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SmartAcre - Lead and Demand Generation Marketing for B2B

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SmartAcre is a demand generation marketing agency who helps your business connect and engage with people throughout the buyers’ journey. From conversion optimization to lead nurturing to sales enablement, SmartAcre unlocks the potential of marketing and sales technologies, through consulting, implementation and managed lead and demand generation campaigns.​With locations in New York City and Pennsylvania, SmartAcre serves B2B and technology clients throughout the U.S. Our people (SmartAcres) are certified and experienced in marketing automation platforms including Pardot, HubSpot, Marketo, and SilverPop, and CRMs including Salesforce, SugarCRM and Microsoft Dynamics CRM.

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SmartAcre - Lead and Demand Generation Marketing for B2B

  1. 1. SMARTER LEAD & DEMAND GENERATION MARKETING 2 getsmartacre.com
  2. 2. SmartAcre is a demand generation marketing agency who helps your business connect and engage with people throughout the buyers’ journey. From conversion optimization to lead nurturing to sales enablement, SmartAcre unlocks the potential of marketing and sales technologies, through consulting, implementation and managed lead and demand gen campaigns. 3
  3. 3. 4 18+ Team of strategists, marketers, designers and technologists 150K Marketing qualified leads generated for our clients in 2015 10 Servicing B2B and tech brands nationally across 10 states 2008 Founded, Fastest Growing Company in 2014 & 2015 about
  4. 4. who we help
  5. 5. 6 getsmartacre.com Awareness PR/Outreach Content Marketing Events / Webinars SEO Social Ads Consideration PPC Email Online Ads Remarketing Blog Lead Nurturing Case Studies CRO Website Workflow Purchase Sales Enablement Usage Data Knowledgebase In-Product 
 Messaging Community Onboarding Retention Social Nurtures Blog Promos Advocacy customer journey marketing
  6. 6. Build 7 Strategy 
 and Consulting what we do getsmartacre.com Managed Campaigns
  7. 7. 8 the difference • We are experts in marketing and sales technology. • We focus on lead-to-revenue demand generation marketing to convert more leads and grow your accounts. • We amplify your content and drive engagement, lead gen and demand through omni-channel marketing. • We help accelerate and solve problems that improve process and ROI. • We continuously measure, improve and remain agile. getsmartacre.com
  8. 8. get more from the stackIntegrationsCRMAutomation
  9. 9. strategy & consulting
  10. 10. 11 capabilities • Brand and messaging. • Lead-to-revenue strategy. • Consulting, strategy, integration of marketing automation, CRM, and third-party platforms. • Develop/refine customer journeys, playbooks, and workflows. • Buyer personas, content strategy, and overall communication plan. • Evaluation and plan for multi-channel approach to lead and demand gen. • Asset buildout roadmap. • Lead attribution modeling and analytics. Strategy 
 and Consulting getsmartacre.com
  11. 11. build
  12. 12. Build 13 capabilities • Campaign Assets • Landing pages and templates. • Infographics, eBooks, video, downloadable and shareable assets. • Marketing Automation & CRM • Buildout and implementation. • Custom development and third-party integrations. • Rollout to organization and training. • Web • Website creative, design, and development. • Conversion and lead capture improvement. • Analytics and tools integration. getsmartacre.com
  13. 13. managed campaigns
  14. 14. Managed Campaigns 15 capabilities • Managed marketing automation and lead nurturing campaigns. • Inbound marketing including content marketing, SEO, SEM, Social media. • CRM management, lead scoring, routing, and sales enablement. • List segmentation, workflow and CRM support. • Customer journey marketing, personalized omni-channel campaigns. • Continuous improvement through analytics. getsmartacre.com
  15. 15. 16 working with us getsmartacre.com RETAINER | dedicated team up to a max of hours FTE | full-time employees work just for you CONSULTANT | a specialist for your challenges PROJECT | let’s spec this out!
  16. 16. marketing & sales automation
  17. 17. Qualification Lost Won Customer Team Marketing Automation
 Pardot, HubSpot or Marketo Sales Enablement SalesForce, DCRM or SugarCRM Content SEO Paid Search Social Media Conversions Re-engagement Campaign Sales Nurturing Pipeline Management Nurturing - Webinars - Promotions - Social - Drips & Workflows Scoring & Grading Lead Assignment Decision Consideration Awareness Sources
  18. 18. 19 discovery & audit • Marketing and sales discovery • Content audit and prep for campaigns • Audit and analysis of existing technologies (MA, CRM and analytics) • Goals and measurement getsmartacre.com
  19. 19. 20 framework implementation • Inbound framework strategy • Tactical playbooks • Technical setup of marketing automation • Implementation of tactics in MA and CRM • Creation and setup of campaign assets, i.e., forms, workflows, scoring, templates getsmartacre.com
  20. 20. 21 managed campaigns • Setup and execution of MA campaigns • Delivery of inbound marketing tactics • Analytics and measurement getsmartacre.com
  21. 21. creative & technology
  22. 22. discovery & planning 23 • Requirements definition • Online marketing analysis • Web strategy document 23 getsmartacre.com
  23. 23. brand messaging & strategy 24 • Brand messaging strategy • Personas • Content strategy • Inbound marketing plan 24 getsmartacre.com
  24. 24. ux & creative 25 • Mood boards • UX and information architecture • Site design concepts • Site design production 25 getsmartacre.com
  25. 25. technology 26 • Development and programming • 3rd party integration • Content population • QA, UAT, hosting and launch 26 getsmartacre.com
  26. 26. THANK YOU! | getsmartacre.com

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