAapps•  Mobile Vocab•  Mobile Stats•  Mobile Trends•  Enterprise App Opportunities•  Consumer App Opportunities•  AppMakr Demo d
  8. 8. Audience Poll ds
  9. 9. Mobile Vocab ds
  10. 10. Mobile Vocab•  Mobile •  In-App Purchase•  Smartphone •  Hybrid App•  Feature phone •  NFC•  Tablet •  SDK•  App•  Mobile Web •  API•  HTML5 •  Gamification•  Downloads•  Engagement ds
  11. 11. The Mobile Pyramid Rich Experience. Narrow DistributionFunctionality (richness of experience) Typically limited to smartphones (iPhone, Android, Palm). Utilizes phone’s features like GPS, accelerometer, address book, offline access. Apps Great for gaming, social networking, augmented reality and other rich applications. Experience Limited by Browser (some better than others). Wide Distribution Mobile Web Mobile banking, airline flight status… most of what you do on the web, but on the phone. Limited Experience. Widest Distribution SMS / Texting Useful for calls to action. Text “HAITI” to 12345. Distribution (potential audience size) d
  12. 12. How an App Works Web HTTP SQL Server Data Page API SQL App Server Data d
  13. 13. Mobile Stats ds
  14. 14. Android Market Share rose from 1.6% to 9.6% in one year (mid 2010) There are 5.6 Billion cell phones worldwide Mobile app industry projected to be $100 Billion+ by 2017 103% of US households have a cell phone Smartphone sales overtook feature phone sales in 2011 Age 18-24 has 96% wireless penetration Mobile ad industry will be $30 Billion by 2015 s
  15. 15. d
  16. 16. d
  17. 17. d
  18. 18. ds
  19. 19. d
  20. 20. Mobile Trends s
  21. 21. 2010 iPhone = 2000 iMac2000 iMac 2010 iPhone 4•  Operating System - Mac OS 9.0.4 •  Operating System - iOS 4.0•  Processor - 500 MHz PowerPC G3 •  Processor - 1 Ghz ARM A4 CPU,CPU, 128MB Memory 512MB Memory•  Graphics - ATI Rage 128 Pro, 8MB •  Graphics - PowerVR SGX 535, usesof memory (8 million triangles) system memory (28 million triangles)•  Screen - 786K pixels • Screen - 614K pixels•  Data Transfer Speeds - 1.3-12.5 •  Data Transfer Speeds - .04-20MB/sMB/s (DVD-ROM-1/100 Ethernet) (3G-WiFi)•  Storage - 30GB Hard Drive •  Storage - 32GB Flash Drive•  Dimensions - 15.0 x 15.0 x 17.1 in. •  Dimensions - 4.5 x 2.31 x .31 inches•  Weight - 34.7 pounds •  Weight - 4.8 ounces s
  22. 22. My Vacation d
  23. 23. My Vacation d
  24. 24. My Vacation d
  25. 25. App Assisted Devices d
  26. 26. An App for Every Need d
  27. 27. Gamification d
  28. 28. Mobile Commerce•  Accept CC Payments with Square s
  29. 29. Geofencing d
  30. 30. Augmented Reality s
  31. 31. Enterprise App Opportunities d
  32. 32. Enterprise App Opportunities•  Exec Dashboard•  Sales Teams•  Cust. Svc. Reps•  Auditing•  Quality ControlBig Tablet Oppty! d
  33. 33. Consumer App Opportunities s
  34. 34. Consumer App Opportunities•  New Communication Channel•  Upsell + New Services•  Customer Service•  Publish Outage Maps•  Mobile Scheduling for Services•  Sign up for Accounts•  Generate Revenue s
  35. 35. Resell Apps Mobile Svcs. Integrate d
  36. 36. Mobile Web Development•  Find out what % of your users are mobile•  Optimize your website for mobile web•  Optimize your website for your userbase’s phone types•  Explore HTML5 & PhoneGap technologies d
  37. 37. App Development•  Know Your Audience•  Budget & Goals•  Define Success•  In-House vs. Consulting•  App Frameworks (AppMakr, Titanium)•  Debrief & Round 2 d
  38. 38. AppMakr Demo d
  39. 39. Contact Info Make an app at www.AppMakr.com info@AppMakr.com d
  • Doorley

    May. 28, 2015

The companion to AppMakr's 1 hour presentation on the basics of mobile and apps.

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