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Use Marketing Content to Leverage the Voice of the Customer

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http://bit.ly/1clmLDG, Find out how community can turbo charge your marketing and social initiatives. Learn how community can help you leverage the voice-of-customer as marketing content and embed that content on your website to improve your content SEO ranking.

Published in: Technology, Business
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Use Marketing Content to Leverage the Voice of the Customer

  1. 1. Leveraging the Voice of theCustomer for Marketing Content Azita MartinVP Marketing@azitamartinDon BaronDirector BusinessDevelopment@DonjBaron#GetSuccess
  2. 2. @getsatisfaction  2 #GetSuccess  @azitamartin! Learn the benefit of communityfor marketing:–  How community fits into your marketing& social initiatives–  Community as engine for generatingvoice- of-customer content–  Integration with MarketoObjective of this Session
  3. 3. @getsatisfaction  3 #GetSuccess  @azitamartin3PotentialCustomersExistingCustomersTheBrandRewardChampions PromotionsBondBuyExperienceDiscoverAdvocate EvaluateBuilding Engagement Across the Life Cycle
  4. 4. @getsatisfaction  4 #GetSuccess  @azitamartinSocial Channels Web SearchWebsite & Landing PagesEngine forVoice-of-CustomerContent4 Ways to Use Voice-of-Customer for Marketing
  5. 5. @getsatisfaction  5 #GetSuccess  @azitamartinCommunity is Engine for Voice-of-Customer
  6. 6. @getsatisfaction  6 #GetSuccess  @azitamartinIncrease Shelf-Life of Social Media Content6
  7. 7. @getsatisfaction  7 #GetSuccess  @azitamartinMake Your Website More Social7
  8. 8. @getsatisfaction  8 #GetSuccess  @azitamartinImprove Your SEO Ranking
  9. 9. @getsatisfaction  9 #GetSuccess  @azitamartin! Identify Leads in the Community and Nurture or HaveSales Follow-up (Marketo and Salesforce)Identify New Leads and Follow-up
  10. 10. @getsatisfaction  10 #GetSuccess  @azitamartinQuestionsAnswers.Keep the Conversation Going! Topic name: How do you usevoice-of-customer as Marketing content! Link to Topic:

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